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I'm Sorta Over "Authenticity"

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Authenticity
noun 1. genuineness, purity, realness, veritableness
noun
2. accuracy, truth, certainty, validity, reliability, legitimacy, verity, actuality, faithfulness, truthfulness, dependability, trustworthiness, authoritativeness, factualness

Collins Essential Thesaurus2nd Edition 2006 © HarperCollins Publishers 2005, 2006

Five  years ago, when I first got into the world of life coaching, the words “authentic” and “authenticity” were fresh  and new. I found them so liberating – they gave me permission to discover and then be mflamey true self.

And in that way, I still love – no – wallow in the very idea of purity and realness as the very best way to exist on this planet.

But now, the word is everywhere. And I do mean EVERYWHERE. I heard it last night on a commercial for a cell phone. Still not exactly sure how a cell phone ties in with authenticity. But who can blame them for trying to add it to their marketing? Everyone else has.

And I admit – I use it, too. But I think I’m going to stop. Every sales page I read uses it, lots of tweets use it, many blogs and blog posts use it. It’s become a marketing word. And even worse, I’m seeing courses popping up on How to Use Authentic Marketing. Has authenticity become a commodity; something we buy, sell and trade?  Or worse, is it now a card in our marketing deck?

Somehow that just seems wrong. And it turns a beautiful, powerful word into something ubiquitous and, sadly, mediocre.

So, I am open to suggestions. What word or words can I use in place of “authentic” or “authenticity” that delivers the same message?

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  • amybryant

    I'm with ya. The moment we try to be authentic, don't we cease to be? Other word possibilities: honest, real, no bull-shit (that's three words and a hyphen).

  • amybryant

    I'm with ya. The moment we try to be authentic, don't we cease to be? Other word possibilities: honest, real, no bull-shit (that's three words and a hyphen).

  • amybryant

    I'm with ya. The moment we try to be authentic, don't we cease to be? Other word possibilities: honest, real, no bull-shit (that's three words and a hyphen).

  • The move toward more authenticity is not a fad.. but some who haven't got it have seen the word and popularized itA paradox that will resolve itself. The truth of people wanting to buy from those the know, like and trust has not changed.. the real winners here will be those who shine when the new technologies allow us to connect with the real and discount the fake

  • The move toward more authenticity is not a fad.. but some who haven't got it have seen the word and popularized it

    A paradox that will resolve itself.

    The truth of people wanting to buy from those the know, like and trust has not changed.. the real winners here will be those who shine when the new technologies allow us to connect with the real and discount the fake

  • The move toward more authenticity is not a fad.. but some who haven't got it have seen the word and popularized it

    A paradox that will resolve itself.

    The truth of people wanting to buy from those the know, like and trust has not changed.. the real winners here will be those who shine when the new technologies allow us to connect with the real and discount the fake

  • melaniebensonstrick

    This is an interesting idea Sarah, as I've experienced a lot of people coming back to the idea of authenticity after the last five years of hype and positioning have worn on them.As a matter of fact, I've personally been playing around with my brand and exploring authenticity as part of what I stand for but haven't liked the words. Here's the tag line I'm thinking of (without authenticity in it.)Align Your Strengths. Evolve Your Business. Enjoy Your Life. Here are some words that I've played with in my process:Integrity. Alignment. Live Your Truth. Integration. Seems like an interesting opportunity to get out the Thesaurus!Melanie

  • melaniebensonstrick

    This is an interesting idea Sarah, as I've experienced a lot of people coming back to the idea of authenticity after the last five years of hype and positioning have worn on them.As a matter of fact, I've personally been playing around with my brand and exploring authenticity as part of what I stand for but haven't liked the words. Here's the tag line I'm thinking of (without authenticity in it.)Align Your Strengths. Evolve Your Business. Enjoy Your Life. Here are some words that I've played with in my process:Integrity. Alignment. Live Your Truth. Integration. Seems like an interesting opportunity to get out the Thesaurus!Melanie

  • melaniebensonstrick

    This is an interesting idea Sarah, as I've experienced a lot of people coming back to the idea of authenticity after the last five years of hype and positioning have worn on them.As a matter of fact, I've personally been playing around with my brand and exploring authenticity as part of what I stand for but haven't liked the words. Here's the tag line I'm thinking of (without authenticity in it.)Align Your Strengths. Evolve Your Business. Enjoy Your Life. Here are some words that I've played with in my process:Integrity. Alignment. Live Your Truth. Integration. Seems like an interesting opportunity to get out the Thesaurus!Melanie

  • sarahrobinson

    well…..you know I like the last one best. 🙂

  • sarahrobinson

    well…..you know I like the last one best. 🙂

  • melaniebensonstrick

    This is an interesting idea Sarah, as I've experienced a lot of people coming back to the idea of authenticity after the last five years of hype and positioning have worn on them.

    As a matter of fact, I've personally been playing around with my brand and exploring authenticity as part of what I stand for but haven't liked the words. Here's the tag line I'm thinking of (without authenticity in it.)

    Align Your Strengths. Evolve Your Business. Enjoy Your Life.

    Here are some words that I've played with in my process:

    Integrity.
    Alignment.
    Live Your Truth.
    Integration.

    Seems like an interesting opportunity to get out the Thesaurus!

    Melanie

  • melaniebensonstrick

    This is an interesting idea Sarah, as I've experienced a lot of people coming back to the idea of authenticity after the last five years of hype and positioning have worn on them.

    As a matter of fact, I've personally been playing around with my brand and exploring authenticity as part of what I stand for but haven't liked the words. Here's the tag line I'm thinking of (without authenticity in it.)

    Align Your Strengths. Evolve Your Business. Enjoy Your Life.

    Here are some words that I've played with in my process:

    Integrity.
    Alignment.
    Live Your Truth.
    Integration.

    Seems like an interesting opportunity to get out the Thesaurus!

    Melanie

  • sarahrobinson

    well…..you know I like the last one best. 🙂

  • sarahrobinson

    well…..you know I like the last one best. 🙂

  • sarahrobinson

    That's what I am counting on Warren. That's what I'm counting on. 🙂

  • sarahrobinson

    That's what I am counting on Warren. That's what I'm counting on. 🙂

  • sarahrobinson

    That's what I am counting on Warren. That's what I'm counting on. 🙂

  • sarahrobinson

    I LOVE your new tag line – and your alternatives for the word authenticity. It is sad that we have to work to fine alternatives to the word we really want to use, but here we are. I am adding your to my “personal” thesaurus!

  • sarahrobinson

    I LOVE your new tag line – and your alternatives for the word authenticity. It is sad that we have to work to fine alternatives to the word we really want to use, but here we are. I am adding your to my “personal” thesaurus!

  • sarahrobinson

    I LOVE your new tag line – and your alternatives for the word authenticity. It is sad that we have to work to fine alternatives to the word we really want to use, but here we are. I am adding your to my “personal” thesaurus!

  • sarahrobinson

    I LOVE your new tag line – and your alternatives for the word authenticity. It is sad that we have to work to fine alternatives to the word we really want to use, but here we are. I am adding your to my “personal” thesaurus!

  • sarahrobinson

    I LOVE your new tag line – and your alternatives for the word authenticity. It is sad that we have to work to fine alternatives to the word we really want to use, but here we are. I am adding your to my “personal” thesaurus!

  • leesabarnes

    Ugh, authenticity. You either have it or you don't. If I have to tell people that I'm being authentic, then I'm not. Authenticity should come out in your brand and smack people in the face without you having to splash the word “authentic” all over your marketing materials. Last summer, my coach took me through a branding exercise that helped me realize that my company brand was missing me. In other words, I was so focused on teaching people what to do, I forgot to insert a little Leesa Barnes into the mix. Instead, I copied others, copied their voice, modeled their business paradigm and I found that my message got lost in the crowd.Now, my brand incorporates my passion – living an active lifestyle. I dole out online marketing advice in my videos while working out in the gym. My photos feature me in workout gear. My vision is to help a million entrepreneurs become more prosperous, more active and more spiritual. Am I now being authentic? Sure. But gosh darn it, I don't need to tell people I'm now using my “authentic voice.” Instead, I just live it.

  • leesabarnes

    Ugh, authenticity. You either have it or you don't. If I have to tell people that I'm being authentic, then I'm not. Authenticity should come out in your brand and smack people in the face without you having to splash the word “authentic” all over your marketing materials. Last summer, my coach took me through a branding exercise that helped me realize that my company brand was missing me. In other words, I was so focused on teaching people what to do, I forgot to insert a little Leesa Barnes into the mix. Instead, I copied others, copied their voice, modeled their business paradigm and I found that my message got lost in the crowd.Now, my brand incorporates my passion – living an active lifestyle. I dole out online marketing advice in my videos while working out in the gym. My photos feature me in workout gear. My vision is to help a million entrepreneurs become more prosperous, more active and more spiritual. Am I now being authentic? Sure. But gosh darn it, I don't need to tell people I'm now using my “authentic voice.” Instead, I just live it.

  • leesabarnes

    Ugh, authenticity. You either have it or you don't. If I have to tell people that I'm being authentic, then I'm not. Authenticity should come out in your brand and smack people in the face without you having to splash the word “authentic” all over your marketing materials.

    Last summer, my coach took me through a branding exercise that helped me realize that my company brand was missing me. In other words, I was so focused on teaching people what to do, I forgot to insert a little Leesa Barnes into the mix. Instead, I copied others, copied their voice, modeled their business paradigm and I found that my message got lost in the crowd.

    Now, my brand incorporates my passion – living an active lifestyle. I dole out online marketing advice in my videos while working out in the gym. My photos feature me in workout gear. My vision is to help a million entrepreneurs become more prosperous, more active and more spiritual.

    Am I now being authentic? Sure. But gosh darn it, I don't need to tell people I'm now using my “authentic voice.” Instead, I just live it.

  • Ugh, authenticity. You either have it or you don't. If I have to tell people that I'm being authentic, then I'm not. Authenticity should come out in your brand and smack people in the face without you having to splash the word “authentic” all over your marketing materials.

    Last summer, my coach took me through a branding exercise that helped me realize that my company brand was missing me. In other words, I was so focused on teaching people what to do, I forgot to insert a little Leesa Barnes into the mix. Instead, I copied others, copied their voice, modeled their business paradigm and I found that my message got lost in the crowd.

    Now, my brand incorporates my passion – living an active lifestyle. I dole out online marketing advice in my videos while working out in the gym. My photos feature me in workout gear. My vision is to help a million entrepreneurs become more prosperous, more active and more spiritual.

    Am I now being authentic? Sure. But gosh darn it, I don't need to tell people I'm now using my “authentic voice.” Instead, I just live it.

  • carolynellis

    Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it's who we BE that counts. Loving how you keep it real — and I'm inspired to take another look at myself and my copy to make sure I'm not overusing one of my favorite words.

  • carolynellis

    Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it's who we BE that counts. Loving how you keep it real — and I'm inspired to take another look at myself and my copy to make sure I'm not overusing one of my favorite words.

  • carolynellis

    Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it's who we BE that counts. Loving how you keep it real — and I'm inspired to take another look at myself and my copy to make sure I'm not overusing one of my favorite words.

  • carolynellis

    Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it's who we BE that counts. Loving how you keep it real — and I'm inspired to take another look at myself and my copy to make sure I'm not overusing one of my favorite words.

  • carolynellis

    Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it's who we BE that counts. Loving how you keep it real — and I'm inspired to take another look at myself and my copy to make sure I'm not overusing one of my favorite words.

  • carolynellis

    Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it's who we BE that counts. Loving how you keep it real — and I'm inspired to take another look at myself and my copy to make sure I'm not overusing one of my favorite words.

  • sarahrobinson

    “You either have it or you don't” That is SO true Leesa. And yeah – it's kind of like saying “You can trust me.” It then begs a question. And I have watched YOU start shining through your marketing over the past year in such a beautiful way – and it is so clearly based on the essence of who you are. If you added the word “Authentic” in there, it would ruin it.

  • sarahrobinson

    “You either have it or you don't” That is SO true Leesa. And yeah – it's kind of like saying “You can trust me.” It then begs a question. And I have watched YOU start shining through your marketing over the past year in such a beautiful way – and it is so clearly based on the essence of who you are. If you added the word “Authentic” in there, it would ruin it.

  • sarahrobinson

    “You either have it or you don't” That is SO true Leesa. And yeah – it's kind of like saying “You can trust me.” It then begs a question. And I have watched YOU start shining through your marketing over the past year in such a beautiful way – and it is so clearly based on the essence of who you are. If you added the word “Authentic” in there, it would ruin it.

  • sarahrobinson

    “You either have it or you don't” That is SO true Leesa. And yeah – it's kind of like saying “You can trust me.” It then begs a question. And I have watched YOU start shining through your marketing over the past year in such a beautiful way – and it is so clearly based on the essence of who you are. If you added the word “Authentic” in there, it would ruin it.

  • sarahrobinson

    I know – it IS sad. Those words ae perfect – crystal clear and precise. And ruined. At least for now. 🙁 Still, we can make sure we BE authentic and find language that expresses who we are without knocking people over the head with our “realness”. I think we're all in for some major copy re-writing. 🙂

  • sarahrobinson

    I know – it IS sad. Those words ae perfect – crystal clear and precise. And ruined. At least for now. 🙁 Still, we can make sure we BE authentic and find language that expresses who we are without knocking people over the head with our “realness”. I think we're all in for some major copy re-writing. 🙂

  • sarahrobinson

    I know – it IS sad. Those words ae perfect – crystal clear and precise. And ruined. At least for now. 🙁 Still, we can make sure we BE authentic and find language that expresses who we are without knocking people over the head with our “realness”. I think we're all in for some major copy re-writing. 🙂

  • sarahrobinson

    I know – it IS sad. Those words ae perfect – crystal clear and precise. And ruined. At least for now. 🙁 Still, we can make sure we BE authentic and find language that expresses who we are without knocking people over the head with our “realness”. I think we're all in for some major copy re-writing. 🙂

  • I have to agree with you, Sarah, and since I started my business “authentic” went from meaning something…to meaning nothing. I'm in a bit of a conundrum, since my business is called “Authentic Self” though. However to change it, would be inauthentic of me. So many great comments on here. To “try” to be authentic is a great paradox, you can not “try” to be authentic, you either are or you aren't. I like to talk about integrity, being genuine and true to oneself. That is my definition for authentic, and one I speak about vocally in my coaching practice.Kimberly Englotthe orginal “authentic-life coach” 😉

  • I have to agree with you, Sarah, and since I started my business “authentic” went from meaning something…to meaning nothing. I'm in a bit of a conundrum, since my business is called “Authentic Self” though.

    However to change it, would be inauthentic of me.

    So many great comments on here. To “try” to be authentic is a great paradox, you can not “try” to be authentic, you either are or you aren't. I like to talk about integrity, being genuine and true to oneself. That is my definition for authentic, and one I speak about vocally in my coaching practice.

    Kimberly Englot
    the orginal “authentic-life coach” 😉

  • I have to agree with you, Sarah, and since I started my business “authentic” went from meaning something…to meaning nothing. I'm in a bit of a conundrum, since my business is called “Authentic Self” though.

    However to change it, would be inauthentic of me.

    So many great comments on here. To “try” to be authentic is a great paradox, you can not “try” to be authentic, you either are or you aren't. I like to talk about integrity, being genuine and true to oneself. That is my definition for authentic, and one I speak about vocally in my coaching practice.

