How Not Changing My Game Changed My Game [Day 16 - 30 Days to Changing Your Game]

This is Day 16 of 30 Days to Changing Your Game. Yesterday Leesa Barnes got us walking our talk, and today John Haydon will take us down the road of discovering where our passion intersects with actually earning a living – yay!

How Not Changing My Game Changed My Game

by John Haydon (@JohnHaydon)

Sometimes I get emails from people I know on Twitter asking me how I’ve built up my business to the point I have (not that I’m rolling in it). They want to know how I’ve used my blog as leverage to become known as an authority on non-profit social media marketing.

I’d love to blow them away with “the secret”. But I don’t have it.

I simply decided what I wanted to do and stuck with it.

Deciding My Niche

This part was challenging and required a lot of research, both internally and externally. I knew that, based on my past success helping with non-profits with various aspects of marketing, I had something people needed. I also knew that because this service involved social media, a blog was a perfect way to sell it. But I had no idea how many others were doing the same thing.

So I made a list of folks online that were talking about social media for non-profits. I asked myself:

How are they talking about this niche?
Are they speaking in broad theoretical terms or very tactical terms?
What’s their personality?
What needs are being unmet?
Is my voice needed?

Matching Inside and Outside

Once I answered all these questions I started blogging as much as I possibly could (about 3x per week). The frequency helped me “tune” my voice so that I was in harmony with both my heart/mind and my reader’s needs. This process is on going.

The “One Of Us” Marathon

I concurrently worked on developing relationships with folks playing the game I wanted to play. Some people call these folks “the competition” – I call them “the community”.

In Trust Agents, Chris & Julien talk about an idea called “one of us”. Basically, it’s the process of being invited into a special club by establishing trust with the members of that club. In my experience, this meant doing three things:

Showing Up - Commenting on their blogs, meeting them at conferences, retweeting their goods, subscribing to their newsletters and eventually inviting them to guest post.
Sticking Around - Month after month. Time is the ultimate vetting machine.
Being Sincere – In my book, nothing is a more powerful differentiator than sincerity. It’s rarely seen but joyfully recognized when found. I’m a bad lier anyhow and being honest means not having to worry about short-term memory issues.

Game changing? I doubt it. Did it work? Yes.

Your Daily Challenge: Write down the answer to this question: Where does a marketing niche arrive at a crossroads with your passion?

John Haydon advises non-profits and small businesses how to implement inbound marketing strategies with the social web.

If you don’t want to miss out on the 30 Days to Changing Your Game, please sign up here.

This entry was posted on Tuesday, January 26th, 2010 at 7:45 am and is filed under 30 Days to Changing Your Game. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Anonymous

Notes to the Tribe for Tuesday:

1) Today’s theme song (PLEASE know that John Haydon requested this!) is: Back In Black by AC/DC on @Grooveshark: http://tinysong.com/70dm
2) In case you missed it yesterday, I announced The Game Changers Roundtable. 12 of my trailblazing friends are pulling up a chair over virtual coffee to talk about the why’s an how’s of becoming THE gamechanger. Listening live is free. If you want recordings, I have a $10 coupon for you to use. The website is http://www.gamechangersroundtable.com. The coupon code is HOOLIGAN (it expires TONIGHT).
3) If you like a post please RT it to share it with your Twitter community. Thank you!!
4) If you are getting true value from this series, please make a small donation to 12for12k’s Haiti campaign. Scroll down on the right of this page: http://escaping-mediocrity.com.64-207-185-195.koomohost.com
5) If you have signed up to be on the email list (you get little extras from me), you MUST complete the double opt-in process to get them. Look for an email from me in your inbox or in your spam folder and click on the link inside it.
6) I have set up a Face book Group for us: http://www.facebook.com/#/group.php?gid=246014862902
7) I built a list on twitter of all the guest bloggers to make it easy for you to follow them: http://twitter.com/#/list/SarahRobinson/thirtydayguestbloggers
8) There are also two twitter lists of participants in 30 Days. You will find them here: http://twitter.com/MirkoGosch/escapingmediocrity and http://twitter.com/The_Promo_Guy/game-changing

Love,
Sarah
Anonymous

Love the ideas about finding your niche…great questions.
http://www.jessilicious.com Jess Webb

Thanks for the post today, John! This is spot on for me right now and gave me the encouragement and push that I needed to move forward in my business. My passion happens to be internet marketing – and I have been learning everything about it that I possibly can in the last year or so – particularly blogging. I love fitting all the pieces together to make it WORK and love creating something that looks great and grows a business. I want to be able to help other small business owners do the same and take advantage of the internet to grow their businesses!

The crossroads for me is where my passion for internet marketing and helping fellow small business owners intersects with the need for experts who specialize in small business web design that WORKS – taking it beyond just the design aspect and offering a service that connects the dots for them to truly grow their business online.

I love the idea of building relationships with The Community, as well. I’ve never liked to view them as competition anyway, but rather potential strategic alliances. There’s plenty of business for ALL of us out there! And particularly since often we each have our own niche WITHIN the bigger category, and so end up working with different types of clients anyway. It’s great to learn from people who are doing the same kind of thing, and be able to share ideas and insights.

Thanks again for the post and the inspiration and clarity!
- http://johnhaydon.com John Haydon
  
  You’re welcome. Why are you passionate about internet marketing? What if the web exploded one day? What would you be excited about then?
  - http://www.jessilicious.com Jess Webb
    
    Thanks for the questions to help me take it deeper… I got out my journal and wrote out the first one “Why am I passionate about Internet marketing?” and as I wrote out my answers I realized it’s not necessarily the internet marketing I’m passionate about! I love how digging a little deeper reveals gold nuggets that are not otherwise visible!
    
    What I love about internet marketing is the possibilities, the opportunities, the chance to connect with people from all over the world, the opportunity for the “little guy” to play BIG. And for me it all comes back around to CONNECTING with other people, the opportunity to share who I am and my particular gifts and talents, to express myself within a community that accepts me and wants what I have to offer. It gives me an opportunity to share myself in a medium that is not quite as intimidating (for someone who’s shy) – and yet that confidence tends to carry with me into the offline world as well!
    
    These are my initial thoughts on it… You’ve left me with much to ponder!
  - http://www.jessilicious.com Jess Webb
    
    Wow, you wouldn’t believe the “can of worms” that opened for me (or maybe you would, lol)! As I was thinking about it all I ran up against my usual block and am not quite sure how to push past it. My challenge is that when I start thinking about what I want to do, what I have to offer, what I am passionate about, etc my mind just goes nuts and flits from one thing to the next. I have ideas, things I want to do, business ideas, etc, etc. I get so scattered trying to figure out where to focus my attention and energy.
    
    For example, I have a personal blog that I always enjoy writing in – I write about things that are going on in my life, what I’m learning, interesting things I remember from my childhood – whatever suits me at the moment. Then I have this business idea for helping small businesses market and grow online, but I feel like I have to keep the business idea separate from “me”. And then I have other niche ideas and blogs that I have started…
    
    A big part of this block for me is that I feel like I have to focus on something that will “make me money”, so then I’m analyzing everything against that criteria, instead of looking at what is really important to me…
    
    It leaves me feeling incredibly overwhelmed and unsure what to focus on and where to start. How do I get past this? What questions do I need to ask myself to zero in on what I really want and what’s really important? Perhaps I already know, my mind is just too busy to hear it.
    - http://johnhaydon.com John Haydon
      
      Ahhh – looks like you’re well on your way, Jess!
    - http://twitter.com/cherrywoodburn Cherry Woodburn
      
      You are on a roll. Great insights. I know you feel overwhelmed (remember it’s just a feeling, doesn’t have to rule you – that’s my mantra) AND you’re making progress.
      - http://www.jessilicious.com Jess Webb
        
        Thanks Cherry! Always nice to hear some encouraging words. I am rapidly coming to the conclusion that I so over-think things and want to rush through and figure things out NOW – which is where I get overwhelmed. Time to take a deep breath, relax and just let me be me – the rest will come!
      - http://www.randomshelly.com/blog/ Shelly
        
        I completely agree with ‘just let me be me’ that is a very hard thing to do sometimes! Good job for recognizing it and striving towards it! It sounds like you are putting all your ‘pieces’ together and finding your path!
      - http://www.powtercoaching.com/ Jennifer
        
        I love that Cherry “It’s just a feeling, doesn’t have to rule you” – so true and obvious yet I think I’m guilty of succumbing to a feeling and letting it take charge so to speak, not as much in my personal life, but definitely in my business.
        May be adopting your mantra.
    - Anonymous
      
      tehjess if your wanting to blog about internet marketing but not sure if your able to handle a full time blog just yet I am looking for talented writers for my blog on Web 2.0 you can find it at http://wildheartsweb20.com. Feel free to check it out and see if my blog may be a good fit for youAs a contributor you wouldn’t be bound to a quota of any kind either. Now here is my take on what I advise people to do. “Write what you know, what is authentic to you.” The same goes for business do what you know you will enjoy doing. I made up my mind that I wasn’t going to settle when it came to what I wanted to do in life. I would rather struggle doing something I love than make money doing something I hate. That is why I have stuck with blogging it makes me happy and all the connections I have made along the way have made it all worthwhile.
      - http://www.jessilicious.com Jess Webb
        
        Thanks, Joe! I will check out your blog.
  - http://twitter.com/cherrywoodburn Cherry Woodburn
    
    Insightful followup question and seeing tehjess’s response makes me appreciate it more. Really gets you to get to the root of what you want and like.
    - http://johnhaydon.com John Haydon
      
      Cherry – thanks! Part of what I do with my clients is helping them to realize what they already know. I might “teach” them how to use social media tools and build strategy, but I only help them “uncover” the wisdom needed to steer the ship.
http://ItStartsWith.Us Nate St. Pierre

So John, for your #2 question to yourself (are they speaking in broad theoretical terms or very tactical terms), are you saying that depending on which of those two was lesser represented, you would take your own work more in that direction? I guess that means you had the ability to do both, but were cementing your niche based on what the market needed at that point?

