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Archive for July, 2011

How to Curate a Wildly Successful Blog Series

July 25th, 2011

Want to know how to curate your own wildly successful guest blog series that explodes traffic to your blog, ramps up your connections and relationships AND raises your profile as a thought leader in your area of expertise? Awesome!

Just watch the short video below (grab a pen and paper first so you can take notes!) and I’ll give you the outline I teach to my private clients.


The First to Know List has come and gone. You can learn about the incredible Blog Power Up! Playbook that I’ve put together for you here: .

In The Playbook, I give you every single thing I use when I curate my own guest blog series.  Every email, every template, every strategy, every everything. You won’t have to guess about anything!
Go here to check it out: 

If You Want to Capture Someone’s Attention……..

July 20th, 2011

People often ask me “How do you know the people you know?” “How do you get them to do the things they do for you?”

They often have a tone in their voice that implies they are waiting for me to dispense some secret, some “formula” that will finally reveal what they need to know.

When I give them my answer (which I tell you in just a second), they often look at me like I have twelve heads. Like it isn’t complicated enough, or sophisticated enough or, I don’t know, SOMETHING enough.

Here’s the thing, when I am putting together a Guest Blog Series or a Live Event or anything else that means I need to participation of people who are smarter than I am, I’m pretty good at getting people to say yes.

And here’s the super secret special strategy I use to make that happen: I’ve been building that relationship LONG before I ever need to ask them for anything. So when I ask, it is an easy, natural thing and whether they say “yes” or say “no”, our relationship stays in tact.

I’ve watched people try to “mechanize” this whole relationship thing. Trust me when I say, if you try to use some formulaic approach, people know it. And it will have the opposite affect that you are after. Instead of drawing people toward you, it will repel them in an irreparable way.

That said, I can give you a few ideas on how to start relationships, not only with “famous” people, but also with your tribe. The people you want to connect with so that they engage with the message you are putting out in the world.

Here we go:

1) Be yourself. I mean your strange, weird, quirky self. Not the airbrushed version of yourself. People love connecting with REAL people who talk about REAL life. I talk about my children, Harry Potter, the weather, all kinds of non-business related stuff. That’s what people connect with – not your latest gizmo or widget.

2) Pay attention. Notice what your people are talking about. Do you share an interest? Say so. Seen a movie they are thinking of seeing? Say so?  Are they trying to spread the word about something they are up to? Help them out.

3) Laugh. A lot. The people I love most are the people who make me laugh. The people I connect with most easily are the people I’ve shared many laughs with. There is no substitute. The end.

4) Keep your relationship light. There is nothing creepier than the person who laughs at everything you say, shares everything you say and generally stalks you. Don’t be that guy.

5) Give tons and tons and tons before you ever ask for anything.

6) Take the conversation to the phone or skype or real life. This part is HUGE!

6) When it is time to ask for something, make sure you know that it is a good fit for what they are up to. And tell them why you think it would HELP them. (And just so you know, “it would help me out a lot” isn’t a good reason for someone to do anything for/with you.)

So there you go. My super secret “formula” for this really complicated thing called “making friends”. 🙂

Would love to hear your thoughts, ideas and challenges around this, so be sure to share in the comments!

If you suddenly had the attention of your perfect, right tribe…..

July 18th, 2011

If you suddenly had the undivided attention of your perfect, right tribe, what would you say to them?

Earlier today, I posed this question on Twitter, Facebook and Google+. As always, I got some incredible responses. I love it when the wisdom of a group far exceeds my own. 🙂

I’m sharing some of them below. After you read them, I hope you will add your answer in the comments

carla birnberg MizFitOnline Know you are enough. Right in this moment. Rt as u r. & help each other. There’s rm enough for us all to shine.
Andy andrewghayes @SarahRobinson I love you. (er, in answer to your question.)
sumner musolf sumnermusolf @SarahRobinson: I would tell them that listening has exponentially more value than speaking. And accountability is the measure of a career.
Mark Silver MarkHeartofBiz  @SarahRobinson “Uh… hi… is this thing on?”
Greg Hartle greghartle @SarahRobinson Don’t tell, show. Don’t talk, take action. Not tomorrow, today.
Constant CrowdConstantCrowd @SarahRobinson To the right tribe: what are the issues that keep you up at night? & what do you wish would magically happen for your brand?
prof.dr.tyler durden swagclub @SarahRobinson I’d say, ‘thanks for doing that thing you do….now go do more if what’s working & dream bigger dreams.’ & I often do say it.
cloudspark cloudspark @SarahRobinson i’d start with thank you and then move into how we’re working for them, to help them.
 Judi Knight I would ask them how I could best serve them.
Nicole BoyceNicole Boyce I want to tell them how much I love and appreciate them in *my* life!
Al Smith I would say Thank You !
 Catherine Altman Morgan Having the opportunity to support them (and be supported by them) energizes and inspires me.
Lori Shea Finnigan I would want to tell them how much I enjoyed them.
Michael Grosheim's profile photo Michael Grosheim – Thank you for you loyalty and support. And, Happy New Year!

Rachael Acklin's profile photo Rachael Acklin – Hello, sweethearts. I love you.

Mary Klaebel's profile photo Mary Klaebel – Thank you.
Tori Deaux's profile photo Tori Deaux – I believe in you. Even when you don’t.
Carrie Wilkerson's profile photoCarrie Wilkerson – agreed with all of the above…I would also add… ‘you are enough. you are worthy. you can do this’
Kathy Sprinkle's profile photo Kathy Sprinkle – What do you want and need most from me?
So what are you now inspired to say or to ask to the tribe you currently have? even if it isn’t the perfect tribe, say it anyway. 🙂

Oh – and don’t forget to share in the comments!!

Searching for Team Incredible

July 11th, 2011

I have something really fun to share with you! I’m creating and deploying a Street Team for my live event,Creating Irresistible Presence (CIP).  The CIP Street Team will be comprised of smart, vocal, passionate and connected people who are ready to engage their communities about something they find truly valuable.

You’re a good fit for the CIP Street Team if:
– you love connecting on social media platforms like Twitter, Facebook, LinkedIn and Google+.

– you are a creative risk taker, ready to try new ways of promoting something you believe in.

– you immediately start sharing something you discover when that something resonates with you.

– you know you are something much, much more than mediocre.

Being a CIP Street Team member has its perks:
– Special pricing on reserved seats for Creating Irresistible Presence

– The chance to earn $200 for every sale completed through your unique CIP Street Team affiliate link

– The chance to earn way cool prizes (like a video interview with me focused on your business) just by generating clicks on your link.

– Exclusive, CIP Street Team only calls with me, Les McKeown, Elizabeth Marshall, Janet Goldstein, Mark Silver and other CIP speakers.

– A private Google+ Circle where you can connect with other CIP Street Team members.

– Listing on as a CIP Street Team member.

– Killer marketing ideas and copy that will make sharing CIP super easy-peasy.

– Other cool stuff we’ll think up as we go along!
I’ve never done anything like this and, as best I can tell, no one has ever fashioned an affiliate program this way.  So I’m fully prepared for the possibility that it may fail spectacularly.  BUT, not matter what else happens, I can promise you that this will be a TON of fun!

Since this is the first time I’m trying something like this, I am limiting participation to only 30 people, who will be chosen by my team and me after we review all the applications.

If the CIP Street Team sounds like something you want to be a part of, you can apply using the link below. But hurry. We are going to move into lift-off mode in just one week, so I need your application by noon EST on Sunday, July 17.

Application link:

Questions? Ask them in the comments and I’ll get right back to you!