    Kimberly Englot
    the orginal “authentic-life coach” 😉

  • I agree, word usage (syn. “meanings”, “semantics”) can be so complicated. But with SM, that's our currency. For example, I really like “real”. Some may not be old enough to remember when Coke was “the real thing”? Should it have been “the authentic thing”? Probably not.And I'm with you – nothing about cell phones comes to mind in the authentic category.In terms of SM application, the term “authentic” was our A-#1 SM Fundamental in last week's SMCHAT http://smchat.ning.com/ I think it was the absolute right concept for how we approach engagement when using social media. We debated alternative principles like “honest” and “trustworthy” and “real”. But sometimes there's a word that just says it all.Authentic – how you present yourself to your peers, with the objective of building trust, engagement & relationship.Unfortunately, anything popular runs the risk of becoming a commodity in pop culture. “New”. “Improved”. I say use whatever word makes your point, and if it resonates with everyone enough to become viral, then at least you've got that claim to fame.Great post Sarah, thanks for stirring the pot. We instigators need to hang together :)Chris (@SourcePOV)

  • I agree, word usage (syn. “meanings”, “semantics”) can be so complicated. But with SM, that's our currency. For example, I really like “real”. Some may not be old enough to remember when Coke was “the real thing”? Should it have been “the authentic thing”? Probably not.And I'm with you – nothing about cell phones comes to mind in the authentic category.In terms of SM application, the term “authentic” was our A-#1 SM Fundamental in last week's SMCHAT http://smchat.ning.com/ I think it was the absolute right concept for how we approach engagement when using social media. We debated alternative principles like “honest” and “trustworthy” and “real”. But sometimes there's a word that just says it all.Authentic – how you present yourself to your peers, with the objective of building trust, engagement & relationship.Unfortunately, anything popular runs the risk of becoming a commodity in pop culture. “New”. “Improved”. I say use whatever word makes your point, and if it resonates with everyone enough to become viral, then at least you've got that claim to fame.Great post Sarah, thanks for stirring the pot. We instigators need to hang together :)Chris (@SourcePOV)

  • I agree, word usage (syn. “meanings”, “semantics”) can be so complicated. But with SM, that's our currency. For example, I really like “real”. Some may not be old enough to remember when Coke was “the real thing”? Should it have been “the authentic thing”? Probably not.And I'm with you – nothing about cell phones comes to mind in the authentic category.In terms of SM application, the term “authentic” was our A-#1 SM Fundamental in last week's SMCHAT http://smchat.ning.com/ I think it was the absolute right concept for how we approach engagement when using social media. We debated alternative principles like “honest” and “trustworthy” and “real”. But sometimes there's a word that just says it all.Authentic – how you present yourself to your peers, with the objective of building trust, engagement & relationship.Unfortunately, anything popular runs the risk of becoming a commodity in pop culture. “New”. “Improved”. I say use whatever word makes your point, and if it resonates with everyone enough to become viral, then at least you've got that claim to fame.Great post Sarah, thanks for stirring the pot. We instigators need to hang together :)Chris (@SourcePOV)

  • I agree, word usage (syn. “meanings”, “semantics”) can be so complicated. But with SM, that's our currency. For example, I really like “real”. Some may not be old enough to remember when Coke was “the real thing”? Should it have been “the authentic thing”? Probably not.

    And I'm with you – nothing about cell phones comes to mind in the authentic category.

    In terms of SM application, the term “authentic” was our A-#1 SM Fundamental in last week's SMCHAT http://smchat.ning.com/ I think it was the absolute right concept for how we approach engagement when using social media. We debated alternative principles like “honest” and “trustworthy” and “real”. But sometimes there's a word that just says it all.

    Authentic – how you present yourself to your peers, with the objective of building trust, engagement & relationship.

    Unfortunately, anything popular runs the risk of becoming a commodity in pop culture. “New”. “Improved”. I say use whatever word makes your point, and if it resonates with everyone enough to become viral, then at least you've got that claim to fame.

    Great post Sarah, thanks for stirring the pot. We instigators need to hang together 🙂

    Chris (@SourcePOV)

  • I agree, word usage (syn. “meanings”, “semantics”) can be so complicated. But with SM, that's our currency. For example, I really like “real”. Some may not be old enough to remember when Coke was “the real thing”? Should it have been “the authentic thing”? Probably not.

    And I'm with you – nothing about cell phones comes to mind in the authentic category.

    In terms of SM application, the term “authentic” was our A-#1 SM Fundamental in last week's SMCHAT http://smchat.ning.com/ I think it was the absolute right concept for how we approach engagement when using social media. We debated alternative principles like “honest” and “trustworthy” and “real”. But sometimes there's a word that just says it all.

    Authentic – how you present yourself to your peers, with the objective of building trust, engagement & relationship.

    Unfortunately, anything popular runs the risk of becoming a commodity in pop culture. “New”. “Improved”. I say use whatever word makes your point, and if it resonates with everyone enough to become viral, then at least you've got that claim to fame.

    Great post Sarah, thanks for stirring the pot. We instigators need to hang together 🙂

    Chris (@SourcePOV)

  • here's what I said on twitter –> it's so funny, teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake.and that's the thing, my 4 year old daughter is totally real and authentic. she has no filter, and no other way of being. the other way is what we learned via institutions and socialization and our culture. now, we have to pull the “real” out from ourselves from under all that crap.

  • here's what I said on twitter –> it's so funny, teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake.and that's the thing, my 4 year old daughter is totally real and authentic. she has no filter, and no other way of being. the other way is what we learned via institutions and socialization and our culture. now, we have to pull the “real” out from ourselves from under all that crap.

  • here's what I said on twitter –> it's so funny, teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake.and that's the thing, my 4 year old daughter is totally real and authentic. she has no filter, and no other way of being. the other way is what we learned via institutions and socialization and our culture. now, we have to pull the “real” out from ourselves from under all that crap.

  • here's what I said on twitter –> it's so funny, teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake.

    and that's the thing, my 4 year old daughter is totally real and authentic. she has no filter, and no other way of being. the other way is what we learned via institutions and socialization and our culture. now, we have to pull the “real” out from ourselves from under all that crap.

  • here's what I said on twitter –> it's so funny, teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake.

    and that's the thing, my 4 year old daughter is totally real and authentic. she has no filter, and no other way of being. the other way is what we learned via institutions and socialization and our culture. now, we have to pull the “real” out from ourselves from under all that crap.

  • sarahrobinson

    You are spot on Kimberly – and I think keeping your business name is eactly the right thing to do. I like the words integrity, genuine and true to oneself. I'm building quite a thesaurus today. 🙂

  • sarahrobinson

    You are spot on Kimberly – and I think keeping your business name is eactly the right thing to do. I like the words integrity, genuine and true to oneself. I'm building quite a thesaurus today. 🙂

  • sarahrobinson

    You are spot on Kimberly – and I think keeping your business name is eactly the right thing to do. I like the words integrity, genuine and true to oneself. I'm building quite a thesaurus today. 🙂

  • sarahrobinson

    You are spot on Kimberly – and I think keeping your business name is eactly the right thing to do. I like the words integrity, genuine and true to oneself. I'm building quite a thesaurus today. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can't fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • sarahrobinson

    You know how they tell you to write like you are having a conversation with someone? Well, in this post, I was having a conversation with you. :-)I know you would get it and have some zing to add. As always, you did not disappoint!

  • sarahrobinson

    You know how they tell you to write like you are having a conversation with someone? Well, in this post, I was having a conversation with you. :-)I know you would get it and have some zing to add. As always, you did not disappoint!

  • sarahrobinson

    You know how they tell you to write like you are having a conversation with someone? Well, in this post, I was having a conversation with you. :-)I know you would get it and have some zing to add. As always, you did not disappoint!

  • sarahrobinson

    You know how they tell you to write like you are having a conversation with someone? Well, in this post, I was having a conversation with you. :-)I know you would get it and have some zing to add. As always, you did not disappoint!

  • sarahrobinson

    You know how they tell you to write like you are having a conversation with someone? Well, in this post, I was having a conversation with you. :-)I know you would get it and have some zing to add. As always, you did not disappoint!

  • How about “Schmothenticity”? It's like “Authenticity” for people who aren't concerned about whether or not they have it. Know what I mean?

  • How about “Schmothenticity”? It's like “Authenticity” for people who aren't concerned about whether or not they have it. Know what I mean?

  • How about “Schmothenticity”? It's like “Authenticity” for people who aren't concerned about whether or not they have it. Know what I mean?

  • How about “Schmothenticity”? It's like “Authenticity” for people who aren't concerned about whether or not they have it. Know what I mean?

  • sarahrobinson

    I think you should go buy that domain name Jon. Cuz it made me laugh out loud!

  • sarahrobinson

    I think you should go buy that domain name Jon. Cuz it made me laugh out loud!

  • sarahrobinson

    I think you should go buy that domain name Jon. Cuz it made me laugh out loud!

  • sarahrobinson

    I think you should go buy that domain name Jon. Cuz it made me laugh out loud!

  • sarahrobinson

    I think you should go buy that domain name Jon. Cuz it made me laugh out loud!

  • amybryant

    I’m with ya. The moment we try to be authentic, don’t we cease to be? Other word possibilities: honest, real, no bull-shit (that’s three words and a hyphen).

    • Anonymous

      well…..you know I like the last one best. 🙂

  • The move toward more authenticity is not a fad.. but some who haven’t got it have seen the word and popularized it

    A paradox that will resolve itself.

    The truth of people wanting to buy from those the know, like and trust has not changed.. the real winners here will be those who shine when the new technologies allow us to connect with the real and discount the fake

    • Anonymous

      That’s what I am counting on Warren. That’s what I’m counting on. 🙂

  • sandygrason

    I prefer Mojo-licious :-Dalthough “schmothenticity” is a very close second.

  • sandygrason

    I prefer Mojo-licious :-Dalthough “schmothenticity” is a very close second.

  • sandygrason

    I prefer Mojo-licious :-Dalthough “schmothenticity” is a very close second.

  • sandygrason

    I prefer Mojo-licious :-Dalthough “schmothenticity” is a very close second.

  • sandygrason

    I prefer Mojo-licious 😀

    although “schmothenticity” is a very close second.

  • I prefer Mojo-licious 😀

    although “schmothenticity” is a very close second.

  • lifecoachkaren

    Sarah, I am new to your blog and appreciating the conversation you have going on here. Especially since authenticity is just one of the many overused words in SM today. Kinda' reminds me of the Tao Te Ching and the concept that naming something changes it. As a coach I have found that the word may be overused but clients still crave practices to live authentically. Thus the conundrum for SM & promo. Don't have anything authentic too add so I'll just share the words I use in conversation, “real deal” & “real me”. I'll be thinking about this blog next I approach new copy. Thanks for keepin' it real. 🙂

  • lifecoachkaren

    Sarah, I am new to your blog and appreciating the conversation you have going on here. Especially since authenticity is just one of the many overused words in SM today. Kinda' reminds me of the Tao Te Ching and the concept that naming something changes it. As a coach I have found that the word may be overused but clients still crave practices to live authentically. Thus the conundrum for SM & promo. Don't have anything authentic too add so I'll just share the words I use in conversation, “real deal” & “real me”. I'll be thinking about this blog next I approach new copy. Thanks for keepin' it real. 🙂

  • lifecoachkaren

    Sarah, I am new to your blog and appreciating the conversation you have going on here. Especially since authenticity is just one of the many overused words in SM today. Kinda' reminds me of the Tao Te Ching and the concept that naming something changes it. As a coach I have found that the word may be overused but clients still crave practices to live authentically. Thus the conundrum for SM & promo. Don't have anything authentic too add so I'll just share the words I use in conversation, “real deal” & “real me”. I'll be thinking about this blog next I approach new copy. Thanks for keepin' it real. 🙂

  • lifecoachkaren

    Sarah, I am new to your blog and appreciating the conversation you have going on here. Especially since authenticity is just one of the many overused words in SM today. Kinda' reminds me of the Tao Te Ching and the concept that naming something changes it. As a coach I have found that the word may be overused but clients still crave practices to live authentically. Thus the conundrum for SM & promo. Don't have anything authentic too add so I'll just share the words I use in conversation, “real deal” & “real me”. I'll be thinking about this blog next I approach new copy. Thanks for keepin' it real. 🙂

  • Anonymous

    This is an interesting idea Sarah, as I’ve experienced a lot of people coming back to the idea of authenticity after the last five years of hype and positioning have worn on them.

    As a matter of fact, I’ve personally been playing around with my brand and exploring authenticity as part of what I stand for but haven’t liked the words. Here’s the tag line I’m thinking of (without authenticity in it.)

    Align Your Strengths. Evolve Your Business. Enjoy Your Life.

    Here are some words that I’ve played with in my process:

    Integrity.
    Alignment.
    Live Your Truth.
    Integration.

    Seems like an interesting opportunity to get out the Thesaurus!

    Melanie

    • Anonymous

      I LOVE your new tag line – and your alternatives for the word authenticity. It is sad that we have to work to fine alternatives to the word we really want to use, but here we are. I am adding your to my “personal” thesaurus!

  • jillkoenig

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I'm thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.I like the word and the ideal it represents when used by others to describe someone other than yourself. That's where the power and meaning come in.Live Your Dreams,Jill Koenig

  • jillkoenig

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I'm thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.I like the word and the ideal it represents when used by others to describe someone other than yourself. That's where the power and meaning come in.Live Your Dreams,Jill Koenig

  • jillkoenig

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I'm thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.I like the word and the ideal it represents when used by others to describe someone other than yourself. That's where the power and meaning come in.Live Your Dreams,Jill Koenig

  • jillkoenig

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I'm thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.I like the word and the ideal it represents when used by others to describe someone other than yourself. That's where the power and meaning come in.Live Your Dreams,Jill Koenig

  • jillkoenig

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I'm thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.

    I like the word and the ideal it represents when used by others to describe someone other than yourself. That's where the power and meaning come in.

    Live Your Dreams,

    Jill Koenig

  • jillkoenig

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I'm thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.

    I like the word and the ideal it represents when used by others to describe someone other than yourself. That's where the power and meaning come in.

    Live Your Dreams,

    Jill Koenig

  • Ugh, authenticity. You either have it or you don’t. If I have to tell people that I’m being authentic, then I’m not. Authenticity should come out in your brand and smack people in the face without you having to splash the word “authentic” all over your marketing materials.

    Last summer, my coach took me through a branding exercise that helped me realize that my company brand was missing me. In other words, I was so focused on teaching people what to do, I forgot to insert a little Leesa Barnes into the mix. Instead, I copied others, copied their voice, modeled their business paradigm and I found that my message got lost in the crowd.

    Now, my brand incorporates my passion – living an active lifestyle. I dole out online marketing advice in my videos while working out in the gym. My photos feature me in workout gear. My vision is to help a million entrepreneurs become more prosperous, more active and more spiritual.

    Am I now being authentic? Sure. But gosh darn it, I don’t need to tell people I’m now using my “authentic voice.” Instead, I just live it.

    • Anonymous

      “You either have it or you don’t” That is SO true Leesa. And yeah – it’s kind of like saying “You can trust me.” It then begs a question. And I have watched YOU start shining through your marketing over the past year in such a beautiful way – and it is so clearly based on the essence of who you are. If you added the word “Authentic” in there, it would ruin it.

  • I understand your feelings, Sarah but, isn't saying what we mean part of being authentic? I say, if that's what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that's what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

  • I understand your feelings, Sarah but, isn't saying what we mean part of being authentic? I say, if that's what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that's what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

  • I understand your feelings, Sarah but, isn't saying what we mean part of being authentic? I say, if that's what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that's what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

  • I understand your feelings, Sarah but, isn't saying what we mean part of being authentic? I say, if that's what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that's what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

  • I understand your feelings, Sarah but, isn't saying what we mean part of being authentic? I say, if that's what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that's what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

  • I understand your feelings, Sarah but, isn't saying what we mean part of being authentic? I say, if that's what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that's what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

  • jillstratton

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

  • jillstratton

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

  • jillstratton

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

  • jillstratton

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

  • jillstratton

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

  • jillstratton

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

  • Sarah – you are such a maverick thinker, I love it! My heart sinks to read your post though — because like many powerful words and themes they can become so mainstream and glib so quickly. Sniff! Authenticity, alignment, resonance are so core for me — but like Leesa says, it’s who we BE that counts. Loving how you keep it real — and I’m inspired to take another look at myself and my copy to make sure I’m not overusing one of my favorite words.