That’s how I’m reading it, anyway – let me know if that’s the right way…
- http://johnhaydon.com John Haydon
  
  The answer dictates need. For example, if a blogger’s content is theoretical and “big idea” in nature, you could provide content that people can utilize right away (tactical). Obviously that would have to dovetail with knowing what kind of content you like to create.
  - http://www.care2.com/causes/trailblazers/ Sue Anne Reed
    
    I use you and Beth Kanter (@kanter) as point and counterpoint when I’m talking about this with other people. You both are equally awesome, and some would say that you were competitors because you both do consulting work for non-profits with a focus on social media and Internet marketing. Yet, you both, especially your blogs are very, very different. If you want to have a great think session about non-profit social media marketing and how it all really works and the whys and whats, you would go to Beth’s blog. If you’re more interested in tips and tricks and some practical, quick advice on getting things done, you would go to your blog. Both sides — theoretical and tactical — are equally important but very different.
    - http://johnhaydon.com John Haydon
      
      @kanter and I are competitors in the same way a sumo wrestler and a small child are competitors. PS – I’m the small child in this analogy.
http://themarketingmark.blogspot.com MarkSherrick

Back in Black…back to good stuff we go.

Its funny how sometimes what needs to change is….nothing. Sometimes you just need to be yourself, and that’s enough. You just need to take the time for people to notice. If you don’t take the time, people notice, but for the wrong reasons, and then once you figure out that you didn’t need to change, and you try to go back, sometimes it’s too late – but when its not, it’s really cool.
- http://johnhaydon.com John Haydon
  
  Exactly, plus the fact that stamina is a huge differentiator!
  - http://themarketingmark.blogspot.com MarkSherrick
    
    Exactly. Its harder to not be yourself than it is to be yourself, so if you can be yourself, you’ll find it easier to last longer at whatever it is you’re doing.
    - http://johnhaydon.com John Haydon
      
      Even up until the day you die!
      - http://themarketingmark.blogspot.com MarkSherrick
        
        You just have to be confident that people are going to notice BEFORE you die. Sometimes it seems like thats where I lack – I know that I have something people want, but I’m sick of telling them and getting passed by or not even looked upon…and there’s only so much of that you can deal with.
http://fearlesscreativity.com tobias tinker

Bang on, not that that’s a huge surprise or anything. I’m a musician and I’ve had the great good fortune of playing in a huge variety of settings with some truly remarkable musicians, but ‘success’ in the sense that people usually seem to define it has eluded me (I’m not complaining – it’s been a great ride so far). It has recently begun to dawn on me that the very fact that I’ve jumped around from one thing to another so much, out of impatience (to put a negative spin on it) or out of sheer curiosity (to give it a positive one), has been a big factor – I simply haven’t done any one thing long enough for it to get established in other peoples’ minds.

So my goal at this point is to change my game precisely by not changing it quite so much or so often. I’m just trying to do more of a narrower range of things I’m good at. With confidence and sincerity…

thanks for this post!
- http://johnhaydon.com John Haydon
  
  Tobias – you’re welcome!
- http://twitter.com/cherrywoodburn Cherry Woodburn
  
  Your post and John’s helped me as a mom. I have a 27 year old son who is a musician, in a band located in Austin. He/They have been plugging away for awhile and I sometimes think perhaps he should slow down and go back to college. But perseverance and focus can pay off.
  - http://fearlesscreativity.com tobias tinker
    
    Perseverance and focus are really the ONLY things that reliably pay off, as far as I can tell. At least if you want to do things on your own terms and stay in the driver’s seat. People get lucky occasionally and find themselves in the right place at the right time… but as often as not if you pull back the curtain on those cases you either find that a) they’ve actually been working like crazy for years and it’s just good marketing to make it seem like it’s just ‘happening’ through miraculous talent… or worse: b) they are being manipulated and used by people who are making most of the money and don’t really have the long-term best interests of the celebrity-of-the-moment at heart. But for the rest of us, it’s still an uphill climb and a long one at that. The good news is that if you keep climbing, the view gets better and better.
    
    I’m no longer interested in pursuing fame, but I am more interested than ever at doing well at what I do well. I’m learning very quickly what that takes and I’m totally committed to doing it. If that sounds like your son and his band, it’s absolutely possible for them to get to a great place with it. College can be great, or it can be just as much of a waste of time and energy and money as anything else – it’s all in the approach. If music is his passion, discouraging him is not likely to be a great move; supporting and guiding him towards doing what he loves effectively might be better…
    - http://www.randomshelly.com/blog/ Shelly
      
      I was just thinking the same thing earlier – I thought – ‘if I could make the same amount of money writing as I do now – doing a job that I am very good at, but don’t really enjoy anymore – then I would be happy’ I believe that completely. Would I like to make millions writing – well, duh, of course – but I would actually be content doing what I love as long as I could still pay the mortgage!
      
      That is why I really liked your statement : ‘I’m no longer interested in pursuing fame, but I am more interested than ever at doing well at what I do well.’
      - http://www.powtercoaching.com/ Jennifer
        
        I feel the same way Shelly. Someone just told me they could get me in to this awesome consulting company just like that *snap* and I felt this temptation to say yes because at the moment it seems easier. Easier than doing the work to get clear on my business, who I want to work with, what I want to provide, etc. but in the end this is going to allow me to “do well at what I do well” and that’s what I’m interested in, not a J-O-B.
    - http://johnhaydon.com John Haydon
      
      Amen, dude. Songwriting has been my true love since I was a wee tot. But as you know, it’s a difficult balancing act.
- Anonymous
  
  I read something a couple of weeks ago about how ineffective heavy multi tasking really can be and how being more productive is best accomplished by finding a few select tasks and do them well with consistency. I think that is the best route to go when you are just starting out. Find a few things to tackle each day and do them every day until they become routine and then gradually add a new concept or task once you gain momentum. One thing that hard core multitasking does is create burn out and then you lose interest.
  
  For a few years I was so immersed in the world of Paint Shop Pro that I thought that was thee only world out there. Needless to say I had found the one thing I loved and did it well enough to the point that now I am teaching basic classes on Wednesday evenings via web conferencing. Paint Shop Pro will always be my first love but now I am on to a much bigger fish in the niche ocean- Web 2.0. Yeah mmm I like to tackle the big niches cause I want to prove that I can do it. Prove it to myself that I can do it.
http://BestLifeDesign.com drmolliemarti

Great post, John. Disagree on one small point … I think Showing up + Sticking Around + Sincerity/Honesty = total game changer! In my experience, it’s the sticking to it part that is the real differentiator. Life comes with a “You must be present to win” rule.

Love how you phrased “time is the ultimate vetting machine.” This reminds me of a quote I saw @MarieForleo share this morning: “Reality always forms around commitment.” – Kobi Yamada

I find it inspiring to hear that even your seasoned voice is in an ongoing process of walking to the tune of both your truth and your community’s needs. Here’s to the dance of Community!
- http://johnhaydon.com John Haydon
  
  “time is the ultimate vetting machine”? Oh yeah, I did write that…
- Ava Diamond (@feistywoman)
  
  I love this, Mollie. Life comes with a “You must be present to win” rule.
  
  And although I think you were talking about it in the “sticking to it” and “sticking around” context, it got me thinking about what it means to “be present”- really present, really engaged with life.
  
  Thanks for getting me thinking about this on multiple levels.
  - http://johnhaydon.com John Haydon
    
    Thanks, Ava. How’s you’re doggie?
    - Ava Diamond (@feistywoman)
      
      The little bandana wearing beagle is great. Thanks for askin’!
- http://www.randomshelly.com/blog/ Shelly
  
  you are SO right – the sticking to it part is definitely the differentiator! Community helps! It is always uplifting for me to have someone zap me with “did you do…” or “I like {…} that you did”
  
  ommunity gives you that little kick, feeling of being a part of something and ‘responsibility’!
Anonymous

John, thanks so much for these tell-it-like-it-is “tips”. Sharing your process of discovering that intersection – - asking those particular questions, doing the research and the 3 basics (showing up, sticking around and being sincere) – - are really helpful because that’s exactly the spot I’m at right now.

I’d also like to thank you for your “31 Day Challenge: Optimize Your Blog For Social Media”. If my fellow tribe members haven’t found it yet, I recommend it as a valuable resource: http://johnhaydon.com/31-day-challenge-optimize-blog-social-media/

I have some questions:

(1) how can I identify what needs aren’t being met and if my voice is needed. Based upon my experience and a need I had that was unmet, I think the answer to those questions would be “yes”. Is it simply a matter of listening and participating as you suggest and seeing “wow, people aren’t talking about X or aren’t talking about it in this way”?

