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Sales Pages and What I am Learning About Them

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ok- to continue our discussion about sales pages…….

I’ve been doing a TON of research on sales pages. Good ones, bad ones, elements that work, verbiage that sucks, etc.  And if I’ve learned anything, it is this:

Though we complain about sales pages, we do want someone to help us make a buying decision. And it isn’t so much the length of the sales page that makes or breaks that deal. It is what the page contains.

– Is it warm?
– Is it full of the same old bs?
– Does it respect and even love – the reader to an infinite degree?
– Does it have personality?
– Does it further the relationship (assuming there is a relationship in place?)
– Is it just a cookie cutter of lots of other sales pages?
– Is the information presented in a way that works for a variety of intake styles?
– Does it convert? (Because it can be an awesome looking/reading page but if it isn’t making sales, all it is is interesting reading.)

These are just some of the questions that have come up in the many discussions I’ve been having about sales pages.

I’ve also come across some that defy the odds and it get oh-so-right. For your learning pleasure, I will share them:

Well, the first one, I can’t show you because he took it down after his amazing 24 hours. BUT, I can show you Jonathan Field’s breakdown of Chris Guillebeau’s Empire Builder’s Kit Sales Page. You will learn a LOT: http://www.jonathanfields.com/blog/empire-building-kit-behind-the-launch/

ElizabethPW’s sales page for Build Your Tribe: http://elizabethpottsweinstein.com/buildyourtribe/

Catherine Caine’s Awesome Fear Wrangling course: http://www.beawesomeonline.com/awesome-courses/awesome-fear-wrangling

Pace and Kyeli Smith’s World-Changing Writing: http://worldchangingwriting.com/

Charlie Gilkey’s and Jonathan Meade’s Dojo Guide: http://thedojoguide.com/

None of these are sales pages for I am working on – a live event. Sadly most of these a still lame-o. But after the Ustream Tribe meeting last night (mark your calendar for Tuesday’s at 8:30 pm EST), I have some ideas. But chances are, it will LOOK like a sales page (I’m done trying to figure out how do something amazing and clever).

Will you like it? Will it speak to you? Will it convert?

That remains to be seen…..

Now, in your comments I would love to hear about what you think makes a sales page work and if you have examples, that would be great too.

Here’s to being awesome!

(P.S. My newest 30 Day Series will start on July 1. Sign up for 30 Days to Irresistible Presence here: http://bit.ly/irresistiblepresence

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