    • Anonymous

      I know – it IS sad. Those words ae perfect – crystal clear and precise. And ruined. At least for now. 🙁 Still, we can make sure we BE authentic and find language that expresses who we are without knocking people over the head with our “realness”. I think we’re all in for some major copy re-writing. 🙂

  • Sarah,After reading your intriguing post, I’m Sorta Over Authenticity, I find myself in great company, joining @ideasurge in asking, “How does one capture genuine, honest, and real in a single word?” If we can find such a word—a word with any chance to retain its purity—how do we keep it safe from commercialization and market decks? I am persuaded only a very special word shall do. Israel Kamakawiwo’ole (aka, IZ), before his untimely death, sang a beautiful rendition of Somewhere, Over the Rainbow (http://www.youtube.com/watch?v=0ltAGuuru7Q). One pertinent stanza reads, “The colors of the rainbow, so pretty in the sky, are also on the faces of people passing by. I see friends shaking hands, saying, ‘How do you do?’ They’re really saying, ‘I love you.’” It’s an innate sense that possesses me to believe the answer to most any question we pose can be found in, around, or near ‘love.’ But that’s not exactly where I’m going with this reply. It’s easy—too easy—for us to say, almost nonchalantly as ironic as that sounds, ‘love’ is the answer. But love can be amorphous; when we are not looking, it conspires to elude our grasp. Such is our determination with the word ‘authentic.’ Sadly, the same end has met another endearing term, ‘friend.’ Just who are these ‘friends’ shaking hands and saying, ‘I love you’ in this beautiful song? Are they real or merely an illusion? Do they fill more than our mind’s eye? It has been my heartrending experience many of our ‘friends’ who espouse ‘love’ are nothing more than associates and acquaintances, if not something much less, such as mere links and contacts. Seems to me the word ‘authenticity’ is not the only commodity to be exchanged for selfish ends. Alas, I digress.If the terms of endearment that bring meaning to our life have lost their savor, where do we turn? Like all good things, perhaps it is best if we seek that which grounds us. Let us seek truth. Churchill said, “Truth is incontrovertible; malice may attack it and ignorance may deride it but, in the end, there it is.” We somehow know truth is never far away. In the words of Henri Frederic Amiel, it is “the secret of eloquence and of virtue, the basis of moral authority; it is the highest summit of art and of life.” What makes truth so appealing? I find companionship in its reluctance to travel alone. Truth is not simply a matter for our head. Confucius taught, “Wherever you go, go with all your heart.” And as we go, taking our cue from Pascal, we go in the confidence of knowing truth enjoins, or instructs, our head and our heart: “We know the truth, not only by the reason, but also by the heart.” You see, I believe it is the heart that introduces us to authenticity. It does so because within the heart resides both unconditional love and unarmed truth. Martin Luther King, Jr., the twentieth century’s greatest servant leader, teaches us truth and love, together, form “the final word in reality.” That suggests if we want the real thing, we must find ground truths, inalienable truths. In so doing, we find that which is authentic. And if it is truly authentic, it shall stand. The ancient Hindu scriptures teach, “Truth alone Triumphs.”True love. True friends. True faith. Each day, in each relationship, we distinguish the real thing from the illusion in only one way: by truth. So it is I humbly submit ‘Truth’ as a beautiful, powerful word that can set us free, not only from ubiquity, but also from mediocrity. Thank you, Sarah, for yet another inspiring post!

  • Sarah,After reading your intriguing post, I’m Sorta Over Authenticity, I find myself in great company, joining @ideasurge in asking, “How does one capture genuine, honest, and real in a single word?” If we can find such a word—a word with any chance to retain its purity—how do we keep it safe from commercialization and market decks? I am persuaded only a very special word shall do. Israel Kamakawiwo’ole (aka, IZ), before his untimely death, sang a beautiful rendition of Somewhere, Over the Rainbow (http://www.youtube.com/watch?v=0ltAGuuru7Q). One pertinent stanza reads, “The colors of the rainbow, so pretty in the sky, are also on the faces of people passing by. I see friends shaking hands, saying, ‘How do you do?’ They’re really saying, ‘I love you.’” It’s an innate sense that possesses me to believe the answer to most any question we pose can be found in, around, or near ‘love.’ But that’s not exactly where I’m going with this reply. It’s easy—too easy—for us to say, almost nonchalantly as ironic as that sounds, ‘love’ is the answer. But love can be amorphous; when we are not looking, it conspires to elude our grasp. Such is our determination with the word ‘authentic.’ Sadly, the same end has met another endearing term, ‘friend.’ Just who are these ‘friends’ shaking hands and saying, ‘I love you’ in this beautiful song? Are they real or merely an illusion? Do they fill more than our mind’s eye? It has been my heartrending experience many of our ‘friends’ who espouse ‘love’ are nothing more than associates and acquaintances, if not something much less, such as mere links and contacts. Seems to me the word ‘authenticity’ is not the only commodity to be exchanged for selfish ends. Alas, I digress.If the terms of endearment that bring meaning to our life have lost their savor, where do we turn? Like all good things, perhaps it is best if we seek that which grounds us. Let us seek truth. Churchill said, “Truth is incontrovertible; malice may attack it and ignorance may deride it but, in the end, there it is.” We somehow know truth is never far away. In the words of Henri Frederic Amiel, it is “the secret of eloquence and of virtue, the basis of moral authority; it is the highest summit of art and of life.” What makes truth so appealing? I find companionship in its reluctance to travel alone. Truth is not simply a matter for our head. Confucius taught, “Wherever you go, go with all your heart.” And as we go, taking our cue from Pascal, we go in the confidence of knowing truth enjoins, or instructs, our head and our heart: “We know the truth, not only by the reason, but also by the heart.” You see, I believe it is the heart that introduces us to authenticity. It does so because within the heart resides both unconditional love and unarmed truth. Martin Luther King, Jr., the twentieth century’s greatest servant leader, teaches us truth and love, together, form “the final word in reality.” That suggests if we want the real thing, we must find ground truths, inalienable truths. In so doing, we find that which is authentic. And if it is truly authentic, it shall stand. The ancient Hindu scriptures teach, “Truth alone Triumphs.”True love. True friends. True faith. Each day, in each relationship, we distinguish the real thing from the illusion in only one way: by truth. So it is I humbly submit ‘Truth’ as a beautiful, powerful word that can set us free, not only from ubiquity, but also from mediocrity. Thank you, Sarah, for yet another inspiring post!

  • Sarah,
    After reading your intriguing post, I’m Sorta Over Authenticity, I find myself in great company, joining @ideasurge in asking, “How does one capture genuine, honest, and real in a single word?” If we can find such a word—a word with any chance to retain its purity—how do we keep it safe from commercialization and market decks? I am persuaded only a very special word shall do. Israel Kamakawiwo’ole (aka, IZ), before his untimely death, sang a beautiful rendition of Somewhere, Over the Rainbow (http://www.youtube.com/watch?v=0ltAGuuru7Q). One pertinent stanza reads, “The colors of the rainbow, so pretty in the sky, are also on the faces of people passing by. I see friends shaking hands, saying, ‘How do you do?’ They’re really saying, ‘I love you.’”

    It’s an innate sense that possesses me to believe the answer to most any question we pose can be found in, around, or near ‘love.’ But that’s not exactly where I’m going with this reply. It’s easy—too easy—for us to say, almost nonchalantly as ironic as that sounds, ‘love’ is the answer. But love can be amorphous; when we are not looking, it conspires to elude our grasp.

    Such is our determination with the word ‘authentic.’ Sadly, the same end has met another endearing term, ‘friend.’ Just who are these ‘friends’ shaking hands and saying, ‘I love you’ in this beautiful song? Are they real or merely an illusion? Do they fill more than our mind’s eye? It has been my heartrending experience many of our ‘friends’ who espouse ‘love’ are nothing more than associates and acquaintances, if not something much less, such as mere links and contacts. Seems to me the word ‘authenticity’ is not the only commodity to be exchanged for selfish ends. Alas, I digress.

    If the terms of endearment that bring meaning to our life have lost their savor, where do we turn? Like all good things, perhaps it is best if we seek that which grounds us. Let us seek truth. Churchill said, “Truth is incontrovertible; malice may attack it and ignorance may deride it but, in the end, there it is.” We somehow know truth is never far away. In the words of Henri Frederic Amiel, it is “the secret of eloquence and of virtue, the basis of moral authority; it is the highest summit of art and of life.” What makes truth so appealing? I find companionship in its reluctance to travel alone. Truth is not simply a matter for our head. Confucius taught, “Wherever you go, go with all your heart.” And as we go, taking our cue from Pascal, we go in the confidence of knowing truth enjoins, or instructs, our head and our heart: “We know the truth, not only by the reason, but also by the heart.”

    You see, I believe it is the heart that introduces us to authenticity. It does so because within the heart resides both unconditional love and unarmed truth. Martin Luther King, Jr., the twentieth century’s greatest servant leader, teaches us truth and love, together, form “the final word in reality.” That suggests if we want the real thing, we must find ground truths, inalienable truths. In so doing, we find that which is authentic. And if it is truly authentic, it shall stand. The ancient Hindu scriptures teach, “Truth alone Triumphs.”

    True love. True friends. True faith. Each day, in each relationship, we distinguish the real thing from the illusion in only one way: by truth. So it is I humbly submit ‘Truth’ as a beautiful, powerful word that can set us free, not only from ubiquity, but also from mediocrity. Thank you, Sarah, for yet another inspiring post!

  • Sarah,
    After reading your intriguing post, I’m Sorta Over Authenticity, I find myself in great company, joining @ideasurge in asking, “How does one capture genuine, honest, and real in a single word?” If we can find such a word—a word with any chance to retain its purity—how do we keep it safe from commercialization and market decks? I am persuaded only a very special word shall do. Israel Kamakawiwo’ole (aka, IZ), before his untimely death, sang a beautiful rendition of Somewhere, Over the Rainbow (http://www.youtube.com/watch?v=0ltAGuuru7Q). One pertinent stanza reads, “The colors of the rainbow, so pretty in the sky, are also on the faces of people passing by. I see friends shaking hands, saying, ‘How do you do?’ They’re really saying, ‘I love you.’”

    It’s an innate sense that possesses me to believe the answer to most any question we pose can be found in, around, or near ‘love.’ But that’s not exactly where I’m going with this reply. It’s easy—too easy—for us to say, almost nonchalantly as ironic as that sounds, ‘love’ is the answer. But love can be amorphous; when we are not looking, it conspires to elude our grasp.

    Such is our determination with the word ‘authentic.’ Sadly, the same end has met another endearing term, ‘friend.’ Just who are these ‘friends’ shaking hands and saying, ‘I love you’ in this beautiful song? Are they real or merely an illusion? Do they fill more than our mind’s eye? It has been my heartrending experience many of our ‘friends’ who espouse ‘love’ are nothing more than associates and acquaintances, if not something much less, such as mere links and contacts. Seems to me the word ‘authenticity’ is not the only commodity to be exchanged for selfish ends. Alas, I digress.

    If the terms of endearment that bring meaning to our life have lost their savor, where do we turn? Like all good things, perhaps it is best if we seek that which grounds us. Let us seek truth. Churchill said, “Truth is incontrovertible; malice may attack it and ignorance may deride it but, in the end, there it is.” We somehow know truth is never far away. In the words of Henri Frederic Amiel, it is “the secret of eloquence and of virtue, the basis of moral authority; it is the highest summit of art and of life.” What makes truth so appealing? I find companionship in its reluctance to travel alone. Truth is not simply a matter for our head. Confucius taught, “Wherever you go, go with all your heart.” And as we go, taking our cue from Pascal, we go in the confidence of knowing truth enjoins, or instructs, our head and our heart: “We know the truth, not only by the reason, but also by the heart.”

    You see, I believe it is the heart that introduces us to authenticity. It does so because within the heart resides both unconditional love and unarmed truth. Martin Luther King, Jr., the twentieth century’s greatest servant leader, teaches us truth and love, together, form “the final word in reality.” That suggests if we want the real thing, we must find ground truths, inalienable truths. In so doing, we find that which is authentic. And if it is truly authentic, it shall stand. The ancient Hindu scriptures teach, “Truth alone Triumphs.”

    True love. True friends. True faith. Each day, in each relationship, we distinguish the real thing from the illusion in only one way: by truth. So it is I humbly submit ‘Truth’ as a beautiful, powerful word that can set us free, not only from ubiquity, but also from mediocrity. Thank you, Sarah, for yet another inspiring post!

  • I have to agree with you, Sarah, and since I started my business “authentic” went from meaning something…to meaning nothing. I’m in a bit of a conundrum, since my business is called “Authentic Self” though.

    However to change it, would be inauthentic of me.

    So many great comments on here. To “try” to be authentic is a great paradox, you can not “try” to be authentic, you either are or you aren’t. I like to talk about integrity, being genuine and true to oneself. That is my definition for authentic, and one I speak about vocally in my coaching practice.

    Kimberly Englot
    the orginal “authentic-life coach” 😉

    • Anonymous

      You are spot on Kimberly – and I think keeping your business name is eactly the right thing to do. I like the words integrity, genuine and true to oneself. I’m building quite a thesaurus today. 🙂

  • I agree, word usage (syn. “meanings”, “semantics”) can be so complicated. But with SM, that’s our currency. For example, I really like “real”. Some may not be old enough to remember when Coke was “the real thing”? Should it have been “the authentic thing”? Probably not.

    And I’m with you – nothing about cell phones comes to mind in the authentic category.

    In terms of SM application, the term “authentic” was our A-#1 SM Fundamental in last week’s SMCHAT http://smchat.ning.com/ I think it was the absolute right concept for how we approach engagement when using social media. We debated alternative principles like “honest” and “trustworthy” and “real”. But sometimes there’s a word that just says it all.

    Authentic – how you present yourself to your peers, with the objective of building trust, engagement & relationship.

    Unfortunately, anything popular runs the risk of becoming a commodity in pop culture. “New”. “Improved”. I say use whatever word makes your point, and if it resonates with everyone enough to become viral, then at least you’ve got that claim to fame.

    Great post Sarah, thanks for stirring the pot. We instigators need to hang together 🙂

    Chris (@SourcePOV)

    • Anonymous

      Agreed. I think BEING authentic is different from saying you are. Nothing can replace the BE part – and you can’t fake it. I just hate to see it become a marketing term. Yeek. And yes, instigators need all the friends they can get. 🙂

  • here’s what I said on twitter –> it’s so funny, teaching someone to be authentic. we are *born* authentic. it’s really about unlearning how to be fake.

    and that’s the thing, my 4 year old daughter is totally real and authentic. she has no filter, and no other way of being. the other way is what we learned via institutions and socialization and our culture. now, we have to pull the “real” out from ourselves from under all that crap.

    • Anonymous

      You know how they tell you to write like you are having a conversation with someone? Well, in this post, I was having a conversation with you. :-)I know you would get it and have some zing to add. As always, you did not disappoint!

  • Bona fide, unquestionable, veritable , sincere, forthright, and honest come to mind although I must admit authentic seems to capture several of those ideas which is why I like the word. I can see the draw toward the word “real” but you may be a “real” liar too. 🙂 More specifically, “Authentic” seems to capture the parts of 1) truthful–I say what I believe is true; 2) integrity/alignment: what I say and what I do matches; and 3) forthright: I am up front about things–don't hide the ball. Was trying to think of what we said about ppl before we used authentic and it just seems like ppl said things like “stand up guy” or something. Not exactly the power of authentic….

  • Bona fide, unquestionable, veritable , sincere, forthright, and honest come to mind although I must admit authentic seems to capture several of those ideas which is why I like the word. I can see the draw toward the word “real” but you may be a “real” liar too. 🙂 More specifically, “Authentic” seems to capture the parts of 1) truthful–I say what I believe is true; 2) integrity/alignment: what I say and what I do matches; and 3) forthright: I am up front about things–don't hide the ball. Was trying to think of what we said about ppl before we used authentic and it just seems like ppl said things like “stand up guy” or something. Not exactly the power of authentic….

  • Bona fide, unquestionable, veritable , sincere, forthright, and honest come to mind although I must admit authentic seems to capture several of those ideas which is why I like the word. I can see the draw toward the word “real” but you may be a “real” liar too. 🙂 More specifically, “Authentic” seems to capture the parts of 1) truthful–I say what I believe is true; 2) integrity/alignment: what I say and what I do matches; and 3) forthright: I am up front about things–don't hide the ball. Was trying to think of what we said about ppl before we used authentic and it just seems like ppl said things like “stand up guy” or something. Not exactly the power of authentic….

  • Bona fide, unquestionable, veritable , sincere, forthright, and honest come to mind although I must admit authentic seems to capture several of those ideas which is why I like the word. I can see the draw toward the word “real” but you may be a “real” liar too. 🙂

    More specifically, “Authentic” seems to capture the parts of 1) truthful–I say what I believe is true; 2) integrity/alignment: what I say and what I do matches; and 3) forthright: I am up front about things–don't hide the ball.

    Was trying to think of what we said about ppl before we used authentic and it just seems like ppl said things like “stand up guy” or something. Not exactly the power of authentic….