(2) can a niche be too narrow?

Thanks for your practical generosity!

Connie
- http://johnhaydon.com John Haydon
  
  A niche cane be too narrow. For example, if I focused on Twitter for nonprofits, I might still be ok. But if I focused on Plurk for nonprofits, I’d be dead.
  
  The best way to answer #1 is to listen and participate. In time, you’ll get an idea of unmet needs and how those resonate (or not) with who you are.
jen.

I appreciate and agree with your view of “the competition” rather as “the community.” It’s so much healthier! And thank you for the steps in deciding your niche – I am not quite even at that stage, but it gives me direction.

As for the Daily Challenge, my passions are sort of re-emerging from exile, but currently “compassionate, clear communication of ideas” resonates. I’ve been tossing around ideas of a document polishing business. My background includes experience in writing, illustration, marcom, design and documentation, as well as legal assistance (lots of editing, proofing and organization). I enjoy personalizing training too, so might explore the university student market.
- http://johnhaydon.com John Haydon
  
  A good example of someone who’s got a strong business voice within her niche is @ittybiz While her style is an acquired taste, you’ve got to respect her strong identity.
  - jen.
    
    Thank you, John – IttyBiz is amazing. I will be spending quality time at her website (and yours!). She sounds really familiar, too…I wonder if I knew her on livejournal or something.
Anonymous

LOVE this. Once again…TIMELY. I’m immersing myself in all things BLOG right now….and I really am starting to feel a sense of community growing. I love this! I really wish I could meet all of you that are here. Sarah, please organize! John- thank you so much. I’m going to keep this up and read it again in a couple of hours. Best to you!
http://twitter.com/mckra1g mckra1g

I had made a comment on @chrisbrogan’s blog about travel. The gist of my message was that through investing in physical travel, you were saying to those you met, “I value your time enough to incur expenses to meet you.”

It’s a similar exchange in the social media space. We all have the same time alloted to us each day. When I parse out specific moments to read, absorb, learn from and comment about other’s work, I am saying the same thing.

I value your time enough to incur (opportunity cost/time) to “meet” you.

I really like the comment that ‘time is the ultimate vetting machine.” Truly. It’s why I’ve, again, made the commitment to myself to show up here every single day.

This is great stuff – thanks again! Best, M.
- http://johnhaydon.com John Haydon
  
  I totally agree! There’s also an “instant return” you get from really spending the time to read someone’s comments. For me, it’s the expansion of my heart – and my ability to expand my network of friends!
- http://www.anjwritesabout.com AnjWrites
  
  I love this, Mckraig! You’re so right about being able to give that message to others – ‘I value your time/writing enough to incur cost to “meet” you’ – and its amazing what happens when you are sincere about your appreciation of others!!
  - http://twitter.com/mckra1g mckra1g
    
    That’s very kind of you to say. Thank you, Writergrrl! Best, Molly
    - http://www.anjwritesabout.com AnjWrites
      
      My pleasure, Molly – I’ve been enjoying (and learning from) your comments for the past 2 weeks and I’m glad I finally took the opportunity to tell you so!
http://www.soulfilledlife.com Heather Gray

John — great advice. I have definitely fallen into the trap of redirecting the ship too soon and not just sticking something out to see where mastery can take me. (A great metaphor in my own life is having studied ‘Hapkido,’ a Korean Martial Arts — I got to the blue belt level, before moving on to hot yoga and other pursuits. And I often ask myself, how often do I get to the blue belt and not the black belt level in life?)

But of course you also have to land on a topic that you want to write/teach/blog/tweet about A LOT.
- http://johnhaydon.com John Haydon
  
  That’s why the “knowing yourself” part is crucial. Without having a solid sense of yourself, you sail around directionless like a sailboat missing it’s centerboard.
Anonymous

Thanks John for your eminently sensible, practical ideas. Here’s my answer to your question: As a marketing consultant/copywriter/editor, I have three particular passions that I find intersect well with each other: marketing; the performing arts (I’m an actor, singer, stand-up comedian and comedy improvisation performer), and bodywork/healing/spiritual development. So over the past year I’ve certainly put a lot of time and energy into establishing and building connections (especially on twitter) with interesting people in those three areas. That’s been fun and educational for me, not like hard work at all.
- http://johnhaydon.com John Haydon
  
  Stand-up? Do you like Jim Gaffigan? I’m a big fan. Saw him in Boston last year. Stupid guy humor, but he’s brilliant just the same.
  - http://twitter.com/mckra1g mckra1g
    
    The Hot Pockets bit is HI-larious.
  - Anonymous
    
    Yes John, I love Jim Gaffigan’s dry humour. I saw him perform at a club in New York a couple of years ago. Do you know Paul Ogata from LA? He comes to Hong Kong regularly and performs at our club here.
http://twitter.com/AndreaVahl AndreaVahl

Great post. I, too, love the idea of changing the thought of “competition” to “community” because together we can all go further. Love your blog, John – I have referred a lot of non-profits to it. Thanks!
- http://johnhaydon.com John Haydon
  
  “Sleeping with the enemy” is good business. I went to WordCamp Boston this past weekend and met up with my good friends from Headway Themes, @GrantGriffiths and his son, @ClayGriffiths (I sell Headway on my blog). We were hanging out with @corymiller303 from iThemes, theoretically a competitor. We all shared ideas, having fun and basically being guys.
  
  Based on that meeting, I can guarantee that I’ll be more likely to refer someone his way, if Headway’s not a good fit.
Anonymous

Thank you, John. Since I’m just wading into the marketing waters (I’ve got a book coming out next year), your challenge hit me square between the eyes. I’ve been brainstorming how I’d “pre-market” – to whom, and how to build my platform. I agree with you that sincerity and showing up mean the world. I want to put my authentic self into all of my interactions – preselling the book and myself included. I’ve been gathering info, pinpointing people whom I think are doing a bang-up job with their own marketing, and yes, showing up. I want to get beyond the (for example) Twitter updates that are merely “BUY MY BOOK!!” to getting to know people, making thoughtful, sincere comments on other people’s blogs and on social media, and just being there.
- http://johnhaydon.com John Haydon
  
  The conversations you have are the platform. Conversations create community – they create customers. But I’m certainly no expert – that’s just my experience.
Kristin

Hm… I would have loved to hear a secret ingredient … but I am happy that you did not find it. Which means that we can be successful, too. I especially like your idea to turn competition into community. People usually love you when you share your ideas, knowledge and experiences instead of fearing competition.
- http://johnhaydon.com John Haydon
  
  Actually, I do have the secret ingredient. It’s just that Sarah hasn’t behaved well enough for me to share it on her blog.
  - Kristin
    
    Oh Sarah, what have you done?
    
    John, do you share it in your 31 day challenge? I joined it but have to save all posts for later.
    - http://johnhaydon.com John Haydon
      
      Sarah is very mean to me… I wish someone here would help!!!
      - Anonymous
        
        Me? Mean to you?! I am the best thing that ever happened to you!!!
      - http://johnhaydon.com John Haydon
        
        I know the right answer is to say “You’re right” if I know what’s good for me…
      - http://www.randomshelly.com/blog/ Shelly
        
        LOL – I follow both of you on twitter and have for a while – she is NICE to you!!! LOL
      - Anonymous
        
        Thank you Shelly. See John, I KNEW my tribe would defend me!
  - Anonymous
    
    VERY funny John. Your idea of me behaving well is telling you are awesome 100x a day. Pfft!
    - http://johnhaydon.com John Haydon
      
      Love you!
      - Anonymous
        
        And see? You know just what to say and exactly the right time to keep me thinking you are awesome.
Ava Diamond (@feistywoman)

Ah, John, I think you just might have the secret : )

Showing up, Sticking around, and Being Sincere sounds like a great way of being! And from my experience of you, I’d say you also add in a big dose of generosity and heart.

Thank you for the question, “Where does a marketing niche arrive at a crossroads with your passion?”

Today I’m going to let that question float gently in my consciousness to get even more clear.
- http://johnhaydon.com John Haydon
  
  Sounds like a plan!
Anonymous

I wonder how much of this is about re assessing. Sometimes, I wonder if we can get caught up in the hype of things- be that business building or what have you and in doing so we stretch ourselves thin, to the point where we cannot adequately put 100% effort into everything we do. So instead we try to keep our hands plugged into a bunch of pies, trying to make a go of things. Butif we step back, and move back into simplfying, become authentic in key areas, then not changing our game, changes our game??!!

Random thoughts as I sit here with my head swirling to be sure.
- http://johnhaydon.com John Haydon
  
  Kristie – I always need to refresh and re-assess. But overtime, I’ve come to know a certain unchanging nature about who I am.
http://sallyg.me Sally G.

Be-still my heart, a post by an appreciator of head-banging metal rock from down under!

I think I’ve been standing at the crossroads for quite some time now. I’m learning that I over-think things. It starts from a simple root: ‘surely if you’ve seen this it’s obvious to everyone’ or (I’m a Gemini, there’s always two) – ‘this is not enough, to be of value, there has to be more’.

I show up always, I stick around whenever I’m needed or have more to learn and/or share, and I’m sincere, honest and open to the point of transparency. It is becoming abundantly clear that what I’m lacking, is Trust and Confidence that others truly desire, need or care about the insights and passion that lights my soul on fire.