  • Bona fide, unquestionable, veritable , sincere, forthright, and honest come to mind although I must admit authentic seems to capture several of those ideas which is why I like the word. I can see the draw toward the word “real” but you may be a “real” liar too. 🙂

    More specifically, “Authentic” seems to capture the parts of 1) truthful–I say what I believe is true; 2) integrity/alignment: what I say and what I do matches; and 3) forthright: I am up front about things–don't hide the ball.

    Was trying to think of what we said about ppl before we used authentic and it just seems like ppl said things like “stand up guy” or something. Not exactly the power of authentic….

  • How about “Schmothenticity”? It’s like “Authenticity” for people who aren’t concerned about whether or not they have it. Know what I mean?

    • Anonymous

      I think you should go buy that domain name Jon. Cuz it made me laugh out loud!

  • Great post, Jack! I totally agree—authenticity is easiest to see when expressed from the heart. Perhaps it is just that–authentic people are people that we can see without having to peel away too many layers. It is like the often used but powerful word Namaste–the soul in me acknowledges the soul in you. You reveal who you are–I see who you are–and they are the same person=authentic

  • Great post, Jack! I totally agree—authenticity is easiest to see when expressed from the heart. Perhaps it is just that–authentic people are people that we can see without having to peel away too many layers. It is like the often used but powerful word Namaste–the soul in me acknowledges the soul in you. You reveal who you are–I see who you are–and they are the same person=authentic

  • Great post, Jack! I totally agree—authenticity is easiest to see when expressed from the heart. Perhaps it is just that–authentic people are people that we can see without having to peel away too many layers. It is like the often used but powerful word Namaste–the soul in me acknowledges the soul in you.

    You reveal who you are–I see who you are–and they are the same person=authentic

  • Great post, Jack! I totally agree—authenticity is easiest to see when expressed from the heart. Perhaps it is just that–authentic people are people that we can see without having to peel away too many layers. It is like the often used but powerful word Namaste–the soul in me acknowledges the soul in you.

    You reveal who you are–I see who you are–and they are the same person=authentic

  • I prefer Mojo-licious 😀

    although “schmothenticity” is a very close second.

    • Anonymous

      and mojo-licious suits you perfectly. Thinking we should do something with schmothenticity…..;-)

  • Anonymous

    Sarah, I am new to your blog and appreciating the conversation you have going on here. Especially since authenticity is just one of the many overused words in SM today. Kinda’ reminds me of the Tao Te Ching and the concept that naming something changes it. As a coach I have found that the word may be overused but clients still crave practices to live authentically. Thus the conundrum for SM & promo. Don’t have anything authentic too add so I’ll just share the words I use in conversation, “real deal” & “real me”. I’ll be thinking about this blog next I approach new copy. Thanks for keepin’ it real. 🙂

    • Anonymous

      There ARE a lot of over-used words floating around, aren’t there? I appreciate you showing up as the “real deal” and the “real you”. 🙂 I hope you come back often and visit!

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

  • Anonymous

    The power comes from other people calling you authentic, not from you saying that about yourself. In fact if a person says they are authentic, it plants a seed of distrust as I’m thinking to myself “why did you have to TELL me you are authentic? Why did you not think I would know this by observing you?” Same thing when someone declares they are honest, transparent, a Christian, etc. These traits should be evident without you pointing them out to me, thanks.

    I like the word and the ideal it represents when used by others to describe someone other than yourself. That’s where the power and meaning come in.

    Live Your Dreams,

    Jill Koenig

    • Anonymous

      That is EXACTLY how I feel!! I mean someone says “I’m honest.” I’m thinking, “Umm…why are you telling me that?” It must we what we ARE and we must live it so that others say it about us. I love the word too. I just hate to see it bandied about as some kind lof marketing ploy. Yick.

    • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.

      Suddenly realizing I’m not a mom. Am I not supposed to be in this thread?

      Honest question – !!

      • Anonymous

        Oh – this blog is for anyone who wants to talk about…well…what we talk about! I jut happen to be a mom. But all kinds of people hand out here. 🙂

  • I understand your feelings, Sarah but, isn’t saying what we mean part of being authentic? I say, if that’s what you mean to say, keep saying it. Add the message with your usual depth and it is NOT the same thing as the cell commercial. 😉 I have the same feeling when I talk about happiness. Our society tends to trivialize the deep, meaningful words as a way of not facing the issues they lead to. Same with LOVE. When a word gets used enough out of context, it loses its meaning. I am all for you saying what you mean and sticking to your central message. After all, that’s what separates you from the bunch and leads away from mediocrity. Giving up the word I feel is more conforming to the way others are trying to make it devoid of meaning. Whatever you choose to call it in the future, I do love your brand of honesty, purity, authenticity, Sarah!

    • Anonymous

      Awww Monica. 🙂 You are so right – we trivialize what we don’t want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that’s for sure.

  • Anonymous

    This makes me think, which is a good thing. Living in truth is a phrase I frequently use in my work with college students.

    • Anonymous

      “Living in truth” – adding that to my personal thesaurus!

    • Anonymous

      “Living in truth” – adding that to my personal thesaurus!

  • sarahyewtree

    Isn't it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

  • sarahyewtree

    Isn't it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

  • sarahyewtree

    Isn't it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

  • sarahyewtree

    Isn't it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

  • sarahyewtree

    Isn't it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

  • sarahyewtree

    Isn't it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

  • I get what you're saying. I guess it goes both ways. Love is used 24/7 but it hasn't lost it's meaning in ALL areas. When people tell me they love me but I am one of 1000 people they told, then it kind of just lands in space somewhere. However, no matter how many times my family, friends and 3YO use it, it never loses its power…mainly because they back it up with loving actions. When it comes to authenticity I love the word and I love people who are as real as you can get. Where it loses its meaning for me is where it is clear people are using it because it is a buzzword but their lives and how they treat people are anything but. It's just like people who say “I am giving this to you because I am very generous and that's just the kind of person I am”. I'd rather simply experience it than have you tell me HOW to experience you, which is often what comes off when people promote themselves as being “authentic”.One of the ways I have gotten around it in my business is to drop the need to label what I do or who I am as anything in particular. I don't go around telling my friends this is how they should experience me. They simply hang with me and decide from there. When I first started out I definitely did what I thought I was supposed to do or what would look professional and make people want to hire me but the only thing that happened from that was I got a ton of clients I didn't want to work with. Imagine that. I wrote a report recently that I titled “The Authenticity in Marketing Checklists” that was really designed to help people bring more of themselves into their marketing. To simply tell the truth and see how it lands. (I know Blasphemy right?) But the word was bothering me so much I had to change it. My solution: The Wack-A-Doo-Free Marketing Checklists. Not a technical term, though I'd have to consult with @characterinc to confirm, but that's what I'm going with now.Thanks for starting this conversation. When marketing hands get in the mix, there is potential to dilute many words that at once had significant meaning but we can't throw the baby out with the bathwater. In my book, being authentic is still a darn good thing to be.

  • I get what you're saying. I guess it goes both ways. Love is used 24/7 but it hasn't lost it's meaning in ALL areas. When people tell me they love me but I am one of 1000 people they told, then it kind of just lands in space somewhere. However, no matter how many times my family, friends and 3YO use it, it never loses its power…mainly because they back it up with loving actions. When it comes to authenticity I love the word and I love people who are as real as you can get. Where it loses its meaning for me is where it is clear people are using it because it is a buzzword but their lives and how they treat people are anything but. It's just like people who say “I am giving this to you because I am very generous and that's just the kind of person I am”. I'd rather simply experience it than have you tell me HOW to experience you, which is often what comes off when people promote themselves as being “authentic”.One of the ways I have gotten around it in my business is to drop the need to label what I do or who I am as anything in particular. I don't go around telling my friends this is how they should experience me. They simply hang with me and decide from there. When I first started out I definitely did what I thought I was supposed to do or what would look professional and make people want to hire me but the only thing that happened from that was I got a ton of clients I didn't want to work with. Imagine that. I wrote a report recently that I titled “The Authenticity in Marketing Checklists” that was really designed to help people bring more of themselves into their marketing. To simply tell the truth and see how it lands. (I know Blasphemy right?) But the word was bothering me so much I had to change it. My solution: The Wack-A-Doo-Free Marketing Checklists. Not a technical term, though I'd have to consult with @characterinc to confirm, but that's what I'm going with now.Thanks for starting this conversation. When marketing hands get in the mix, there is potential to dilute many words that at once had significant meaning but we can't throw the baby out with the bathwater. In my book, being authentic is still a darn good thing to be.

  • I get what you're saying. I guess it goes both ways. Love is used 24/7 but it hasn't lost it's meaning in ALL areas. When people tell me they love me but I am one of 1000 people they told, then it kind of just lands in space somewhere. However, no matter how many times my family, friends and 3YO use it, it never loses its power…mainly because they back it up with loving actions. When it comes to authenticity I love the word and I love people who are as real as you can get. Where it loses its meaning for me is where it is clear people are using it because it is a buzzword but their lives and how they treat people are anything but. It's just like people who say “I am giving this to you because I am very generous and that's just the kind of person I am”. I'd rather simply experience it than have you tell me HOW to experience you, which is often what comes off when people promote themselves as being “authentic”.One of the ways I have gotten around it in my business is to drop the need to label what I do or who I am as anything in particular. I don't go around telling my friends this is how they should experience me. They simply hang with me and decide from there. When I first started out I definitely did what I thought I was supposed to do or what would look professional and make people want to hire me but the only thing that happened from that was I got a ton of clients I didn't want to work with. Imagine that. I wrote a report recently that I titled “The Authenticity in Marketing Checklists” that was really designed to help people bring more of themselves into their marketing. To simply tell the truth and see how it lands. (I know Blasphemy right?) But the word was bothering me so much I had to change it. My solution: The Wack-A-Doo-Free Marketing Checklists. Not a technical term, though I'd have to consult with @characterinc to confirm, but that's what I'm going with now.Thanks for starting this conversation. When marketing hands get in the mix, there is potential to dilute many words that at once had significant meaning but we can't throw the baby out with the bathwater. In my book, being authentic is still a darn good thing to be.

  • I get what you're saying. I guess it goes both ways. Love is used 24/7 but it hasn't lost it's meaning in ALL areas. When people tell me they love me but I am one of 1000 people they told, then it kind of just lands in space somewhere. However, no matter how many times my family, friends and 3YO use it, it never loses its power…mainly because they back it up with loving actions.

    When it comes to authenticity I love the word and I love people who are as real as you can get. Where it loses its meaning for me is where it is clear people are using it because it is a buzzword but their lives and how they treat people are anything but. It's just like people who say “I am giving this to you because I am very generous and that's just the kind of person I am”. I'd rather simply experience it than have you tell me HOW to experience you, which is often what comes off when people promote themselves as being “authentic”.

    One of the ways I have gotten around it in my business is to drop the need to label what I do or who I am as anything in particular. I don't go around telling my friends this is how they should experience me. They simply hang with me and decide from there.

    When I first started out I definitely did what I thought I was supposed to do or what would look professional and make people want to hire me but the only thing that happened from that was I got a ton of clients I didn't want to work with. Imagine that.

    I wrote a report recently that I titled “The Authenticity in Marketing Checklists” that was really designed to help people bring more of themselves into their marketing. To simply tell the truth and see how it lands. (I know Blasphemy right?) But the word was bothering me so much I had to change it. My solution: The Wack-A-Doo-Free Marketing Checklists. Not a technical term, though I'd have to consult with @characterinc to confirm, but that's what I'm going with now.

    Thanks for starting this conversation. When marketing hands get in the mix, there is potential to dilute many words that at once had significant meaning but we can't throw the baby out with the bathwater. In my book, being authentic is still a darn good thing to be.

  • I get what you're saying. I guess it goes both ways. Love is used 24/7 but it hasn't lost it's meaning in ALL areas. When people tell me they love me but I am one of 1000 people they told, then it kind of just lands in space somewhere. However, no matter how many times my family, friends and 3YO use it, it never loses its power…mainly because they back it up with loving actions.

    When it comes to authenticity I love the word and I love people who are as real as you can get. Where it loses its meaning for me is where it is clear people are using it because it is a buzzword but their lives and how they treat people are anything but. It's just like people who say “I am giving this to you because I am very generous and that's just the kind of person I am”. I'd rather simply experience it than have you tell me HOW to experience you, which is often what comes off when people promote themselves as being “authentic”.

    One of the ways I have gotten around it in my business is to drop the need to label what I do or who I am as anything in particular. I don't go around telling my friends this is how they should experience me. They simply hang with me and decide from there.

    When I first started out I definitely did what I thought I was supposed to do or what would look professional and make people want to hire me but the only thing that happened from that was I got a ton of clients I didn't want to work with. Imagine that.

    I wrote a report recently that I titled “The Authenticity in Marketing Checklists” that was really designed to help people bring more of themselves into their marketing. To simply tell the truth and see how it lands. (I know Blasphemy right?) But the word was bothering me so much I had to change it. My solution: The Wack-A-Doo-Free Marketing Checklists. Not a technical term, though I'd have to consult with @characterinc to confirm, but that's what I'm going with now.

    Thanks for starting this conversation. When marketing hands get in the mix, there is potential to dilute many words that at once had significant meaning but we can't throw the baby out with the bathwater. In my book, being authentic is still a darn good thing to be.

  • Sarah – great post and great comments. I like Elizabeth's “teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake”In Europe the term “True Self” is being used more and more in Corporate Universities and on the MBA course I teach at. But one thing really sticks in my mind about Authenticity when used to describe a person (as we know its also on products too, as in original manufacturer for example) – back to the person: and I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way? My emphasis is on NOBLE.Linking product and person is it then our highest quality? Well, hmm I guess at the end of the day whatever word anybody uses I will just keep doing my best to be 'me' and that will never be perfect but I'll keep working at it….so my choice of replacement is “Be YOU” or “Being Me”.Colin

  • Sarah – great post and great comments. I like Elizabeth's “teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake”In Europe the term “True Self” is being used more and more in Corporate Universities and on the MBA course I teach at. But one thing really sticks in my mind about Authenticity when used to describe a person (as we know its also on products too, as in original manufacturer for example) – back to the person: and I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way? My emphasis is on NOBLE.Linking product and person is it then our highest quality? Well, hmm I guess at the end of the day whatever word anybody uses I will just keep doing my best to be 'me' and that will never be perfect but I'll keep working at it….so my choice of replacement is “Be YOU” or “Being Me”.Colin

  • Sarah – great post and great comments. I like Elizabeth's “teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake”

    In Europe the term “True Self” is being used more and more in Corporate Universities and on the MBA course I teach at. But one thing really sticks in my mind about Authenticity when used to describe a person (as we know its also on products too, as in original manufacturer for example) – back to the person: and I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way? My emphasis is on NOBLE.

    Linking product and person is it then our highest quality? Well, hmm I guess at the end of the day whatever word anybody uses I will just keep doing my best to be 'me' and that will never be perfect but I'll keep working at it….so my choice of replacement is “Be YOU” or “Being Me”.

    Colin

  • Sarah – great post and great comments. I like Elizabeth's “teaching someone to be authentic. we are *born* authentic. it's really about unlearning how to be fake”

    In Europe the term “True Self” is being used more and more in Corporate Universities and on the MBA course I teach at. But one thing really sticks in my mind about Authenticity when used to describe a person (as we know its also on products too, as in original manufacturer for example) – back to the person: and I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way? My emphasis is on NOBLE.

    Linking product and person is it then our highest quality? Well, hmm I guess at the end of the day whatever word anybody uses I will just keep doing my best to be 'me' and that will never be perfect but I'll keep working at it….so my choice of replacement is “Be YOU” or “Being Me”.

    Colin

  • Sarah,
    After reading your intriguing post, I’m Sorta Over Authenticity, I find myself in great company, joining @ideasurge in asking, “How does one capture genuine, honest, and real in a single word?” If we can find such a word—a word with any chance to retain its purity—how do we keep it safe from commercialization and market decks? I am persuaded only a very special word shall do. Israel Kamakawiwo’ole (aka, IZ), before his untimely death, sang a beautiful rendition of Somewhere, Over the Rainbow (http://www.youtube.com/watch?v=0ltAGuuru7Q). One pertinent stanza reads, “The colors of the rainbow, so pretty in the sky, are also on the faces of people passing by. I see friends shaking hands, saying, ‘How do you do?’ They’re really saying, ‘I love you.’”