Thank you for investing in us today ~ and also for the informative ’31 Day Challenge To Optimize Your Blog For Social Media’ series you’re sharing. I’m saving every one – and will value them immensely once I truly clarify a sole/soul focus of my own. (Yeah I’ll be back, back in black, back in now …)
- http://johnhaydon.com John Haydon
  
  Sally – this is my investment in myself. But thank you! And I’m glad you’re digging the 31 days.
- http://twitter.com/mckra1g mckra1g
  
  >It is becoming abundantly clear that what I’m lacking, is Trust and Confidence that others truly desire, need or care about the insights and passion that lights my soul on fire.
  
  What other people think is immaterial. You are beholden to you and your own Voice, Sally G. Kick that bushel basket out of the way and let your light shine.
http://www.randomshelly.com/blog/ Shelly

You definitely hit on some of my issues… showing up and sticking around! I tend to always get excited about things, start them and then lose momentum! I (at least) always adhere to one of your points – be sincere!

I’m pretty excited that I have shown up here everyday and contributed and have been ‘meeting’ some really great people… I need to think about and write down some answers to the questions you posed up there – I don’t know much at all about marketing but I am learning! After reading your post today – I saw this quote and thought it was apropos for today!

Know, first, who you are and then adorn yourself accordingly by Epictetus
http://twitter.com/cherrywoodburn Cherry Woodburn

Thanks John. I can be impatient so a reminder of things take time is a good one. I’m also finding that as I change the direction of my business, blogging is helping me become clear on what I want to do.
- http://johnhaydon.com John Haydon
  
  Isn’t it amazing how blogging is really about self-discovery too? In this way, your business and your life are “two but not two” as they say in Buddhism.
- http://twitter.com/lipdesign Lori Paquette
  
  Cherry, I find this very comforting. I’m changing direction in my business as well, and am in the process of creating my blog for this reason. Kim DeYoung @TheMetroMom told me that I just need to write and it will come. I love John’s reply here. Need to copy and post to vision board as a reminder.
Anonymous

We interrupt our regularly scheduled programming to remind you that your $10 coupon code HOOLIGAN expires tonight. So if you are interested in the mp3 recording for the upcoming GameChangers Roundtable, save yourself some coin! http://www.gamechangersroundtable.com

We now return to the amazing John Haydon.
Anonymous

Great post. Simple and straighforward. It is so true that if you keep at it, when you believe you’ve been forgotten, poof! There comes what you’ve been waiting for. This series has introduced me to so many great people whose blogs I’m now reading and commenting. I was very resistent to blogging and commenting for a while because there is a lot out there that is trash. But the good stuff is so good! As I learn more I continue to work on my niche. Don’t think I’m there yet, but I feel I’m heading in the right direction. Thanks!
sarahrobinson

Notes to the Tribe for Tuesday:

1) Today’s theme song (PLEASE know that John Haydon requested this!) is: Back In Black by AC/DC on @Grooveshark: http://tinysong.com/70dm
2) In case you missed it yesterday, I announced The Game Changers Roundtable. 12 of my trailblazing friends are pulling up a chair over virtual coffee to talk about the why’s an how’s of becoming THE gamechanger. Listening live is free. If you want recordings, I have a $10 coupon for you to use. The website is http://www.gamechangersroundtable.com. The coupon code is HOOLIGAN (it expires TONIGHT).
3) If you like a post please RT it to share it with your Twitter community. Thank you!!
4) If you are getting true value from this series, please make a small donation to 12for12k’s Haiti campaign. Scroll down on the right of this page: http://escaping-mediocrity.com.64-207-185-195.koomohost.com
5) If you have signed up to be on the email list (you get little extras from me), you MUST complete the double opt-in process to get them. Look for an email from me in your inbox or in your spam folder and click on the link inside it.
6) I have set up a Face book Group for us: http://www.facebook.com/#/group.php?gid=2460148…
7) I built a list on twitter of all the guest bloggers to make it easy for you to follow them: http://twitter.com/#/list/SarahRobinson/thirtyd…
8) There are also two twitter lists of participants in 30 Days. You will find them here: http://twitter.com/MirkoGosch/escapingmediocrity and http://twitter.com/The_Promo_Guy/game-changing

Love,
Sarah
Anonymous

Hey John, thanks so much for your call to stay tuned in on one particular niche of engagement.

One, if not the most difficult things for me has been far too often that I am interested in so many different things and that I tend to get excited by an endless variety of chances that I finally do not stick with anything long enough to really “master” it or even to be able to really find out whether it is the right thing for me.

I used to be the typical Jack of all trades the past 40 years – and I have to confess that I drew a lot of pleasure from being able to enjoy so many different aspects of life. But I have come to my personal crossroad with this my prior attitude.

With the always inspiring and authentically riveting conversations on Sarah´s blog I have not only easily managed to follow each and every guest post so far but I have also gained so much more clarity about what it is I am going to stick with.

I would regard myself as being really good at showing up and also believe that being sincere has not been my biggest life challenge. But sticking around for months and years, that is exactly what I have been neglecting.

Thanks for helping me gaining more clearity and thanks to all the fascinating comments of tribe members

Mirko
- http://johnhaydon.com John Haydon
  
  Mirko – you’re welcome!
carolkensler

Love the ideas about finding your niche…great questions.
tehjess

Thanks for the post today, John! This is spot on for me right now and gave me the encouragement and push that I needed to move forward in my business. My passion happens to be internet marketing – and I have been learning everything about it that I possibly can in the last year or so – particularly blogging. I love fitting all the pieces together to make it WORK and love creating something that looks great and grows a business. I want to be able to help other small business owners do the same and take advantage of the internet to grow their businesses!

The crossroads for me is where my passion for internet marketing and helping fellow small business owners intersects with the need for experts who specialize in small business web design that WORKS – taking it beyond just the design aspect and offering a service that connects the dots for them to truly grow their business online.

I love the idea of building relationships with The Community, as well. I've never liked to view them as competition anyway, but rather potential strategic alliances. There's plenty of business for ALL of us out there! And particularly since often we each have our own niche WITHIN the bigger category, and so end up working with different types of clients anyway. It's great to learn from people who are doing the same kind of thing, and be able to share ideas and insights.

Thanks again for the post and the inspiration and clarity!
http://ItStartsWith.Us Nate St. Pierre

So John, for your #2 question to yourself (are they speaking in broad theoretical terms or very tactical terms), are you saying that depending on which of those two was lesser represented, you would take your own work more in that direction? I guess that means you had the ability to do both, but were cementing your niche based on what the market needed at that point?

That's how I'm reading it, anyway – let me know if that's the right way…
http://themarketingmark.blogspot.com MarkSherrick

Back in Black…back to good stuff we go.

Its funny how sometimes what needs to change is….nothing. Sometimes you just need to be yourself, and that's enough. You just need to take the time for people to notice. If you don't take the time, people notice, but for the wrong reasons, and then once you figure out that you didn't need to change, and you try to go back, sometimes it's too late – but when its not, it's really cool.
http://symetrk.com/ symetrk

Bang on, not that that's a huge surprise or anything. I'm a musician and I've had the great good fortune of playing in a huge variety of settings with some truly remarkable musicians, but 'success' in the sense that people usually seem to define it has eluded me (I'm not complaining – it's been a great ride so far). It has recently begun to dawn on me that the very fact that I've jumped around from one thing to another so much, out of impatience (to put a negative spin on it) or out of sheer curiosity (to give it a positive one), has been a big factor – I simply haven't done any one thing long enough for it to get established in other peoples' minds.

So my goal at this point is to change my game precisely by not changing it quite so much or so often. I'm just trying to do more of a narrower range of things I'm good at. With confidence and sincerity…

thanks for this post!
http://BestLifeDesign.com drmolliemarti

Great post, John. Disagree on one small point … I think Showing up + Sticking Around + Sincerity/Honesty = total game changer! In my experience, it's the sticking to it part that is the real differentiator. Life comes with a “You must be present to win” rule.

Love how you phrased “time is the ultimate vetting machine.” This reminds me of a quote I saw @MarieForleo share this morning: “Reality always forms around commitment.” – Kobi Yamada

I find it inspiring to hear that even your seasoned voice is in an ongoing process of walking to the tune of both your truth and your community's needs. Here's to the dance of Community!
http://johnhaydon.com John Haydon

You're welcome. Why are you passionate about internet marketing? What if the web exploded one day? What would you be excited about then?
LaConsuelo

John, thanks so much for these tell-it-like-it-is “tips”. Sharing your process of discovering that intersection – - asking those particular questions, doing the research and the 3 basics (showing up, sticking around and being sincere) – - are really helpful because that's exactly the spot I'm at right now.

I'd also like to thank you for your “31 Day Challenge: Optimize Your Blog For Social Media”. If my fellow tribe members haven't found it yet, I recommend it as a valuable resource: http://johnhaydon.com/31-day-challenge-optimize…

I have some questions:

(1) how can I identify what needs aren't being met and if my voice is needed. Based upon my experience and a need I had that was unmet, I think the answer to those questions would be “yes”. Is it simply a matter of listening and participating as you suggest and seeing “wow, people aren't talking about X or aren't talking about it in this way”?

(2) can a niche be too narrow?

Thanks for your practical generosity!