    It’s an innate sense that possesses me to believe the answer to most any question we pose can be found in, around, or near ‘love.’ But that’s not exactly where I’m going with this reply. It’s easy—too easy—for us to say, almost nonchalantly as ironic as that sounds, ‘love’ is the answer. But love can be amorphous; when we are not looking, it conspires to elude our grasp.

    Such is our determination with the word ‘authentic.’ Sadly, the same end has met another endearing term, ‘friend.’ Just who are these ‘friends’ shaking hands and saying, ‘I love you’ in this beautiful song? Are they real or merely an illusion? Do they fill more than our mind’s eye? It has been my heartrending experience many of our ‘friends’ who espouse ‘love’ are nothing more than associates and acquaintances, if not something much less, such as mere links and contacts. Seems to me the word ‘authenticity’ is not the only commodity to be exchanged for selfish ends. Alas, I digress.

    If the terms of endearment that bring meaning to our life have lost their savor, where do we turn? Like all good things, perhaps it is best if we seek that which grounds us. Let us seek truth. Churchill said, “Truth is incontrovertible; malice may attack it and ignorance may deride it but, in the end, there it is.” We somehow know truth is never far away. In the words of Henri Frederic Amiel, it is “the secret of eloquence and of virtue, the basis of moral authority; it is the highest summit of art and of life.” What makes truth so appealing? I find companionship in its reluctance to travel alone. Truth is not simply a matter for our head. Confucius taught, “Wherever you go, go with all your heart.” And as we go, taking our cue from Pascal, we go in the confidence of knowing truth enjoins, or instructs, our head and our heart: “We know the truth, not only by the reason, but also by the heart.”

    You see, I believe it is the heart that introduces us to authenticity. It does so because within the heart resides both unconditional love and unarmed truth. Martin Luther King, Jr., the twentieth century’s greatest servant leader, teaches us truth and love, together, form “the final word in reality.” That suggests if we want the real thing, we must find ground truths, inalienable truths. In so doing, we find that which is authentic. And if it is truly authentic, it shall stand. The ancient Hindu scriptures teach, “Truth alone Triumphs.”

    True love. True friends. True faith. Each day, in each relationship, we distinguish the real thing from the illusion in only one way: by truth. So it is I humbly submit ‘Truth’ as a beautiful, powerful word that can set us free, not only from ubiquity, but also from mediocrity. Thank you, Sarah, for yet another inspiring post!

    • Great post, Jack! I totally agree—authenticity is easiest to see when expressed from the heart. Perhaps it is just that–authentic people are people that we can see without having to peel away too many layers. It is like the often used but powerful word Namaste–the soul in me acknowledges the soul in you.

      You reveal who you are–I see who you are–and they are the same person=authentic

    • Anonymous

      As always Jack, your eloqence and insight far exceed anything I have said, can say or ever will say. Thank you for adding so much more to the conversation. My blog is lucky to have you as a regualr contributor. We are all richer for your presence here. 🙂

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • TheOnlineMom

    I remember my grandfather once scoffing at the notion of considering integrity a virtue. He'd say, “that's not a virtue, that's your job” -he'd consider being hard working a virtue, but being honest was just not something to boast about! I feel he'd say the same about authenticity, that's what we must be – period. It's not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

  • davidroberts

    One of the wonderful things about the English language is the way words can be manipulated to convey different meanings. The flip side of this coin is that words like authentic can be stolen and used in ways, which to be frank, are not at all authentic. If you have decided to use another word then why not try “Legible” used to convey a meaning of making sense or indeed authenticity.

  • davidroberts

    One of the wonderful things about the English language is the way words can be manipulated to convey different meanings. The flip side of this coin is that words like authentic can be stolen and used in ways, which to be frank, are not at all authentic. If you have decided to use another word then why not try “Legible” used to convey a meaning of making sense or indeed authenticity.

  • davidroberts

    One of the wonderful things about the English language is the way words can be manipulated to convey different meanings. The flip side of this coin is that words like authentic can be stolen and used in ways, which to be frank, are not at all authentic. If you have decided to use another word then why not try “Legible” used to convey a meaning of making sense or indeed authenticity.

  • davidroberts

    One of the wonderful things about the English language is the way words can be manipulated to convey different meanings. The flip side of this coin is that words like authentic can be stolen and used in ways, which to be frank, are not at all authentic. If you have decided to use another word then why not try “Legible” used to convey a meaning of making sense or indeed authenticity.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • If you have to try to be authentic, you're not doing it right. Authenticity should come from you being yourself and doing what you do normally. There's no way to falsely create it or to present the image of it and have it be realistic.

  • “I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way?”Interesting comment Colin. In that sense, authentic isn't just being real or yourself–maybe it is even something we need to grow into becoming. Will think about that as I am not sure I have ever heard that angle on it…

  • “I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way?”

    Interesting comment Colin. In that sense, authentic isn't just being real or yourself–maybe it is even something we need to grow into becoming. Will think about that as I am not sure I have ever heard that angle on it…

  • “I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way?”

    Interesting comment Colin. In that sense, authentic isn't just being real or yourself–maybe it is even something we need to grow into becoming. Will think about that as I am not sure I have ever heard that angle on it…

  • Bona fide, unquestionable, veritable , sincere, forthright, and honest come to mind although I must admit authentic seems to capture several of those ideas which is why I like the word. I can see the draw toward the word “real” but you may be a “real” liar too. 🙂

    More specifically, “Authentic” seems to capture the parts of 1) truthful–I say what I believe is true; 2) integrity/alignment: what I say and what I do matches; and 3) forthright: I am up front about things–don’t hide the ball.

    Was trying to think of what we said about ppl before we used authentic and it just seems like ppl said things like “stand up guy” or something. Not exactly the power of authentic….

    • Anonymous

      I Kendall. There really isn’t another word that packs the pucnh of authentic. And I think as long as we are using it to describe someone or something else, it’s not so onnerous to me. Jury is still out…..

  • Take off the masks, open the heart, live transparently, drop the b.s, and stop hiding behind survival and coping mechanisms.

    • Anonymous

      Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!I really like your blog Sarah!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!I really like your blog Sarah!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!I really like your blog Sarah!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!I really like your blog Sarah!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!I really like your blog Sarah!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!
    I really like your blog Sarah!

  • Great comments indeed! Mine isn't but the rest are. I dig the piece too!
    I really like your blog Sarah!

  • Anonymous

    Isn’t it about taking “ownership” and I use that word with caution (as in the way it can be misused) of our thoughts and responses…authentic has become sadly overused …people need to consider how much they are prepared to stand behind what they say…or type…

    • Anonymous

      I completely agree with you Sarah (awesome name by the way!). Sadly, those of us willing to take ownership aren’t the ones most likely to toss the word around carelessly.

  • I get what you’re saying. I guess it goes both ways. Love is used 24/7 but it hasn’t lost it’s meaning in ALL areas. When people tell me they love me but I am one of 1000 people they told, then it kind of just lands in space somewhere. However, no matter how many times my family, friends and 3YO use it, it never loses its power…mainly because they back it up with loving actions.

    When it comes to authenticity I love the word and I love people who are as real as you can get. Where it loses its meaning for me is where it is clear people are using it because it is a buzzword but their lives and how they treat people are anything but. It’s just like people who say “I am giving this to you because I am very generous and that’s just the kind of person I am”. I’d rather simply experience it than have you tell me HOW to experience you, which is often what comes off when people promote themselves as being “authentic”.

    One of the ways I have gotten around it in my business is to drop the need to label what I do or who I am as anything in particular. I don’t go around telling my friends this is how they should experience me. They simply hang with me and decide from there.

    When I first started out I definitely did what I thought I was supposed to do or what would look professional and make people want to hire me but the only thing that happened from that was I got a ton of clients I didn’t want to work with. Imagine that.

    I wrote a report recently that I titled “The Authenticity in Marketing Checklists” that was really designed to help people bring more of themselves into their marketing. To simply tell the truth and see how it lands. (I know Blasphemy right?) But the word was bothering me so much I had to change it. My solution: The Wack-A-Doo-Free Marketing Checklists. Not a technical term, though I’d have to consult with @characterinc to confirm, but that’s what I’m going with now.

    Thanks for starting this conversation. When marketing hands get in the mix, there is potential to dilute many words that at once had significant meaning but we can’t throw the baby out with the bathwater. In my book, being authentic is still a darn good thing to be.

    • Anonymous

      What I love about you Melani is exactly that. You don’t try to control or manipulate over people’s perception of you. You just ARE. You let them see you BEING you. And isn’t that what authenticity is? I think we’ve all made that early mistake of pretending to be someone we’re not and then winding up with less than ideal clients. Unfortunately, I think some people stay in that palce rather than risk the free-fall of just showing up as who they are. And btw, I think the Wack-A-Doo-Free Marketing Checklist is SO much more you than The Authenticity in Marketing Checklists. It made me laugh – as do you my friend. 🙂

  • sarahrobinson

    and mojo-licious suits you perfectly. Thinking we should do something with schmothenticity…..;-)

  • sarahrobinson

    and mojo-licious suits you perfectly. Thinking we should do something with schmothenticity…..;-)

  • sarahrobinson

    and mojo-licious suits you perfectly. Thinking we should do something with schmothenticity…..;-)

  • sarahrobinson

    and mojo-licious suits you perfectly. Thinking we should do something with schmothenticity…..;-)

  • sarahrobinson

    and mojo-licious suits you perfectly. Thinking we should do something with schmothenticity…..;-)

  • Sarah – great post and great comments. I like Elizabeth’s “teaching someone to be authentic. we are *born* authentic. it’s really about unlearning how to be fake”

    In Europe the term “True Self” is being used more and more in Corporate Universities and on the MBA course I teach at. But one thing really sticks in my mind about Authenticity when used to describe a person (as we know its also on products too, as in original manufacturer for example) – back to the person: and I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way? My emphasis is on NOBLE.

    Linking product and person is it then our highest quality? Well, hmm I guess at the end of the day whatever word anybody uses I will just keep doing my best to be ‘me’ and that will never be perfect but I’ll keep working at it….so my choice of replacement is “Be YOU” or “Being Me”.

    Colin

    • “I wonder does authentic mean doing something or becoming something that expresses your full personality and abilities in the most noble way?”

      Interesting comment Colin. In that sense, authentic isn’t just being real or yourself–maybe it is even something we need to grow into becoming. Will think about that as I am not sure I have ever heard that angle on it…

    • Anonymous

      Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can’t really mess with that word or bandy it about carelessly. the weight of the word simply won’t allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    There ARE a lot of over-used words floating around, aren't there? I appreciate you showing up as the “real deal” and the “real you”. 🙂 I hope you come back often and visit!

  • sarahrobinson

    There ARE a lot of over-used words floating around, aren't there? I appreciate you showing up as the “real deal” and the “real you”. 🙂 I hope you come back often and visit!

  • sarahrobinson

    There ARE a lot of over-used words floating around, aren't there? I appreciate you showing up as the “real deal” and the “real you”. 🙂 I hope you come back often and visit!

  • sarahrobinson

    There ARE a lot of over-used words floating around, aren't there? I appreciate you showing up as the “real deal” and the “real you”. 🙂 I hope you come back often and visit!

  • sarahrobinson

    That is EXACTLY how I feel!! I mean someone says “I'm honest.” I'm thinking, “Umm…why are you telling me that?” It must we what we ARE and we must live it so that others say it about us. I love the word too. I just hate to see it bandied about as some kind lof marketing ploy. Yick.

  • sarahrobinson

    That is EXACTLY how I feel!! I mean someone says “I'm honest.” I'm thinking, “Umm…why are you telling me that?” It must we what we ARE and we must live it so that others say it about us. I love the word too. I just hate to see it bandied about as some kind lof marketing ploy. Yick.

  • sarahrobinson

    That is EXACTLY how I feel!! I mean someone says “I'm honest.” I'm thinking, “Umm…why are you telling me that?” It must we what we ARE and we must live it so that others say it about us. I love the word too. I just hate to see it bandied about as some kind lof marketing ploy. Yick.

  • sarahrobinson

    That is EXACTLY how I feel!! I mean someone says “I'm honest.” I'm thinking, “Umm…why are you telling me that?” It must we what we ARE and we must live it so that others say it about us. I love the word too. I just hate to see it bandied about as some kind lof marketing ploy. Yick.

  • sarahrobinson

    That is EXACTLY how I feel!! I mean someone says “I'm honest.” I'm thinking, “Umm…why are you telling me that?” It must we what we ARE and we must live it so that others say it about us. I love the word too. I just hate to see it bandied about as some kind lof marketing ploy. Yick.

  • I remember my grandfather once scoffing at the notion of considering integrity a virtue. He’d say, “that’s not a virtue, that’s your job” -he’d consider being hard working a virtue, but being honest was just not something to boast about! I feel he’d say the same about authenticity, that’s what we must be – period. It’s not something to put on the resume or as part of a feature vs benefit analysis. Its our job to BE it, to foster it in others and to encourage our children to be it too.

    • Anonymous

      Yes, in days not too long ago, certain qualities were just a given in people. No flash or hoopla about it. And I so agree. We either ARE or we AREN’T and it should just be part of who we are. No flash. No hoopla.

  • sarahrobinson

    Awww Monica. 🙂 You are so right – we trivialize what we don't want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that's for sure.

  • sarahrobinson

    Awww Monica. 🙂 You are so right – we trivialize what we don't want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that's for sure.

  • sarahrobinson

    Awww Monica. 🙂 You are so right – we trivialize what we don't want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that's for sure.

  • sarahrobinson

    Awww Monica. 🙂 You are so right – we trivialize what we don't want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that's for sure.

  • sarahrobinson

    Awww Monica. 🙂 You are so right – we trivialize what we don't want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that's for sure.

  • sarahrobinson

    Awww Monica. 🙂 You are so right – we trivialize what we don't want to deal with. AND we grab at bright shiny objects and words that we think hold some kind of magic key. Hence the overuse of so many beautiful powerful words. The jusry is still out on whether I will completely remove the word from all my writing. But I will be more judicious with it, that's for sure.

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    “Living in truth” – adding that to my personal thesaurus!

  • sarahrobinson

    As always Jack, your eloqence and insight far exceed anything I have said, can say or ever will say. Thank you for adding so much more to the conversation. My blog is lucky to have you as a regualr contributor. We are all richer for your presence here. 🙂

  • sarahrobinson

    As always Jack, your eloqence and insight far exceed anything I have said, can say or ever will say. Thank you for adding so much more to the conversation. My blog is lucky to have you as a regualr contributor. We are all richer for your presence here. 🙂

  • sarahrobinson

    As always Jack, your eloqence and insight far exceed anything I have said, can say or ever will say. Thank you for adding so much more to the conversation. My blog is lucky to have you as a regualr contributor. We are all richer for your presence here. 🙂

  • sarahrobinson

    As always Jack, your eloqence and insight far exceed anything I have said, can say or ever will say. Thank you for adding so much more to the conversation. My blog is lucky to have you as a regualr contributor. We are all richer for your presence here. 🙂

  • Anonymous

    One of the wonderful things about the English language is the way words can be manipulated to convey different meanings. The flip side of this coin is that words like authentic can be stolen and used in ways, which to be frank, are not at all authentic. If you have decided to use another word then why not try “Legible” used to convey a meaning of making sense or indeed authenticity.

    • Anonymous

      “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • If you have to try to be authentic, you’re not doing it right. Authenticity should come from you being yourself and doing what you do normally. There’s no way to falsely create it or to present the image of it and have it be realistic.

    • Anonymous

      Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    I Kendall. There really isn't another word that packs the pucnh of authentic. And I think as long as we are using it to describe someone or something else, it's not so onnerous to me. Jury is still out…..

  • sarahrobinson

    I Kendall. There really isn't another word that packs the pucnh of authentic. And I think as long as we are using it to describe someone or something else, it's not so onnerous to me. Jury is still out…..

  • sarahrobinson

    I Kendall. There really isn't another word that packs the pucnh of authentic. And I think as long as we are using it to describe someone or something else, it's not so onnerous to me. Jury is still out…..

  • sarahrobinson

    Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • sarahrobinson

    Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • sarahrobinson

    Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • sarahrobinson

    Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • sarahrobinson

    Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • sarahrobinson

    Ooooooo…..I like. Adding even more juicy stuff to my thesaurus!

  • christinecox

    So stupid. Everything that exists is 'authentic'. I cannot STAND that word. You nailed it here. Thanks!

  • christinecox

    So stupid. Everything that exists is 'authentic'. I cannot STAND that word. You nailed it here. Thanks!