Connie
http://johnhaydon.com John Haydon

The answer dictates need. For example, if a blogger's content is theoretical and “big idea” in nature, you could provide content that people can utilize right away (tactical). Obviously that would have to dovetail with knowing what kind of content you like to create.
Anonymous

“Where does a marketing niche arrive at a crossroads with your passion?”

I didn’t fully realise it at the time that I first starting creating it, but now I see that passion and niche have come together in my business.

My passions are connecting people for their mutual benefit, acquiring and passing on information, and being the “go to person”.

And passing the second “birthday” last week is the “sticking around” bit – though there have been times when I’ve done that too much and have had to learn to move on.

Thanks for bringing this to my awareness today.
jen.

I appreciate and agree with your view of “the competition” rather as “the community.” It's so much healthier! And thank you for the steps in deciding your niche – I am not quite even at that stage, but it gives me direction.

As for the Daily Challenge, my passions are sort of re-emerging from exile, but currently “compassionate, clear communication of ideas” resonates. I've been tossing around ideas of a document polishing business. My background includes experience in writing, illustration, marcom, design and documentation, as well as legal assistance (lots of editing, proofing and organization). I enjoy personalizing training too, so might explore the university student market.
meganmatthieson

LOVE this. Once again…TIMELY. I'm immersing myself in all things BLOG right now….and I really am starting to feel a sense of community growing. I love this! I really wish I could meet all of you that are here. Sarah, please organize! John- thank you so much. I'm going to keep this up and read it again in a couple of hours. Best to you!
http://twitter.com/mckra1g mckra1g

I had made a comment on @chrisbrogan's blog about travel. The gist of my message was that through investing in physical travel, you were saying to those you met, “I value your time enough to incur expenses to meet you.”

It's a similar exchange in the social media space. We all have the same time alloted to us each day. When I parse out specific moments to read, absorb, learn from and comment about other's work, I am saying the same thing.

I value your time enough to incur (opportunity cost/time) to “meet” you.

I really like the comment that 'time is the ultimate vetting machine.” Truly. It's why I've, again, made the commitment to myself to show up here every single day.

This is great stuff – thanks again! Best, M.
http://www.soulfilledlife.com Heather Gray

John — great advice. I have definitely fallen into the trap of redirecting the ship too soon and not just sticking something out to see where mastery can take me. (A great metaphor in my own life is having studied 'Hapkido,' a Korean Martial Arts — I got to the blue belt level, before moving on to hot yoga and other pursuits. And I often ask myself, how often do I get to the blue belt and not the black belt level in life?)

But of course you also have to land on a topic that you want to write/teach/blog/tweet about A LOT.
kayross

Thanks John for your eminently sensible, practical ideas. Here's my answer to your question: As a marketing consultant/copywriter/editor, I have three particular passions that I find intersect well with each other: marketing; the performing arts (I'm an actor, singer, stand-up comedian and comedy improvisation performer), and bodywork/healing/spiritual development. So over the past year I've certainly put a lot of time and energy into establishing and building connections (especially on twitter) with interesting people in those three areas. That's been fun and educational for me, not like hard work at all.
http://twitter.com/AndreaVahl AndreaVahl

Great post. I, too, love the idea of changing the thought of “competition” to “community” because together we can all go further. Love your blog, John – I have referred a lot of non-profits to it. Thanks!
tehjess

Thanks for the questions to help me take it deeper… I got out my journal and wrote out the first one “Why am I passionate about Internet marketing?” and as I wrote out my answers I realized it's not necessarily the internet marketing I'm passionate about! I love how digging a little deeper reveals gold nuggets that are not otherwise visible!

What I love about internet marketing is the possibilities, the opportunities, the chance to connect with people from all over the world, the opportunity for the “little guy” to play BIG. And for me it all comes back around to CONNECTING with other people, the opportunity to share who I am and my particular gifts and talents, to express myself within a community that accepts me and wants what I have to offer. It gives me an opportunity to share myself in a medium that is not quite as intimidating (for someone who's shy) – and yet that confidence tends to carry with me into the offline world as well!

These are my initial thoughts on it… You've left me with much to ponder!
http://johnhaydon.com John Haydon

Exactly, plus the fact that stamina is a huge differentiator!
http://johnhaydon.com John Haydon

Tobias – you're welcome!
Anonymous

I love the “sticking around” part. I know so many people who jumped on the social media bandwagon only to dabble for a few weeks and then declare it “unproductive” with no “ROI”. I agree that to be effective you have to put the time in and become part of a community. The relationships I began to nurture over a year ago are now contributing to my business growth and success in ways that I would never have imagined a few weeks in.

The first part is showing up but the rest of it is sticking around and being willing to give as well as take. Thanks for a great post.
http://johnhaydon.com John Haydon

“time is the ultimate vetting machine”? Oh yeah, I did write that…
laurieboris

Thank you, John. Since I'm just wading into the marketing waters (I've got a book coming out next year), your challenge hit me square between the eyes. I've been brainstorming how I'd “pre-market” – to whom, and how to build my platform. I agree with you that sincerity and showing up mean the world. I want to put my authentic self into all of my interactions – preselling the book and myself included. I've been gathering info, pinpointing people whom I think are doing a bang-up job with their own marketing, and yes, showing up. I want to get beyond the (for example) Twitter updates that are merely “BUY MY BOOK!!” to getting to know people, making thoughtful, sincere comments on other people's blogs and on social media, and just being there.
http://johnhaydon.com John Haydon

That's why the “knowing yourself” part is crucial. Without having a solid sense of yourself, you sail around directionless like a sailboat missing it's centerboard.
http://johnhaydon.com John Haydon

I totally agree! There's also an “instant return” you get from really spending the time to read someone's comments. For me, it's the expansion of my heart – and my ability to expand my network of friends!
Anonymous

John

Thanks for your perspective. A big part of getting it right is know when you’ve got it right. And you make a compelling case for sticking to it. People notice dedication, don’t they.
- http://johnhaydon.com John Haydon
  
  They certainly do. Your comment reminds me of the book “Blink” by Malcolm Gladwell. We instantly know when we’ve got it right, but we fear, doubt and other crap delay that recognition.
Kristin

Hm… I would have loved to hear a secret ingredient … but I am happy that you did not find it. Which means that we can be successful, too. I especially like your idea to turn competition into community. People usually love you when you share your ideas, knowledge and experiences instead of fearing competition.
http://themarketingmark.blogspot.com MarkSherrick

Exactly. Its harder to not be yourself than it is to be yourself, so if you can be yourself, you'll find it easier to last longer at whatever it is you're doing.
tehjess

Wow, you wouldn't believe the “can of worms” that opened for me (or maybe you would, lol)! As I was thinking about it all I ran up against my usual block and am not quite sure how to push past it. My challenge is that when I start thinking about what I want to do, what I have to offer, what I am passionate about, etc my mind just goes nuts and flits from one thing to the next. I have ideas, things I want to do, business ideas, etc, etc. I get so scattered trying to figure out where to focus my attention and energy.

For example, I have a personal blog that I always enjoy writing in – I write about things that are going on in my life, what I'm learning, interesting things I remember from my childhood – whatever suits me at the moment. Then I have this business idea for helping small businesses market and grow online, but I feel like I have to keep the business idea separate from “me”. And then I have other niche ideas and blogs that I have started…

A big part of this block for me is that I feel like I have to focus on something that will “make me money”, so then I'm analyzing everything against that criteria, instead of looking at what is really important to me…

It leaves me feeling incredibly overwhelmed and unsure what to focus on and where to start. How do I get past this? What questions do I need to ask myself to zero in on what I really want and what's really important? Perhaps I already know, my mind is just too busy to hear it.
http://ramartijr.com Richard Allan Marti Jr

I have met few men ( or w0men) who live with as mu8ch integrity as J0hn Haydon. He embodies a Trust Agent as Chris and Julien describe in their book Trust Agents.
When you are as real as John, present that online consistently, and stick to what works in business, while at the same time breaking new ground with innovative ideas built on good values, you cant help but change THE game for the better.
- http://johnhaydon.com John Haydon
  
  Thanks, Richard. I’m really not that special. I’m just a sincere guy with a good work ethic and no impulse control.
- Anonymous
  
  I couldn’t agree WITH you more….He IS everything YOU stated and so MUCH more. I love his MUSIC, too. John “gets” it and he chooses to work for the betterment of ALL. He ROCKS !!
Ava Diamond (@feistywoman)

I love this, Mollie. Life comes with a “You must be present to win” rule.

And although I think you were talking about it in the “sticking to it” and “sticking around” context, it got me thinking about what it means to “be present”- really present, really engaged with life.

Thanks for getting me thinking about this on multiple levels.
Ava Diamond (@feistywoman)

Ah, John, I think you just might have the secret : )

Showing up, Sticking around, and Being Sincere sounds like a great way of being! And from my experience of you, I'd say you also add in a big dose of generosity and heart.

Thank you for the question, “Where does a marketing niche arrive at a crossroads with your passion?”

Today I'm going to let that question float gently in my consciousness to get even more clear.
kristieschwanebeck

I wonder how much of this is about re assessing. Sometimes, I wonder if we can get caught up in the hype of things- be that business building or what have you and in doing so we stretch ourselves thin, to the point where we cannot adequately put 100% effort into everything we do. So instead we try to keep our hands plugged into a bunch of pies, trying to make a go of things. Butif we step back, and move back into simplfying, become authentic in key areas, then not changing our game, changes our game??!!