  • christinecox

    So stupid. Everything that exists is 'authentic'. I cannot STAND that word. You nailed it here. Thanks!

  • christinecox

    So stupid. Everything that exists is 'authentic'. I cannot STAND that word. You nailed it here. Thanks!

  • sarahrobinson

    I completely agree with you Sarah (awesome name by the way!). Sadly, those of us willing to take ownership aren't the ones most likely to toss the word around carelessly.

  • sarahrobinson

    I completely agree with you Sarah (awesome name by the way!). Sadly, those of us willing to take ownership aren't the ones most likely to toss the word around carelessly.

  • sarahrobinson

    I completely agree with you Sarah (awesome name by the way!). Sadly, those of us willing to take ownership aren't the ones most likely to toss the word around carelessly.

  • sarahrobinson

    I completely agree with you Sarah (awesome name by the way!). Sadly, those of us willing to take ownership aren't the ones most likely to toss the word around carelessly.

  • sarahrobinson

    I completely agree with you Sarah (awesome name by the way!). Sadly, those of us willing to take ownership aren't the ones most likely to toss the word around carelessly.

  • bethwarren

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

  • bethwarren

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

  • bethwarren

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

  • bethwarren

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

  • bethwarren

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

  • bethwarren

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • jonathanfields

    Authenticity may be enough to allow you to be comfortable in your own skin, but it's often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn't Enough – http://www.jonathanfields.com/blog/authenticity

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.Suddenly realizing I'm not a mom. Am I not supposed to be in this thread? Honest question – !!

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.Suddenly realizing I'm not a mom. Am I not supposed to be in this thread? Honest question – !!

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.Suddenly realizing I'm not a mom. Am I not supposed to be in this thread? Honest question – !!

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.Suddenly realizing I'm not a mom. Am I not supposed to be in this thread? Honest question – !!

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.Suddenly realizing I'm not a mom. Am I not supposed to be in this thread? Honest question – !!

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.

    Suddenly realizing I'm not a mom. Am I not supposed to be in this thread?

    Honest question – !!

  • So true; the other common verbal faux pas is when someone starts out “well, to be honest .. ” which immediately says to me “good, you might as well start now”. So many complications in relationships. I like the 4-yr old view. No filters. WYSIWYG.

    Suddenly realizing I'm not a mom. Am I not supposed to be in this thread?

    Honest question – !!

  • Great comments indeed! Mine isn’t but the rest are. I dig the piece too!
    I really like your blog Sarah!

    • Anonymous

      Well, I dig that you stopped by Tina. 🙂

  • sarahrobinson

    What I love about you Melani is exactly that. You don't try to control or manipulate over people's perception of you. You just ARE. You let them see you BEING you. And isn't that what authenticity is? I think we've all made that early mistake of pretending to be someone we're not and then winding up with less than ideal clients. Unfortunately, I think some people stay in that palce rather than risk the free-fall of just showing up as who they are. And btw, I think the Wack-A-Doo-Free Marketing Checklist is SO much more you than The Authenticity in Marketing Checklists. It made me laugh – as do you my friend. 🙂

  • sarahrobinson

    What I love about you Melani is exactly that. You don't try to control or manipulate over people's perception of you. You just ARE. You let them see you BEING you. And isn't that what authenticity is? I think we've all made that early mistake of pretending to be someone we're not and then winding up with less than ideal clients. Unfortunately, I think some people stay in that palce rather than risk the free-fall of just showing up as who they are. And btw, I think the Wack-A-Doo-Free Marketing Checklist is SO much more you than The Authenticity in Marketing Checklists. It made me laugh – as do you my friend. 🙂

  • sarahrobinson

    What I love about you Melani is exactly that. You don't try to control or manipulate over people's perception of you. You just ARE. You let them see you BEING you. And isn't that what authenticity is? I think we've all made that early mistake of pretending to be someone we're not and then winding up with less than ideal clients. Unfortunately, I think some people stay in that palce rather than risk the free-fall of just showing up as who they are. And btw, I think the Wack-A-Doo-Free Marketing Checklist is SO much more you than The Authenticity in Marketing Checklists. It made me laugh – as do you my friend. 🙂

  • sarahrobinson

    Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can't really mess with that word or bandy it about carelessly. the weight of the word simply won't allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can't really mess with that word or bandy it about carelessly. the weight of the word simply won't allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can't really mess with that word or bandy it about carelessly. the weight of the word simply won't allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can't really mess with that word or bandy it about carelessly. the weight of the word simply won't allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can't really mess with that word or bandy it about carelessly. the weight of the word simply won't allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    Ahh Colin. When I go to sleep tonight I think I will dream of the word NOBLE. you can't really mess with that word or bandy it about carelessly. the weight of the word simply won't allow it. I am hoping that, when I am at my best, being me has a touch of the Noble. I know that you being you embodies it. 🙂

  • sarahrobinson

    Yes, in days not too long ago, certain qualities were just a given in people. No flash or hoopla about it. And I so agree. We either ARE or we AREN'T and it should just be part of who we are. No flash. No hoopla.

  • sarahrobinson

    Yes, in days not too long ago, certain qualities were just a given in people. No flash or hoopla about it. And I so agree. We either ARE or we AREN'T and it should just be part of who we are. No flash. No hoopla.

  • sarahrobinson

    Yes, in days not too long ago, certain qualities were just a given in people. No flash or hoopla about it. And I so agree. We either ARE or we AREN'T and it should just be part of who we are. No flash. No hoopla.

  • sarahrobinson

    Yes, in days not too long ago, certain qualities were just a given in people. No flash or hoopla about it. And I so agree. We either ARE or we AREN'T and it should just be part of who we are. No flash. No hoopla.

  • sarahrobinson

    Yes, in days not too long ago, certain qualities were just a given in people. No flash or hoopla about it. And I so agree. We either ARE or we AREN'T and it should just be part of who we are. No flash. No hoopla.

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    “Legible”….hmmm…most unexpected, which is why I think I like it. 🙂

  • sarahrobinson

    Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    Agreed Mark. I think people throw is aroun their marketing language in hopes that it will “lend” them some kind of extra credibility. In my book, it makes me wonder.

  • sarahrobinson

    Well, I dig that you stopped by Tina. 🙂

  • sarahrobinson

    Well, I dig that you stopped by Tina. 🙂

  • sarahrobinson

    Well, I dig that you stopped by Tina. 🙂

  • sarahrobinson

    Well, I dig that you stopped by Tina. 🙂

  • sarahrobinson

    Well, I dig that you stopped by Tina. 🙂

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I hear you loud and clear, Christine!

  • sarahrobinson

    I like Honesty and Integrity. Dropping into my Personal Thesaurus. 🙂

  • sarahrobinson

    I like Honesty and Integrity. Dropping into my Personal Thesaurus. 🙂

  • sarahrobinson

    I like Honesty and Integrity. Dropping into my Personal Thesaurus. 🙂

  • sarahrobinson

    Yes – I'm afraid Authenticity isn't the only victim of marketing speak. It's SO sad to me. We;ll just have to get more precise. 🙂

  • sarahrobinson

    Yes – I'm afraid Authenticity isn't the only victim of marketing speak. It's SO sad to me. We;ll just have to get more precise. 🙂

  • sarahrobinson

    Yes – I'm afraid Authenticity isn't the only victim of marketing speak. It's SO sad to me. We;ll just have to get more precise. 🙂

  • sarahrobinson

    Yes – I'm afraid Authenticity isn't the only victim of marketing speak. It's SO sad to me. We;ll just have to get more precise. 🙂

  • sarahrobinson

    Yes – I'm afraid Authenticity isn't the only victim of marketing speak. It's SO sad to me. We;ll just have to get more precise. 🙂

  • kevinvandever

    Great post! The new, overly used replacement for authentic, in my opinion, is transparent. It took me a while to catch on as it was once the case that to call someone transparent was to call him shallow or someone lacking substance. It was a slam. Now it means to hide nothing…in essence, to be authentic. It seems to me that being authentic, transparent, real, yourself, whatever the label, should simply be expected. No need to tout something that is a minimum requirement. I don't need the airline industry to advertise that their pilots possess valid licenses. I kind of expect it. I wouldn't have any more faith in my daughters' school teachers if they bragged that they weren't felons. In fact, I'd be more concerned if they did brag about it. It would make me wonder if other teachers in the school are felons and if so, which ones, and what kind of felons. The same goes with using authentic or transparent as part of one's marketing campaign. I realize that not everyone is authentic or ethical, but to have to ensure friends, co-workers, family members or clients that you are is sad to me.

  • kevinvandever

    Great post! The new, overly used replacement for authentic, in my opinion, is transparent. It took me a while to catch on as it was once the case that to call someone transparent was to call him shallow or someone lacking substance. It was a slam. Now it means to hide nothing…in essence, to be authentic. It seems to me that being authentic, transparent, real, yourself, whatever the label, should simply be expected. No need to tout something that is a minimum requirement. I don't need the airline industry to advertise that their pilots possess valid licenses. I kind of expect it. I wouldn't have any more faith in my daughters' school teachers if they bragged that they weren't felons. In fact, I'd be more concerned if they did brag about it. It would make me wonder if other teachers in the school are felons and if so, which ones, and what kind of felons. The same goes with using authentic or transparent as part of one's marketing campaign. I realize that not everyone is authentic or ethical, but to have to ensure friends, co-workers, family members or clients that you are is sad to me.

  • kevinvandever

    Great post! The new, overly used replacement for authentic, in my opinion, is transparent. It took me a while to catch on as it was once the case that to call someone transparent was to call him shallow or someone lacking substance. It was a slam. Now it means to hide nothing…in essence, to be authentic. It seems to me that being authentic, transparent, real, yourself, whatever the label, should simply be expected. No need to tout something that is a minimum requirement. I don't need the airline industry to advertise that their pilots possess valid licenses. I kind of expect it. I wouldn't have any more faith in my daughters' school teachers if they bragged that they weren't felons. In fact, I'd be more concerned if they did brag about it. It would make me wonder if other teachers in the school are felons and if so, which ones, and what kind of felons. The same goes with using authentic or transparent as part of one's marketing campaign. I realize that not everyone is authentic or ethical, but to have to ensure friends, co-workers, family members or clients that you are is sad to me.

  • kevinvandever

    Great post! The new, overly used replacement for authentic, in my opinion, is transparent. It took me a while to catch on as it was once the case that to call someone transparent was to call him shallow or someone lacking substance. It was a slam. Now it means to hide nothing…in essence, to be authentic. It seems to me that being authentic, transparent, real, yourself, whatever the label, should simply be expected. No need to tout something that is a minimum requirement. I don't need the airline industry to advertise that their pilots possess valid licenses. I kind of expect it. I wouldn't have any more faith in my daughters' school teachers if they bragged that they weren't felons. In fact, I'd be more concerned if they did brag about it. It would make me wonder if other teachers in the school are felons and if so, which ones, and what kind of felons. The same goes with using authentic or transparent as part of one's marketing campaign. I realize that not everyone is authentic or ethical, but to have to ensure friends, co-workers, family members or clients that you are is sad to me.

  • sarahrobinson

    I loved this post when it first cam out Jonathan. So glad you stopped by to share it. And you are right, the shallow, marketing-based authenticity will never rise to the level of impact required to form a tribe. Hangers on maybe, but not a true tribe.

  • sarahrobinson

    I loved this post when it first cam out Jonathan. So glad you stopped by to share it. And you are right, the shallow, marketing-based authenticity will never rise to the level of impact required to form a tribe. Hangers on maybe, but not a true tribe.

  • sarahrobinson

    I loved this post when it first cam out Jonathan. So glad you stopped by to share it. And you are right, the shallow, marketing-based authenticity will never rise to the level of impact required to form a tribe. Hangers on maybe, but not a true tribe.

  • sarahrobinson

    I loved this post when it first cam out Jonathan. So glad you stopped by to share it. And you are right, the shallow, marketing-based authenticity will never rise to the level of impact required to form a tribe. Hangers on maybe, but not a true tribe.

  • sarahrobinson

    I loved this post when it first cam out Jonathan. So glad you stopped by to share it. And you are right, the shallow, marketing-based authenticity will never rise to the level of impact required to form a tribe. Hangers on maybe, but not a true tribe.

  • sarahrobinson

    Oh – this blog is for anyone who wants to talk about…well…what we talk about! I jut happen to be a mom. But all kinds of people hand out here. 🙂

  • sarahrobinson

    Oh – this blog is for anyone who wants to talk about…well…what we talk about! I jut happen to be a mom. But all kinds of people hand out here. 🙂

  • sarahrobinson

    Oh – this blog is for anyone who wants to talk about…well…what we talk about! I jut happen to be a mom. But all kinds of people hand out here. 🙂

  • sarahrobinson

    Oh – this blog is for anyone who wants to talk about…well…what we talk about! I jut happen to be a mom. But all kinds of people hand out here. 🙂

  • sarahrobinson

    Oh – this blog is for anyone who wants to talk about…well…what we talk about! I jut happen to be a mom. But all kinds of people hand out here. 🙂

  • Anonymous

    So stupid. Everything that exists is ‘authentic’. I cannot STAND that word. You nailed it here. Thanks!

    • Anonymous

      I hear you loud and clear, Christine!

  • Anonymous

    Agreed. Authenticity has unfortunately become everything BUT authentic or original.. Honesty and integrity are good ones for me…

    • Anonymous

      I like Honesty and Integrity. Dropping into my Personal Thesaurus. 🙂

  • How about honesty and/or straightforwardness? Another word that I now see heading for over-use and the realm of the cliche: sustainability.

    • Anonymous

      Yes – I’m afraid Authenticity isn’t the only victim of marketing speak. It’s SO sad to me. We;ll just have to get more precise. 🙂

  • Authenticity may be enough to allow you to be comfortable in your own skin, but it’s often not enough to compel the formation of a tribe. For that, your authenticity needs to rise to the level of impact. Check out detailed thoughts in my July post – Authenticity Isn’t Enough – http://www.jonathanfields.com/blog/authenticity-isnt-enough/

    • Anonymous

      I loved this post when it first cam out Jonathan. So glad you stopped by to share it. And you are right, the shallow, marketing-based authenticity will never rise to the level of impact required to form a tribe. Hangers on maybe, but not a true tribe.

  • Thanks for another thought-provoking post, Sarah!I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you're not advocating that if it would put me in a position that would compromise my truth.I see authenticity as a process of fighting the good fight to become more of yourself (and we're ALL a work in progress!)Authentic marketing is about extending this process to how you share yourself and your message with the world. You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they're so YOU. The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don't reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that's me 🙂 There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉 In marketing and life, if you're not YOU, others who would like you can't find you and those who find you and think you're someone else will eventually get hurt…and walk away. MolliePS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I'm being transparent here…”…RUN!!!! High likelihood that deceit will follow.

  • Thanks for another thought-provoking post, Sarah!I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you're not advocating that if it would put me in a position that would compromise my truth.I see authenticity as a process of fighting the good fight to become more of yourself (and we're ALL a work in progress!)Authentic marketing is about extending this process to how you share yourself and your message with the world. You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they're so YOU. The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don't reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that's me 🙂 There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉 In marketing and life, if you're not YOU, others who would like you can't find you and those who find you and think you're someone else will eventually get hurt…and walk away. MolliePS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I'm being transparent here…”…RUN!!!! High likelihood that deceit will follow.

  • Thanks for another thought-provoking post, Sarah!I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you're not advocating that if it would put me in a position that would compromise my truth.I see authenticity as a process of fighting the good fight to become more of yourself (and we're ALL a work in progress!)Authentic marketing is about extending this process to how you share yourself and your message with the world. You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they're so YOU. The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don't reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that's me 🙂 There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉 In marketing and life, if you're not YOU, others who would like you can't find you and those who find you and think you're someone else will eventually get hurt…and walk away. MolliePS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I'm being transparent here…”…RUN!!!! High likelihood that deceit will follow.

  • Thanks for another thought-provoking post, Sarah!I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you're not advocating that if it would put me in a position that would compromise my truth.I see authenticity as a process of fighting the good fight to become more of yourself (and we're ALL a work in progress!)Authentic marketing is about extending this process to how you share yourself and your message with the world. You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they're so YOU. The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don't reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that's me 🙂 There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉 In marketing and life, if you're not YOU, others who would like you can't find you and those who find you and think you're someone else will eventually get hurt…and walk away. MolliePS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I'm being transparent here…”…RUN!!!! High likelihood that deceit will follow.