Random thoughts as I sit here with my head swirling to be sure.
http://johnhaydon.com John Haydon

Ahhh – looks like you're well on your way, Jess!
http://johnhaydon.com John Haydon

Thanks, Ava. How's you're doggie?
http://johnhaydon.com John Haydon

A niche cane be too narrow. For example, if I focused on Twitter for nonprofits, I might still be ok. But if I focused on Plurk for nonprofits, I'd be dead.

The best way to answer #1 is to listen and participate. In time, you'll get an idea of unmet needs and how those resonate (or not) with who you are.
http://johnhaydon.com John Haydon

Kristie – I always need to refresh and re-assess. But overtime, I've come to know a certain unchanging nature about who I am.
http://johnhaydon.com John Haydon

Sounds like a plan!
Ava Diamond (@feistywoman)

The little bandana wearing beagle is great. Thanks for askin'!
http://johnhaydon.com John Haydon

Actually, I do have the secret ingredient. It's just that Sarah hasn't behaved well enough for me to share it on her blog.
http://www.facebook.com/pages/Caring-Creates-/228986840568 Sally G.

Be-still my heart, a post by an appreciator of head-banging metal rock from down under!

I think I've been standing at the crossroads for quite some time now. I'm learning that I over-think things. It starts from a simple root: 'surely if you've seen this it's obvious to everyone' or (I'm a Gemini, there's always two) – 'this is not enough, to be of value, there has to be more'.

I show up always, I stick around whenever I'm needed or have more to learn and/or share, and I'm sincere, honest and open to the point of transparency. It is becoming abundantly clear that what I'm lacking, is Trust and Confidence that others truly desire, need or care about the insights and passion that lights my soul on fire.

Thank you for investing in us today ~ and also for the informative '31 Day Challenge To Optimize Your Blog For Social Media' series you're sharing. I'm saving every one – and will value them immensely once I truly clarify a sole/soul focus of my own. (Yeah I'll be back, back in black, back in now …)
http://johnhaydon.com John Haydon

The conversations you have are the platform. Conversations create community – they create customers. But I'm certainly no expert – that's just my experience.
Kristin

Oh Sarah, what have you done?
http://twitter.com/randomshelly Shelly

You definitely hit on some of my issues… showing up and sticking around! I tend to always get excited about things, start them and then lose momentum! I (at least) always adhere to one of your points – be sincere!

I'm pretty excited that I have shown up here everyday and contributed and have been 'meeting' some really great people… I need to think about and write down some answers to the questions you posed up there – I don't know much at all about marketing but I am learning! After reading your post today – I saw this quote and thought it was apropos for today!

Know, first, who you are and then adorn yourself accordingly by Epictetus
http://johnhaydon.com John Haydon

“Sleeping with the enemy” is good business. I went to WordCamp Boston this past weekend and met up with my good friends from Headway Themes, @GrantGriffiths and his son, @ClayGriffiths (I sell Headway on my blog). We were hanging out with @corymiller303 from iThemes, theoretically a competitor. We all shared ideas, having fun and basically being guys.

Based on that meeting, I can guarantee that I'll be more likely to refer someone his way, if Headway's not a good fit.
http://johnhaydon.com John Haydon

Stand-up? Do you like Jim Gaffigan? I'm a big fan. Saw him in Boston last year. Stupid guy humor, but he's brilliant just the same.
http://twitter.com/CherryWoodburn Cherry Woodburn

Thanks John. I can be impatient so a reminder of things take time is a good one. I'm also finding that as I change the direction of my business, blogging is helping me become clear on what I want to do.
http://twitter.com/CherryWoodburn Cherry Woodburn

Insightful followup question and seeing tehjess's response makes me appreciate it more. Really gets you to get to the root of what you want and like.
http://twitter.com/CherryWoodburn Cherry Woodburn

You are on a roll. Great insights. I know you feel overwhelmed (remember it's just a feeling, doesn't have to rule you – that's my mantra) AND you're making progress.
http://johnhaydon.com John Haydon

Cherry – thanks! Part of what I do with my clients is helping them to realize what they already know. I might “teach” them how to use social media tools and build strategy, but I only help them “uncover” the wisdom needed to steer the ship.
http://johnhaydon.com John Haydon

Even up until the day you die!
http://twitter.com/CherryWoodburn Cherry Woodburn

Your post and John's helped me as a mom. I have a 27 year old son who is a musician, in a band located in Austin. He/They have been plugging away for awhile and I sometimes think perhaps he should slow down and go back to college. But perseverance and focus can pay off.
http://johnhaydon.com John Haydon

A good example of someone who's got a strong business voice within her niche is @ittybiz While her style is an acquired taste, you've got to respect her strong identity.
http://johnhaydon.com John Haydon

Sally – this is my investment in myself. But thank you! And I'm glad you're digging the 31 days.
sarahrobinson

VERY funny John. Your idea of me behaving well is telling you are awesome 100x a day. Pfft!
http://johnhaydon.com John Haydon

Isn't it amazing how blogging is really about self-discovery too? In this way, your business and your life are “two but not two” as they say in Buddhism.
tehjess

Thanks Cherry! Always nice to hear some encouraging words. I am rapidly coming to the conclusion that I so over-think things and want to rush through and figure things out NOW – which is where I get overwhelmed. Time to take a deep breath, relax and just let me be me – the rest will come!
http://johnhaydon.com John Haydon

Sarah is very mean to me… I wish someone here would help!!!
Anonymous

Sarah talked you up so much to me that I’ve been waiting for you to show up

Thank you so much for your wonderful insight. Like many others have said, my problem has always been with the “stick to it” part. But I’ve come to a crossroads in my life that has made me determined to stick with it this time. I know my passion and my niche (taking what I currently do in a j-0-b to the next level), and I am currently trying to find my way through the maze to put it all together.

When I signed up for this, I promised myself that I would show up every day and participate, and in spite of dealing with my job, traveling from ATL to CA and back in the past week, and fighting bronchitis, I have followed through – that is one huge step for me in “sticking to it.”

I love your comment idea of community instead of competition. I have been using “colleagues” instead of competition, but community is so much more appropriate!

And I have been slowly going through your 31 Day Challenge… putting my first blog up is the first major challenge I’m facing. Thanks to you and all of the other wonderful people that have so generously given their ideas, insights, and perspectives to for us, I am very close to getting it done.

Thanks so much – Sarah was right about you
sarahrobinson

Me? Mean to you?! I am the best thing that ever happened to you!!!
http://cliffjump.net/ tobias tinker

Perseverance and focus are really the ONLY things that reliably pay off, as far as I can tell. At least if you want to do things on your own terms and stay in the driver's seat. People get lucky occasionally and find themselves in the right place at the right time… but as often as not if you pull back the curtain on those cases you either find that a) they've actually been working like crazy for years and it's just good marketing to make it seem like it's just 'happening' through miraculous talent… or worse: b) they are being manipulated and used by people who are making most of the money and don't really have the long-term best interests of the celebrity-of-the-moment at heart. But for the rest of us, it's still an uphill climb and a long one at that. The good news is that if you keep climbing, the view gets better and better.

I'm no longer interested in pursuing fame, but I am more interested than ever at doing well at what I do well. I'm learning very quickly what that takes and I'm totally committed to doing it. If that sounds like your son and his band, it's absolutely possible for them to get to a great place with it. College can be great, or it can be just as much of a waste of time and energy and money as anything else – it's all in the approach. If music is his passion, discouraging him is not likely to be a great move; supporting and guiding him towards doing what he loves effectively might be better…
http://twitter.com/randomshelly Shelly

I completely agree with 'just let me be me' that is a very hard thing to do sometimes! Good job for recognizing it and striving towards it! It sounds like you are putting all your 'pieces' together and finding your path!
http://twitter.com/randomshelly Shelly

I was just thinking the same thing earlier – I thought – 'if I could make the same amount of money writing as I do now – doing a job that I am very good at, but don't really enjoy anymore – then I would be happy' I believe that completely. Would I like to make millions writing – well, duh, of course – but I would actually be content doing what I love as long as I could still pay the mortgage!