  • Thanks for another thought-provoking post, Sarah!

    I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you're not advocating that if it would put me in a position that would compromise my truth.

    I see authenticity as a process of fighting the good fight to become more of yourself (and we're ALL a work in progress!)

    Authentic marketing is about extending this process to how you share yourself and your message with the world.

    You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”

    You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they're so YOU.

    The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don't reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that's me 🙂

    There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.

    Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉

    In marketing and life, if you're not YOU, others who would like you can't find you and those who find you and think you're someone else will eventually get hurt…and walk away.

    Mollie

    PS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I'm being transparent here…”…RUN!!!!
    High likelihood that deceit will follow.

  • Thanks for another thought-provoking post, Sarah!

    I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you're not advocating that if it would put me in a position that would compromise my truth.

    I see authenticity as a process of fighting the good fight to become more of yourself (and we're ALL a work in progress!)

    Authentic marketing is about extending this process to how you share yourself and your message with the world.

    You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”

    You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they're so YOU.

    The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don't reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that's me 🙂

    There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.

    Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉

    In marketing and life, if you're not YOU, others who would like you can't find you and those who find you and think you're someone else will eventually get hurt…and walk away.

    Mollie

    PS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I'm being transparent here…”…RUN!!!!
    High likelihood that deceit will follow.

  • Anonymous

    Great post! The new, overly used replacement for authentic, in my opinion, is transparent. It took me a while to catch on as it was once the case that to call someone transparent was to call him shallow or someone lacking substance. It was a slam. Now it means to hide nothing…in essence, to be authentic. It seems to me that being authentic, transparent, real, yourself, whatever the label, should simply be expected. No need to tout something that is a minimum requirement. I don’t need the airline industry to advertise that their pilots possess valid licenses. I kind of expect it. I wouldn’t have any more faith in my daughters’ school teachers if they bragged that they weren’t felons. In fact, I’d be more concerned if they did brag about it. It would make me wonder if other teachers in the school are felons and if so, which ones, and what kind of felons. The same goes with using authentic or transparent as part of one’s marketing campaign. I realize that not everyone is authentic or ethical, but to have to ensure friends, co-workers, family members or clients that you are is sad to me.

  • Pingback: Truth ~ the final word in reality « The Founding Spirit()

  • Thanks for another thought-provoking post, Sarah!

    I hold both the concept and the word authenticity too dear to go cold turkey with you…and understand you’re not advocating that if it would put me in a position that would compromise my truth.

    I see authenticity as a process of fighting the good fight to become more of yourself (and we’re ALL a work in progress!)

    Authentic marketing is about extending this process to how you share yourself and your message with the world.

    You say “escaping mediocrity” and I say “establishing pathways to excellence” or “creating your best life design”

    You say words like crap and suck…(and much worse in person haha)…and you comfortably use them as part of your marketing. It makes me laugh when I hear them because they’re so YOU.

    The same words that make my heart sing when I hear them from you because they are part of your truth at this moment would feel heavy if I used them in my marketing because they don’t reflect my truth. Others may consider the way I phrase things and communicate to be pollyanna-ish or full of sunshiny words…but that’s me 🙂

    There is no “right” or “wrong” here. Just “you” and “me” BEing who we are.

    Glad we met in the middle on The Rockstar Sisterhood … and we easily did in part because of a shared passion to help others see that the way to greater happiness and success is continuing to get to know yourself and be true to your core self…formerly referred to as being “authentic” 😉

    In marketing and life, if you’re not YOU, others who would like you can’t find you and those who find you and think you’re someone else will eventually get hurt…and walk away.

    Mollie

    PS As a psychologist, I can tell you if you hear someone say, “to be honest…” or “I’m being transparent here…”…RUN!!!!
    High likelihood that deceit will follow.

    • Anonymous

      You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I’m just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I’m just pretty sure I don’t need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

    • Anonymous

      You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I’m just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I’m just pretty sure I don’t need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Beautiful Sarah, hope you slept well on the word NOBLE and as a further reminder, Wayne Dyer said “True nobility isn’t about being better than someone else. It’s about being better than you used to be.”

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for. 'crystal clear. precise. truth'ORF'in fantabulous rockstar with a kickass mullet. either one works.

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for. 'crystal clear. precise. truth'ORF'in fantabulous rockstar with a kickass mullet. either one works.

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for. 'crystal clear. precise. truth'ORF'in fantabulous rockstar with a kickass mullet. either one works.

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for. 'crystal clear. precise. truth'ORF'in fantabulous rockstar with a kickass mullet. either one works.

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for. 'crystal clear. precise. truth'ORF'in fantabulous rockstar with a kickass mullet. either one works.

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for.

    'crystal clear. precise. truth'

    OR

    F'in fantabulous rockstar with a kickass mullet.

    either one works.

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you'll find the answer you're looking for.

    'crystal clear. precise. truth'

    OR

    F'in fantabulous rockstar with a kickass mullet.

    either one works.

  • heathergray

    I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.Here's what thesaurus.com revealed…Synonyms:accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritableMy vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh). Hope this helps Sarah!Great topic.

  • heathergray

    I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.Here's what thesaurus.com revealed…Synonyms:accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritableMy vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh). Hope this helps Sarah!Great topic.

  • heathergray

    I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.Here's what thesaurus.com revealed…Synonyms:accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritableMy vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh). Hope this helps Sarah!Great topic.

  • heathergray

    I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.Here's what thesaurus.com revealed…Synonyms:accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritableMy vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh). Hope this helps Sarah!Great topic.

  • heathergray

    I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.Here's what thesaurus.com revealed…Synonyms:accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritableMy vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh). Hope this helps Sarah!Great topic.

  • heathergray

    I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.
    Here's what thesaurus.com revealed…
    Synonyms:
    accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritable

    My vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh).

    Hope this helps Sarah!
    Great topic.

  • I've often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.
    Here's what thesaurus.com revealed…
    Synonyms:
    accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritable

    My vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh).

    Hope this helps Sarah!
    Great topic.

    Heather

  • kelleymoore

    You know…it's funny. I've been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become 'watered down'…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

  • kelleymoore

    You know…it's funny. I've been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become 'watered down'…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

  • kelleymoore

    You know…it's funny. I've been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become 'watered down'…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

  • kelleymoore

    You know…it's funny. I've been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become 'watered down'…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

  • kelleymoore

    You know…it's funny. I've been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become 'watered down'…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

  • kelleymoore

    You know…it's funny. I've been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become 'watered down'…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

  • Sometimes when we are looking for something new, it helps to go back and evaluate the past. I think if you do this, you’ll find the answer you’re looking for.

    ‘crystal clear. precise. truth’

    OR

    F’in fantabulous rockstar with a kickass mullet.

    either one works.

    • Anonymous

      I think I am going to keep “F’in fantabulous rockstar with a kickass mullet” cuz it’s awesome!

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • sarahrobinson

    You know me SO well Mollie! And you are correct – I am not advocating for the complete abandoment of the term, I'm just re-considering how we use it in marketing messages. BEing authentic will always carry the day. I'm just pretty sure I don't need to beat people over the head and tell them how authentic I am! And do I really say worse in person….? Yeah, I guess I do. Good thing you love me anyway. 🙂

  • I’ve often use “real” and “true” — but for escaping mediocrity, this calls for the thesaurus.
    Here’s what thesaurus.com revealed…
    Synonyms:
    accurate, actual, authoritative, bona fide, certain, convincing, credible, creditable, dependable, factual, faithful, for real, legit, legitimate, official, original, pure, reliable, sure, true, trustworthy, trusty, twenty-four carat, valid, veritable

    My vote is for “bonafide” But if you are feeling glityz, maybe “24 carat” (that one made me laugh).

    Hope this helps Sarah!
    Great topic.

    Heather

    • Anonymous

      Hilarious! Yes – I agree. I will whip out 24 carat when I’m all dressed up. 🙂 thanks for making me laugh!

  • Anonymous

    You know…it’s funny. I’ve been kicking around that old saying, “Sticks and stones may break my bones, but words may never hurt me!” I so disagree with that sentiment. I believe that words may break a soul. Words DO have power…in fact, I believe words just could be our most powerful weapon. Here we are conversing about a “kind, loving, wonderful” word like authenticity and how it has become ‘watered down’…words do matter and how we each individually define those words makes all the difference. I appreciate this thinking and consideration of the true (authentic 😉 ) meaning and power behind words…good ones and hurtful ones. My dream is that all of society will begin to recognize the power in words and genuinely choose them wisely… Say what you mean and mean what you say, to coin another cliche. Thanks for the stimulating post, Sarah. Go Mavericks! (No…not the basketball team!!)

    • Anonymous

      Oh – I totally believe words yield tremendous force. That’s why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • sarahrobinson

    I think I am going to keep “F'in fantabulous rockstar with a kickass mullet” cuz it's awesome!

  • sarahrobinson

    I think I am going to keep “F'in fantabulous rockstar with a kickass mullet” cuz it's awesome!

  • sarahrobinson

    I think I am going to keep “F'in fantabulous rockstar with a kickass mullet” cuz it's awesome!

  • sarahrobinson

    I think I am going to keep “F'in fantabulous rockstar with a kickass mullet” cuz it's awesome!

  • sarahrobinson

    I think I am going to keep “F'in fantabulous rockstar with a kickass mullet” cuz it's awesome!

  • sarahrobinson

    I think I am going to keep “F'in fantabulous rockstar with a kickass mullet” cuz it's awesome!

  • sarahrobinson

    Hilarious! Yes – I agree. I will whip out 24 carat when I'm all dressed up. 🙂 thanks for making me laugh!

  • sarahrobinson

    Hilarious! Yes – I agree. I will whip out 24 carat when I'm all dressed up. 🙂 thanks for making me laugh!

  • sarahrobinson

    Hilarious! Yes – I agree. I will whip out 24 carat when I'm all dressed up. 🙂 thanks for making me laugh!

  • sarahrobinson

    Hilarious! Yes – I agree. I will whip out 24 carat when I'm all dressed up. 🙂 thanks for making me laugh!

  • sarahrobinson

    Hilarious! Yes – I agree. I will whip out 24 carat when I'm all dressed up. 🙂 thanks for making me laugh!

  • sarahrobinson

    Oh – I totally believe words yield tremendous force. That's why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • sarahrobinson

    Oh – I totally believe words yield tremendous force. That's why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • sarahrobinson

    Oh – I totally believe words yield tremendous force. That's why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • sarahrobinson

    Oh – I totally believe words yield tremendous force. That's why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • sarahrobinson

    Oh – I totally believe words yield tremendous force. That's why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • sarahrobinson

    Oh – I totally believe words yield tremendous force. That's why My Mother The English Teacher always says “a strong vocabulary allows you to precise.” Words – especially the wrong words or the hurtful words – can tear a spirit apart. I think par of our job is to choose ours wisely and precisely. It saves a lot of heartache.

  • Here's a quote I was reminded of today that felt perfect for this post and the idea of authenticity.”Not being yourself is exhausting” Gary Vaynerchuk

  • Here's a quote I was reminded of today that felt perfect for this post and the idea of authenticity.”Not being yourself is exhausting” Gary Vaynerchuk

  • Here's a quote I was reminded of today that felt perfect for this post and the idea of authenticity.”Not being yourself is exhausting” Gary Vaynerchuk

  • Here's a quote I was reminded of today that felt perfect for this post and the idea of authenticity.”Not being yourself is exhausting” Gary Vaynerchuk

  • Here's a quote I was reminded of today that felt perfect for this post and the idea of authenticity.
    “Not being yourself is exhausting” Gary Vaynerchuk

  • Here's a quote I was reminded of today that felt perfect for this post and the idea of authenticity.
    “Not being yourself is exhausting” Gary Vaynerchuk

  • sarahrobinson

    That's AWESOME! Thanks for sharing it Melani!

  • sarahrobinson

    That's AWESOME! Thanks for sharing it Melani!

  • sarahrobinson

    That's AWESOME! Thanks for sharing it Melani!

  • sarahrobinson

    That's AWESOME! Thanks for sharing it Melani!

  • Don't think you can change it. In fact, I would argue that business has been so distant and not authentic for so long that being authentic is sticking. As for other words, you can genuine, real, honest, pure: wait, these all sound like marketing terms also! What I like to do is JBY: just be yourself, surrender to this perceived notion of control, and just be. There you go, be! Be = Authentic.

  • Don't think you can change it. In fact, I would argue that business has been so distant and not authentic for so long that being authentic is sticking. As for other words, you can genuine, real, honest, pure: wait, these all sound like marketing terms also! What I like to do is JBY: just be yourself, surrender to this perceived notion of control, and just be. There you go, be! Be = Authentic.

  • Don't think you can change it. In fact, I would argue that business has been so distant and not authentic for so long that being authentic is sticking. As for other words, you can genuine, real, honest, pure: wait, these all sound like marketing terms also! What I like to do is JBY: just be yourself, surrender to this perceived notion of control, and just be. There you go, be! Be = Authentic.

  • Don't think you can change it. In fact, I would argue that business has been so distant and not authentic for so long that being authentic is sticking. As for other words, you can genuine, real, honest, pure: wait, these all sound like marketing terms also! What I like to do is JBY: just be yourself, surrender to this perceived notion of control, and just be. There you go, be! Be = Authentic.

  • Don't think you can change it. In fact, I would argue that business has been so distant and not authentic for so long that being authentic is sticking. As for other words, you can genuine, real, honest, pure: wait, these all sound like marketing terms also! What I like to do is JBY: just be yourself, surrender to this perceived notion of control, and just be. There you go, be! Be = Authentic.

  • adriandayton

    I think this whole concept of authenticity stems from a corporate world that does a horrible job of creating real connections with consumers. With the arrival of social media, that won't cut it anymore. Small businesses have always had to be authentic, so it isn't anything new- but it is being recognized and valued in large companies for the first time. Or so it seems.Great article Sarah! 76 comments, holy cow.

  • adriandayton

    I think this whole concept of authenticity stems from a corporate world that does a horrible job of creating real connections with consumers. With the arrival of social media, that won't cut it anymore. Small businesses have always had to be authentic, so it isn't anything new- but it is being recognized and valued in large companies for the first time. Or so it seems.Great article Sarah! 76 comments, holy cow.

  • adriandayton

    I think this whole concept of authenticity stems from a corporate world that does a horrible job of creating real connections with consumers. With the arrival of social media, that won't cut it anymore. Small businesses have always had to be authentic, so it isn't anything new- but it is being recognized and valued in large companies for the first time. Or so it seems.Great article Sarah! 76 comments, holy cow.

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • adriandayton

    I think this whole concept of authenticity stems from a corporate world that does a horrible job of creating real connections with consumers. With the arrival of social media, that won't cut it anymore. Small businesses have always had to be authentic, so it isn't anything new- but it is being recognized and valued in large companies for the first time. Or so it seems.

    Great article Sarah! 76 comments, holy cow.

  • adriandayton

    I think this whole concept of authenticity stems from a corporate world that does a horrible job of creating real connections with consumers. With the arrival of social media, that won't cut it anymore. Small businesses have always had to be authentic, so it isn't anything new- but it is being recognized and valued in large companies for the first time. Or so it seems.

    Great article Sarah! 76 comments, holy cow.

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • sarahrobinson

    I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • 78 comments. But Adrian, you are so right. This whole movement is because bigger companies really didn't need to be before, but now, they kind of have to.

  • 78 comments. But Adrian, you are so right. This whole movement is because bigger companies really didn't need to be before, but now, they kind of have to.

  • 78 comments. But Adrian, you are so right. This whole movement is because bigger companies really didn't need to be before, but now, they kind of have to.

  • 78 comments. But Adrian, you are so right. This whole movement is because bigger companies really didn't need to be before, but now, they kind of have to.

  • 78 comments. But Adrian, you are so right. This whole movement is because bigger companies really didn't need to be before, but now, they kind of have to.

  • debbiebarber

    I would go with integrity. I think that captures something you project and internalize. You need to have integrity both in dealing with others and to yourself. Without integrity you can not be authentic.

  • debbiebarber

    I would go with integrity. I think that captures something you project and internalize. You need to have integrity both in dealing with others and to yourself. Without integrity you can not be authentic.

  • debbiebarber

    I would go with integrity. I think that captures something you project and internalize. You need to have integrity both in dealing with others and to yourself. Without integrity you can not be authentic.