That is why I really liked your statement : 'I'm no longer interested in pursuing fame, but I am more interested than ever at doing well at what I do well.'
http://twitter.com/randomshelly Shelly

you are SO right – the sticking to it part is definitely the differentiator! Community helps! It is always uplifting for me to have someone zap me with “did you do…” or “I like {…} that you did”

ommunity gives you that little kick, feeling of being a part of something and 'responsibility'!
http://twitter.com/randomshelly Shelly

LOL – I follow both of you on twitter and have for a while – she is NICE to you!!! LOL
http://twitter.com/kanter Beth Kanter

Ah, I’m trying to decide whether or not being called a sumo wrestler is a compliment … or a hint to stop eating so many cookies … Thanks John and Sue Anne …
- http://johnhaydon.com John Haydon
  
  It’s a compliment, Beth!
sarahrobinson

Thank you Shelly. See John, I KNEW my tribe would defend me!
http://twitter.com/kanter Beth Kanter

The last question is key for me, at least. I don’t have any secrets – I just followed my passion and interests. I started blogging in 2001 and initially focused on the tactical and the tools – but as more social media and nonprofit folks have entered the space and cover the tools much better, I started to look at the big picture, trends, patterns, and learning. I love looking at the strategy/big picture but also find value in the weeds and the tools to weed. I think both are informative …. in terms of niche — I like to dance between niches, or rather weave between niches .. that’s the most fun for me.
- http://johnhaydon.com John Haydon
  
  Where you’re at in your career allows you to weave and dance between niches. Let’s be honest – you’re the Queen of non-profit social media – on and off Google! For business bloggers starting out, staying with one niche for a while helps SEO and their brand.
http://johnhaydon.com John Haydon

I know the right answer is to say “You're right” if I know what's good for me…
http://johnhaydon.com John Haydon

Love you!
sue_anne

I use you and Beth Kanter (@kanter) as point and counterpoint when I'm talking about this with other people. You both are equally awesome, and some would say that you were competitors because you both do consulting work for non-profits with a focus on social media and Internet marketing. Yet, you both, especially your blogs are very, very different. If you want to have a great think session about non-profit social media marketing and how it all really works and the whys and whats, you would go to Beth's blog. If you're more interested in tips and tricks and some practical, quick advice on getting things done, you would go to your blog. Both sides — theoretical and tactical — are equally important but very different.
sarahrobinson

And see? You know just what to say and exactly the right time to keep me thinking you are awesome.
sarahrobinson

We interrupt our regularly scheduled programming to remind you that your $10 coupon code HOOLIGAN expires tonight. So if you are interested in the mp3 recording for the upcoming GameChangers Roundtable, save yourself some coin! http://www.gamechangersroundtable.com

We now return to the amazing John Haydon.
http://www.BoomerangPresentations.com/ Lily

Thank you for your fresh (to me) perspective on how you defined your niche. I think I may have to print this one out and tape it to my wall.

Best,

Lily
StephanieCorum

Great post. Simple and straighforward. It is so true that if you keep at it, when you believe you've been forgotten, poof! There comes what you've been waiting for. This series has introduced me to so many great people whose blogs I'm now reading and commenting. I was very resistent to blogging and commenting for a while because there is a lot out there that is trash. But the good stuff is so good! As I learn more I continue to work on my niche. Don't think I'm there yet, but I feel I'm heading in the right direction. Thanks!
http://johnhaydon.com John Haydon

@kanter and I are competitors in the same way a sumo wrestler and a small child are competitors. PS – I'm the small child in this analogy.
http://johnhaydon.com John Haydon

Amen, dude. Songwriting has been my true love since I was a wee tot. But as you know, it's a difficult balancing act.
http://www.powtercoaching.com/ Jennifer

I love that Cherry “It's just a feeling, doesn't have to rule you” – so true and obvious yet I think I'm guilty of succumbing to a feeling and letting it take charge so to speak, not as much in my personal life, but definitely in my business.
May be adopting your mantra.
http://www.powtercoaching.com/ Jennifer

I feel the same way Shelly. Someone just told me they could get me in to this awesome consulting company just like that *snap* and I felt this temptation to say yes because at the moment it seems easier. Easier than doing the work to get clear on my business, who I want to work with, what I want to provide, etc. but in the end this is going to allow me to “do well at what I do well” and that's what I'm interested in, not a J-O-B.
mirkogosch

Hey John, thanks so much for your call to stay tuned in on one particular niche of engagement.

One, if not the most difficult things for me has been far too often that I am interested in so many different things and that I tend to get excited by an endless variety of chances that I finally do not stick with anything long enough to really “master” it or even to be able to really find out whether it is the right thing for me.

I used to be the typical Jack of all trades the past 40 years – and I have to confess that I drew a lot of pleasure from being able to enjoy so many different aspects of life. But I have come to my personal crossroad with this my prior attitude.

With the always inspiring and authentically riveting conversations on Sarah´s blog I have not only easily managed to follow each and every guest post so far but I have also gained so much more clarity about what it is I am going to stick with.

I would regard myself as being really good at showing up and also believe that being sincere has not been my biggest life challenge. But sticking around for months and years, that is exactly what I have been neglecting.

Thanks for helping me gaining more clearity and thanks to all the fascinating comments of tribe members

Mirko
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jen.

Thank you, John – IttyBiz is amazing. I will be spending quality time at her website (and yours!). She sounds really familiar, too…I wonder if I knew her on livejournal or something.
http://twitter.com/mickeygomez Mickey Gomez

When I started this process, I also promised that I’d stop by (at least) once a day, even if it was late at night. At first I was kind of bummed, because I often end up visiting after everyone seems to be all comment-ed out. But I have to confess, part of me really enjoys stopping by late, because I get so much out of everyone’s comments and replies.

Excellent post, John, as always. Short, sweet and to the point. A couple of observations: first, your comment about you, Beth, Sumo wrestlers and small children is most likely going to haunt you, but I’m forever grateful to your for that image.

Second, I loved your comment about sitting down with the Headway guys and their “competitor” and how everyone was sharing ideas and brainstorming. I much prefer thinking of people with whom I share similar interests and passions as a community as opposed to competitors. I’ve never really been all that into competition. I’ve always been more interested in helping other people finish the race than in winning it.

I do realize, though, that I need to get more deliberate in what, for the lack of a better word, I’ll call “the care and feeding of my social media community.” It’s so easy to get overwhelmed, but I need to be more consistent with checking in with the people I’ve met through social media that share my interests and passions. I value my community, I learn something from them each and every day. And I need to comment and share their information with others in the network. Basically, I need to get better at showing up and sticking around.

Thank you for the gentle reminder.
- http://www.ginaparris.com GinaParris
  
  I feel the same way. These last few days have been crazy busy with life and family. I love this post, and I love reading the comments. My takeaways – COMMUNITY, STICK AROUND, and BE YOURSELF. I may not know how to FTP a darned page, but I can do those things!
  - http://twitter.com/mickeygomez Mickey Gomez
    
    FTP-ing is way overrated, Gina. Excellent takeaways!
http://twitter.com/SpiritusShelagh Shelagh at Spiritus

“Where does a marketing niche arrive at a crossroads with your passion?”

I didn't fully realise it at the time that I first starting creating it, but now I see that passion and niche have come together in my business.

My passions are connecting people for their mutual benefit, acquiring and passing on information, and being the “go to person”.

And passing the second “birthday” last week is the “sticking around” bit – though there have been times when I've done that too much and have had to learn to move on.

Thanks for bringing this to my awareness today.
janica

I love the “sticking around” part. I know so many people who jumped on the social media bandwagon only to dabble for a few weeks and then declare it “unproductive” with no “ROI”. I agree that to be effective you have to put the time in and become part of a community. The relationships I began to nurture over a year ago are now contributing to my business growth and success in ways that I would never have imagined a few weeks in.

The first part is showing up but the rest of it is sticking around and being willing to give as well as take. Thanks for a great post.
michaelleiter

John

Thanks for your perspective. A big part of getting it right is know when you've got it right. And you make a compelling case for sticking to it. People notice dedication, don't they.
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Anonymous

This is fantastic, John. And really how I try and live my life – both personally and professionally. Being sincere, honest and real – there’s nothing better, is there? Really awesome thoughts – thanks for sharing.
http://twitter.com/lipdesign Lori Paquette

Cherry, I find this very comforting. I'm changing direction in my business as well, and am in the process of creating my blog for this reason. Kim DeYoung @TheMetroMom told me that I just need to write and it will come. I love John's reply here. Need to copy and post to vision board as a reminder.
ramartijr

I have met few men ( or w0men) who live with as mu8ch integrity as J0hn Haydon. He embodies a Trust Agent as Chris and Julien describe in their book Trust Agents.
When you are as real as John, present that online consistently, and stick to what works in business, while at the same time breaking new ground with innovative ideas built on good values, you cant help but change THE game for the better.
http://johnhaydon.com John Haydon

Mirko – you're welcome!
http://johnhaydon.com John Haydon

They certainly do. Your comment reminds me of the book “Blink” by Malcolm Gladwell. We instantly know when we've got it right, but we fear, doubt and other crap delay that recognition.
http://johnhaydon.com John Haydon

Thanks, Richard. I'm really not that special. I'm just a sincere guy with a good work ethic and no impulse control.
Writergrrl

I love this, Mckraig! You're so right about being able to give that message to others – 'I value your time/writing enough to incur cost to “meet” you' – and its amazing what happens when you are sincere about your appreciation of others!!
Anonymous

Hi Shelagh – nice to see you here on this forum! [Folks, I "met" Shelagh on twitter last year. I highly recommend her Spiritus marketing directory.]
- Anonymous
  
  Thanks Kay!! It’s been great to “meet” you too! Hong Kong will be our first Asian road show!
http://twitter.com/beadlolabead Lola

“I simply decided what I wanted to do and stuck with it.” — Fifteen days ago my head would have exploded reading that sentence thanks to the plethora of ideas/paths/goals vying for the immediate attention of my brain. Today, I actually have a pretty good idea of what I want to do and how I’m going to do it. You helped me see the communities I’m already a part of and in looking at them I realized that my desire to continue to be a part of these communities is the stick-to-it-iveness needed to move forward. Thank you for your post . . . oh, and your awesome choice of theme music . . .
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lorilatimer

Sarah talked you up so much to me that I've been waiting for you to show up

Thank you so much for your wonderful insight. Like many others have said, my problem has always been with the “stick to it” part. But I've come to a crossroads in my life that has made me determined to stick with it this time. I know my passion and my niche (taking what I currently do in a j-0-b to the next level), and I am currently trying to find my way through the maze to put it all together.

When I signed up for this, I promised myself that I would show up every day and participate, and in spite of dealing with my job, traveling from ATL to CA and back in the past week, and fighting bronchitis, I have followed through – that is one huge step for me in “sticking to it.”

I love your comment idea of community instead of competition. I have been using “colleagues” instead of competition, but community is so much more appropriate!

And I have been slowly going through your 31 Day Challenge… putting my first blog up is the first major challenge I'm facing. Thanks to you and all of the other wonderful people that have so generously given their ideas, insights, and perspectives to for us, I am very close to getting it done.

Thanks so much – Sarah was right about you
Anonymous

Finding your niche is so important. I appreciate the questions you have in this post. Great for me since I’m just working on my business plan and this helps define a couple of things I hadn’t asked myself. It also applies to writing to really be clear as to the genre you want to write in. After that it’s all about showing up and chipping away at your craft day after day. Thanks for your post.
Shelley

UGH! This is just what I have been asking myself and mulling over! I think I am focusing so much on self improvement right now, sort of taking my oxygen mask first, that I don’t see what part of what Im learning would be of most value to others?
http://twitter.com/kanter Beth Kanter

Ah, I'm trying to decide whether or not being called a sumo wrestler is a compliment … or a hint to stop eating so many cookies … Thanks John and Sue Anne …
http://twitter.com/kanter Beth Kanter

The last question is key for me, at least. I don't have any secrets – I just followed my passion and interests. I started blogging in 2001 and initially focused on the tactical and the tools – but as more social media and nonprofit folks have entered the space and cover the tools much better, I started to look at the big picture, trends, patterns, and learning. I love looking at the strategy/big picture but also find value in the weeds and the tools to weed. I think both are informative …. in terms of niche — I like to dance between niches, or rather weave between niches .. that's the most fun for me.
http://www.BoomerangPresentations.com/ Lily

Thank you for your fresh (to me) perspective on how you defined your niche. I think I may have to print this one out and tape it to my wall.

Best,

Lily
http://twitter.com/mickeygomez Mickey Gomez

When I started this process, I also promised that I'd stop by (at least) once a day, even if it was late at night. At first I was kind of bummed, because I often end up visiting after everyone seems to be all comment-ed out. But I have to confess, part of me really enjoys stopping by late, because I get so much out of everyone's comments and replies.

Excellent post, John, as always. Short, sweet and to the point. A couple of observations: first, your comment about you, Beth, Sumo wrestlers and small children is most likely going to haunt you, but I'm forever grateful to your for that image.

Second, I loved your comment about sitting down with the Headway guys and their “competitor” and how everyone was sharing ideas and brainstorming. I much prefer thinking of people with whom I share similar interests and passions as a community as opposed to competitors. I've never really been all that into competition. I've always been more interested in helping other people finish the race than in winning it.

I do realize, though, that I need to get more deliberate in what, for the lack of a better word, I'll call “the care and feeding of my social media community.” It's so easy to get overwhelmed, but I need to be more consistent with checking in with the people I've met through social media that share my interests and passions. I value my community, I learn something from them each and every day. And I need to comment and share their information with others in the network. Basically, I need to get better at showing up and sticking around.

Thank you for the gentle reminder.
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http://www.ginaparris.com GinaParris

I feel the same way. These last few days have been crazy busy with life and family. I love this post, and I love reading the comments. My takeaways – COMMUNITY, STICK AROUND, and BE YOURSELF. I may not know how to FTP a darned page, but I can do those things!
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http://twitter.com/mickeygomez Mickey Gomez

FTP-ing is way overrated, Gina. Excellent takeaways!
http://twitter.com/JoyFull_deb Deb Bruser

I couldn't agree WITH you more….He IS everything YOU stated and so MUCH more. I love his MUSIC, too. John “gets” it and he chooses to work for the betterment of ALL. He ROCKS !!
ShellyKramer

This is fantastic, John. And really how I try and live my life – both personally and professionally. Being sincere, honest and real – there's nothing better, is there? Really awesome thoughts – thanks for sharing.
http://themarketingmark.blogspot.com MarkSherrick

You just have to be confident that people are going to notice BEFORE you die. Sometimes it seems like thats where I lack – I know that I have something people want, but I'm sick of telling them and getting passed by or not even looked upon…and there's only so much of that you can deal with.
http://twitter.com/mckra1g mckra1g

The Hot Pockets bit is HI-larious.
http://twitter.com/mckra1g mckra1g

>It is becoming abundantly clear that what I'm lacking, is Trust and Confidence that others truly desire, need or care about the insights and passion that lights my soul on fire.

What other people think is immaterial. You are beholden to you and your own Voice, Sally G. Kick that bushel basket out of the way and let your light shine.
http://twitter.com/mckra1g mckra1g

That's very kind of you to say. Thank you, Writergrrl! Best, Molly
kayross

Hi Shelagh – nice to see you here on this forum! [Folks, I "met" Shelagh on twitter last year. I highly recommend her Spiritus marketing directory.]
kayross

Yes John, I love Jim Gaffigan's dry humour. I saw him perform at a club in New York a couple of years ago. Do you know Paul Ogata from LA? He comes to Hong Kong regularly and performs at our club here.
http://twitter.com/beadlolabead Lola

“I simply decided what I wanted to do and stuck with it.” — Fifteen days ago my head would have exploded reading that sentence thanks to the plethora of ideas/paths/goals vying for the immediate attention of my brain. Today, I actually have a pretty good idea of what I want to do and how I’m going to do it. You helped me see the communities I’m already a part of and in looking at them I realized that my desire to continue to be a part of these communities is the stick-to-it-iveness needed to move forward. Thank you for your post . . . oh, and your awesome choice of theme music . . .
nazimaali

Finding your niche is so important. I appreciate the questions you have in this post. Great for me since I'm just working on my business plan and this helps define a couple of things I hadn't asked myself. It also applies to writing to really be clear as to the genre you want to write in. After that it's all about showing up and chipping away at your craft day after day. Thanks for your post.
Shelley

UGH! This is just what I have been asking myself and mulling over! I think I am focusing so much on self improvement right now, sort of taking my oxygen mask first, that I don't see what part of what Im learning would be of most value to others?
Writergrrl

My pleasure, Molly – I've been enjoying (and learning from) your comments for the past 2 weeks and I'm glad I finally took the opportunity to tell you so!
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http://www.momsdailyretreat.com/ Amelia

John, your sincerity is genuinely felt in your posts, tweets and retweeting! I love these basic questions and think that answering these questions brings you directly to the point of where you need/want to be and what you need to do next. When I witness another person genuinely investing their thoughts, interests etc in another, it makes me want to know that person more. Viewing your “competitors” as your “community” I think is what really makes a difference. Great post!
- http://johnhaydon.com John Haydon
  
  Thanks, Amelia! Glad you stopped by here as well.
http://twitter.com/SpiritusShelagh Shelagh at Spiritus

Thanks Kay!! It's been great to “meet” you too! Hong Kong will be our first Asian road show!
http://www.momsdailyretreat.com/ Amelia

John, your sincerity is genuinely felt in your posts, tweets and retweeting! I love these basic questions and think that answering these questions brings you directly to the point of where you need/want to be and what you need to do next. When I witness another person genuinely investing their thoughts, interests etc in another, it makes me want to know that person more. Viewing your “competitors” as your “community” I think is what really makes a difference. Great post!
http://johnhaydon.com John Haydon

It's a compliment, Beth!
http://johnhaydon.com John Haydon

Thanks, Amelia! Glad you stopped by here as well.
http://johnhaydon.com John Haydon

Where you're at in your career allows you to weave and dance between niches. Let's be honest – you're the Queen of non-profit social media – on and off Google! For business bloggers starting out, staying with one niche for a while helps SEO and their brand.
joecheray

tehjess if your wanting to blog about internet marketing but not sure if your able to handle a full time blog just yet I am looking for talented writers for my blog on Web 2.0 you can find it at http://wildheartsweb20.com. Feel free to check it out and see if my blog may be a good fit for you

As a contributor you wouldn't be bound to a quota of any kind either.

Now here is my take on what I advise people to do. “Write what you know, what is authentic to you.” The same goes for business do what you know you will enjoy doing. I made up my mind that I wasn't going to settle when it came to what I wanted to do in life. I would rather struggle doing something I love than make money doing something I hate. That is why I have stuck with blogging it makes me happy and all the connections I have made along the way have made it all worthwhile.
joecheray

I read something a couple of weeks ago about how ineffective heavy multi tasking really can be and how being more productive is best accomplished by finding a few select tasks and do them well with consistency. I think that is the best route to go when you are just starting out. Find a few things to tackle each day and do them every day until they become routine and then gradually add a new concept or task once you gain momentum. One thing that hard core multitasking does is create burn out and then you lose interest.

For a few years I was so immersed in the world of Paint Shop Pro that I thought that was thee only world out there. Needless to say I had found the one thing I loved and did it well enough to the point that now I am teaching basic classes on Wednesday evenings via web conferencing. Paint Shop Pro will always be my first love but now I am on to a much bigger fish in the niche ocean- Web 2.0. Yeah mmm I like to tackle the big niches cause I want to prove that I can do it. Prove it to myself that I can do it.
tehjess

Thanks, Joe! I will check out your blog.
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