  • debbiebarber

    I would go with integrity. I think that captures something you project and internalize. You need to have integrity both in dealing with others and to yourself. Without integrity you can not be authentic.

  • debbiebarber

    I would go with integrity. I think that captures something you project and internalize. You need to have integrity both in dealing with others and to yourself. Without integrity you can not be authentic.

  • sarahrobinson

    I love that word Debbie. Personally, I think without integrity, I am doomed.

  • sarahrobinson

    I love that word Debbie. Personally, I think without integrity, I am doomed.

  • sarahrobinson

    I love that word Debbie. Personally, I think without integrity, I am doomed.

  • sarahrobinson

    I love that word Debbie. Personally, I think without integrity, I am doomed.

  • sarahrobinson

    I love that word Debbie. Personally, I think without integrity, I am doomed.

  • debbiebarber

    You will enjoy my values summary per the Rockstar Sisterhood is littered with the word integrity!

  • debbiebarber

    You will enjoy my values summary per the Rockstar Sisterhood is littered with the word integrity!

  • debbiebarber

    You will enjoy my values summary per the Rockstar Sisterhood is littered with the word integrity!

  • debbiebarber

    You will enjoy my values summary per the Rockstar Sisterhood is littered with the word integrity!

  • debbiebarber

    You will enjoy my values summary per the Rockstar Sisterhood is littered with the word integrity!

  • Looks like your post connected with a lot of people. How great!Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me. I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”. Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)The real point is: If you're using the word “Authentic”, you may already be putting on airs. Be real. Be sincere. Be from the heart. Everywhere.

  • Looks like your post connected with a lot of people. How great!Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me. I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”. Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)The real point is: If you're using the word “Authentic”, you may already be putting on airs. Be real. Be sincere. Be from the heart. Everywhere.

  • Looks like your post connected with a lot of people. How great!Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me. I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”. Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)The real point is: If you're using the word “Authentic”, you may already be putting on airs. Be real. Be sincere. Be from the heart. Everywhere.

  • Looks like your post connected with a lot of people. How great!Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me. I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”. Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)The real point is: If you're using the word “Authentic”, you may already be putting on airs. Be real. Be sincere. Be from the heart. Everywhere.

  • Looks like your post connected with a lot of people. How great!Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me. I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”. Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)The real point is: If you're using the word “Authentic”, you may already be putting on airs. Be real. Be sincere. Be from the heart. Everywhere.

  • Looks like your post connected with a lot of people. How great!

    Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me.

    I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”.
    Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)

    The real point is: If you're using the word “Authentic”, you may already be putting on airs.

    Be real. Be sincere. Be from the heart. Everywhere.

  • Looks like your post connected with a lot of people. How great!

    Authenticity is just today's buzz word, along with it's cousin, Transparency. I must add them to my collection for a book I'm threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I've always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn't use “Authentic” if you paid me.

    I think the word we're looking for is “SINCERE” — which also means “honest, pure, genuine, whole”.
    Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)

    The real point is: If you're using the word “Authentic”, you may already be putting on airs.

    Be real. Be sincere. Be from the heart. Everywhere.

  • Here’s a quote I was reminded of today that felt perfect for this post and the idea of authenticity.
    “Not being yourself is exhausting” Gary Vaynerchuk

    • Anonymous

      That’s AWESOME! Thanks for sharing it Melani!

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • love2zip

    I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you've got people will see that and respond.

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker :)As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. [email protected]

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker :)As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. [email protected]

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker :)As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. [email protected]

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker :)As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. [email protected]

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker :)As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. [email protected]

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.

    Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker 🙂

    As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. Kudos!

    @uMCLE

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.

    Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it's usually a deal-breaker 🙂

    As many have commented here, you don't try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn't get much more authentic than the way you've responded to each of the barrage of comments received. Rare. Kudos!

    @uMCLE

  • Anonymous

    Don’t think you can change it. In fact, I would argue that business has been so distant and not authentic for so long that being authentic is sticking. As for other words, you can genuine, real, honest, pure: wait, these all sound like marketing terms also! What I like to do is JBY: just be yourself, surrender to this perceived notion of control, and just be. There you go, be! Be = Authentic.

    • Anonymous

      I think this whole concept of authenticity stems from a corporate world that does a horrible job of creating real connections with consumers. With the arrival of social media, that won’t cut it anymore. Small businesses have always had to be authentic, so it isn’t anything new- but it is being recognized and valued in large companies for the first time. Or so it seems.

      Great article Sarah! 76 comments, holy cow.

      • Anonymous

        78 comments. But Adrian, you are so right. This whole movement is because bigger companies really didn’t need to be before, but now, they kind of have to.

    • Anonymous

      I think BEing authentic is great – ideal in fact! Using it as a marketing term – especially if we are saying it about ourselves – just feels kind of slimy now. Sigh…..

  • sarahrobinson

    Yes – my Mother The English Teacher would be proud of your specificity with the use of the word sincere. 🙂 And, being an etymology junkie myself, I love love love you origins of the word Sincere. Best of all “I wouldn't use Authentic if you paid me. ” Those are strong words coming from a cracker jack copywriter! Awesome stuff.

  • sarahrobinson

    Yes – my Mother The English Teacher would be proud of your specificity with the use of the word sincere. 🙂 And, being an etymology junkie myself, I love love love you origins of the word Sincere. Best of all “I wouldn't use Authentic if you paid me. ” Those are strong words coming from a cracker jack copywriter! Awesome stuff.

  • sarahrobinson

    Yes – my Mother The English Teacher would be proud of your specificity with the use of the word sincere. 🙂 And, being an etymology junkie myself, I love love love you origins of the word Sincere. Best of all “I wouldn't use Authentic if you paid me. ” Those are strong words coming from a cracker jack copywriter! Awesome stuff.

  • sarahrobinson

    Yes – my Mother The English Teacher would be proud of your specificity with the use of the word sincere. 🙂 And, being an etymology junkie myself, I love love love you origins of the word Sincere. Best of all “I wouldn't use Authentic if you paid me. ” Those are strong words coming from a cracker jack copywriter! Awesome stuff.

  • sarahrobinson

    Yes – my Mother The English Teacher would be proud of your specificity with the use of the word sincere. 🙂 And, being an etymology junkie myself, I love love love you origins of the word Sincere. Best of all “I wouldn't use Authentic if you paid me. ” Those are strong words coming from a cracker jack copywriter! Awesome stuff.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it? In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day. The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language? When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it? In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day. The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language? When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it? In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day. The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language? When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it? In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day. The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language? When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it? In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day. The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language? When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it?

    In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day.

    The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.

    I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.

    The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language?

    When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.

    Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • JeffHurt

    Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it?

    In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day.

    The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.

    I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.

    The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language?

    When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.

    Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • sarahrobinson

    First Tim – let me say “Welcome”. It is always interesting here, so I hope you'll come back again. And yes – you either ARE or you AREN'T authentic. Saying you are doesn't make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • Anonymous

    I would go with integrity. I think that captures something you project and internalize. You need to have integrity both in dealing with others and to yourself. Without integrity you can not be authentic.

    • Anonymous

      I love that word Debbie. Personally, I think without integrity, I am doomed.

      • Anonymous

        You will enjoy my values summary per the Rockstar Sisterhood is littered with the word integrity!

  • Looks like your post connected with a lot of people. How great!

    Authenticity is just today’s buzz word, along with it’s cousin, Transparency. I must add them to my collection for a book I’m threatening to write called, “How to Speak High-Fallutin” As an ad copywriter, I’ve always seen my job as one of stripping away the $10 words and speaking plainly, clearly straight for the heart/gut. I wouldn’t use “Authentic” if you paid me.

    I think the word we’re looking for is “SINCERE” — which also means “honest, pure, genuine, whole”.
    Interesting origin of the word: comes from Latin for “one” (sim) and “create” (cerus, which is most likely akin to the Latin verb creare)

    The real point is: If you’re using the word “Authentic”, you may already be putting on airs.

    Be real. Be sincere. Be from the heart. Everywhere.

    • Anonymous

      I agree if you have to tell people you are honest, genuine, authentic, etc you come off as a desperate used car salesman. The best way to appear genuine is to be yourself, period. I love what I do, and I do what I love. There is just no way to fake that. If you give it all you’ve got people will see that and respond.

    • Anonymous

      Yes – my Mother The English Teacher would be proud of your specificity with the use of the word sincere. 🙂 And, being an etymology junkie myself, I love love love you origins of the word Sincere. Best of all “I wouldn’t use Authentic if you paid me. ” Those are strong words coming from a cracker jack copywriter! Awesome stuff.

  • First time visitor to your site, and wow, what a fantastic site it is! Aesthetically and content-wise.

    Thanks for opening up this very meaningful conversation around authenticity, a concept so seemingly obvious but fraught with mis-interpretation. Whenever I engage someone who wishes to chat about this, I first ask that we agree on the definition – it’s usually a deal-breaker 🙂

    As many have commented here, you don’t try to be – you just are — like the two that got me to this site @adriandayton and @julito77. And, gotta say, doesn’t get much more authentic than the way you’ve responded to each of the barrage of comments received. Rare. Kudos!

    @uMCLE

    • Anonymous

      First Tim – let me say “Welcome”. It is always interesting here, so I hope you’ll come back again. And yes – you either ARE or you AREN’T authentic. Saying you are doesn’t make it so. Glad my friends @adriandayton and @julito77 helped you find your way here. 🙂

  • Do words lose their meaning because they are overused? Does the public trust the word less because others have misused it?

    In my opinion, no. An overused or misused word does not lose its power or meaning. As already stated here, look at the words friend or love. Both are still widely used and have a variety of meanings based on one’s experience. Yet, they are misused and abused every day.

    The word authentic has been around since 1340 and was first used in Old French. It is not going away and just because it has become a marketing buzzword does not mean people should omit it from their vocabulary.

    I believe people may lose trust in another person’s words based on their personal experience with that person. When organization X is selling a service and touts that they believe in authentic transparent community, yet they do not deliver on that promise, then people distrust that organization. They distrust their words. It doesn’t mean they distrust anyone that uses those words.

    The word authenticity implies a level of depth that “being real” or “being human” doesn’t. It means undisputed credibility. Can you find one word that has that same depth in the English language?

    When people have integrity and keep their words, people trust that person’s word even more. And the words that person use have a richer, deeper meaning. I would submit to you that not using a word doesn’t really gain you anything, except the loss of a word. However, if you live up to that word, if you espouse it, if you become it, if you live and breathe it, if you share it with others, if you challenge others to embrace it, if you invite others to explore it as you have here, then you’ve brought new life to the word.

    Oh, I’m waxed philosophical again. Just typing aloud. As you can see, I love words and refuse to let anyone take a word away from me because they’ve abused, misused or overused it.

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..Cameron

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..Cameron

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..Cameron

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..Cameron

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..Cameron

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..

    Cameron

  • cameronherold

    Totally agree. Keep it real. I'm off to Burning Man – yet again – can't wait to get home…..

    Cameron

  • Anonymous

    Totally agree. Keep it real. I’m off to Burning Man – yet again – can’t wait to get home…..

    Cameron

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • timdanyo

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • Anonymous

    i don;t know if someone else has used this term (i haven;t read all of the posts yet) but how about “heart” marketing? Or “passion” principles?

  • “Transparency” is a powerful guide for me. Like, “What I am I hiding right now? Am I willing to be more transparent?”Too often “authenticity” becomes something we need to ADD to ourselves, which becomes, um, inauthentic. Transparency is subtraction. It's about dropping the masks.

  • “Transparency” is a powerful guide for me. Like, “What I am I hiding right now? Am I willing to be more transparent?”Too often “authenticity” becomes something we need to ADD to ourselves, which becomes, um, inauthentic. Transparency is subtraction. It's about dropping the masks.

  • “Transparency” is a powerful guide for me. Like, “What I am I hiding right now? Am I willing to be more transparent?”Too often “authenticity” becomes something we need to ADD to ourselves, which becomes, um, inauthentic. Transparency is subtraction. It's about dropping the masks.

  • “Transparency” is a powerful guide for me. Like, “What I am I hiding right now? Am I willing to be more transparent?”
    Too often “authenticity” becomes something we need to ADD to ourselves, which becomes, um, inauthentic.
    Transparency is subtraction. It's about dropping the masks.

  • “Transparency” is a powerful guide for me. Like, “What I am I hiding right now? Am I willing to be more transparent?”
    Too often “authenticity” becomes something we need to ADD to ourselves, which becomes, um, inauthentic.
    Transparency is subtraction. It's about dropping the masks.

  • “Transparency” is a powerful guide for me. Like, “What I am I hiding right now? Am I willing to be more transparent?”
    Too often “authenticity” becomes something we need to ADD to ourselves, which becomes, um, inauthentic.
    Transparency is subtraction. It’s about dropping the masks.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to ‘stepping into your power’.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it’s because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We’re reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote ‘authenticity’ just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Oh good question. I have stopped using it too, as I saw the same marketing exploitation of it, thereby rendering it practically meaningless. I even changed my tagline, which referred to 'stepping into your power'.. blabbity blah… had meaning at the time, but somehow lost it.

    I think for me, just trying to be real, assuming that others trying to be real, is a given. Maybe it's because of the circles I run in, but it seems to me that as a culture, we are becoming fed up with facades and glossiness. We're reaching critical mass in our search for authenticity and real meaning, and longing not just to be ourselves, but to be accepted as such… to promote 'authenticity' just seems superfluous, and so obviously a marketing term. Kinda like “green”.

  • Diane Court

    I missed this when you first posted it 6 weeks ago. Lucky me now!, I have the benefit of nearly 100 additional insights. While I agree with Jeff Hurt and everyone else who has said “authenticity” has firm solid roots that overuse or loose use can’t destroy, this search for alternatives is refreshing. Communication always happens in a context, and thinking about that is a helpful reality check that helps me keep the expression of ideas fresh. It makes me consider not only what I want to say but how I effectively share that with anyone else. I’ve found myself looking for substitutes in the circles where “authentic” has become common currency, deflated if not devalued as a cultural cliché already. I want to be be careful that I don’t let “authentic” (or “excellence,” “transparency,” “friend” or even “conversation”) become a password label for an unfocused ideal or unmindful action.

    On the other hand – “authentic” is a word I’ve used for many years with my children to mean “true to oneself.” In fact I looked back to read the exchange you inspired because of a conversation today with my son , now 21. In our many conversations, the word has gathered lot of context there too: used in conjunction with “listen to your heart” doing what is “right” “fair” “honest.” “Aauthentic” and “authenticity” haven’t lost meaning for us, only become richer through experience and exploration- defining our understanding of choices we make when speaking to the integrity of action and ethic. (It doesn’t tame, but it does help steer essential, creative but wildly unruly passion.) We’ve never given up on the word in that context, and it seems to have held up quite well after all these years.

  • Diane Court

    I missed this when you first posted it 6 weeks ago. Lucky me now!, I have the benefit of nearly 100 additional insights. While I agree with Jeff Hurt and everyone else who has said “authenticity” has firm solid roots that overuse or loose use can’t destroy, this search for alternatives is refreshing. Communication always happens in a context, and thinking about that is a helpful reality check that helps me keep the expression of ideas fresh. It makes me consider not only what I want to say but how I effectively share that with anyone else. I’ve found myself looking for substitutes in the circles where “authentic” has become common currency, deflated if not devalued as a cultural cliché already. I want to be be careful that I don’t let “authentic” (or “excellence,” “transparency,” “friend” or even “conversation”) become a password label for an unfocused ideal or unmindful action.

    On the other hand – “authentic” is a word I’ve used for many years with my children to mean “true to oneself.” In fact I looked back to read the exchange you inspired because of a conversation today with my son , now 21. In our many conversations, the word has gathered lot of context there too: used in conjunction with “listen to your heart” doing what is “right” “fair” “honest.” “Aauthentic” and “authenticity” haven’t lost meaning for us, only become richer through experience and exploration- defining our understanding of choices we make when speaking to the integrity of action and ethic. (It doesn’t tame, but it does help steer essential, creative but wildly unruly passion.) We’ve never given up on the word in that context, and it seems to have held up quite well after all these years.

  • I kinda like “real.” Simple, tried-and-true, accurate and it is, well, real.
    xo ~ Alli

  • I kinda like “real.” Simple, tried-and-true, accurate and it is, well, real.
    xo ~ Alli

  • Jim Busto

     Try this free online thesaurus to replace the word  ‘authentic’. Maybe this service will help you.